Portal field news

Portal field news

in ,

🧑‍🎨 | To release exercise-specialized pip electric van.Resistant to sweat and sporty design


写真 

To release an exercise-specialized pip electric van.Resistant to sweat and sporty design

 
If you write the contents roughly
"Pip Electric Van ACTIVE FIT" (open price) will be released on May 5th (Monday) at drug stores, mass retailers, and online shopping nationwide.
 

PIP Co., Ltd. is the first sports-specific item in the history of Pip Electric Van "Pip Electric Van ACTIVE ... → Continue reading

 MELOS

Sports × Lifestyle In WEB magazine "MELOS -Meros-", we propose various themes related to life such as business, health, beauty, parenting, food, technology and new forms of sports through contents. We deliver original content such as independent interviews with athletes and celebrities, experience reports, and how-tos.


Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.

Open price

Open price(Open) ・open price (open price) is to sellProductsAgainstManufacturerThe side isSuggested retail priceIs not specifically defined.Home appliances,カメラSuch asDurable consumer goodsIn addition,Instant noodleSuch asGroceriesHas been introduced in manyretail storeAt the storefront, only the actual selling price (selling price) is displayed, and it is often displayed in the form of "Zubari ○ Yen".

back ground

1980 eraLarge-scale mass sales from the middleChain storeWith the rise of, the expressions of selling prices such as "○% discount" and "XNUMX% and XNUMX% are commonplace" have become the norm for home appliances and cameras.Fair Trade Commission"A discount of 15% or more of the suggested retail priceMarket2% or more discount for 3/20 or more ofMarketIf it is done at more than half of the price, it is considered as a double price "(the problem of double price of home appliances).

So as not to violate this standard1990From aroundElectronics companyIs severely price collapsedProduct(mainly生産It has become more common to apply it to products that have only distribution inventory left.

However, the suggested retail price was still setProductsAs for, the sales battle that emphasized "○% discount" is endless,2000From around the time, most home appliances, especiallyMobile phoneWe have stopped setting the suggested retail price and are shifting to the open price.

Merit

Manufacturer side

  • retail storePrevents consumers from giving the impression that the item is being sold at a discount by preventing them from writing what discount they want for the suggested retail price.brand imageCan be avoided.

Retail store side

  • By setting the selling price cheaper than other stores, it becomes easier for consumers to purchase.
  • Set the selling price highermarginIt is also possible to take thick.
  • Have consumers visit the store.
    • In addition, these are as described laterDisadvantages for consumersBecomes

Consumer side

  • None

Demerit

Manufacturer side

  • It is not possible to set a wholesale price in the form of a multiplication factor for the suggested retail price for the wholesaler (an internal reference price may be provided, but it is not open to the public).

Retail store side

  • At the time of purchase, it is not possible to negotiate the purchase price in the form of a multiplication factor for the suggested retail price (an internal reference price may be provided, but it is not open to the public).
  • Since it is not possible to write a discount on the suggested retail price when presenting the selling price, the expression pattern of the image of a bargain sale is reduced.
  • It is difficult to compare products between different manufacturers.
  • "~~ Discount!" Is easy for consumers to understand visually and leads to great purchasing power, so losing the list price display may cause retailers who use bargain sales as a weapon to lose profits.

Consumer side

  • Unless you are very familiar with the product, it is difficult to realize the true value of the product and the discount from it by losing the list price display.
  • It will increase the time and effort required to "earn information by foot (collect information using the Internet, compare around retail stores, etc.)" regarding prices and specifications before purchasing.
    • You can't know the approximate price range unless you actually go to the store.
    • There may be a loss because the selling price varies depending on the store.
    • It is difficult to compare products between different manufacturers.
    • Since there are only judgment criteria for over-the-counter prices, in the extreme, for a certain product, "Cheap editionI wonderFlagship machineIs it discounted? ”Cannot be read from the price.

Related item


 

Back to Top
Close