Portal field news

Portal field news

in ,

🎥 | "Radiha" movie adaptation was a big failure !?

Photo Tsubasa Honda Masataka Kubota Illustration / Yu Ayaga (C) Maijitsu 

The movie adaptation of "Radiha" was a big failure !?

If you write the contents roughly
If you decide to make a movie only by looking at the audience rating, it can only be said to be an easy idea.

A movie adaptation of the Fuji TV drama "Radiation House II-Diagnosis Report of Radiology-" currently being broadcast ... → Continue reading


Maijitsu is a web media that introduces a little behind-the-scenes information about the entertainment world, hidden faces of celebrities, and crying and laughable stories on the Internet as "a little nice story" "actually a ○○ story".
It publishes about 10 articles every day, and is mainly supported by men and women in their 30s and 40s who are concerned about rumors of entertainers!

Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.

Audience rating

Audience rating(Audience rating) is a specificTV programOf the districtTV receiver所有HouseholdIt is an estimated value that indicates what percentage of theindex.

It used to be called "audience rate".[1].


The audience rating is basically measured bymonitorIt is based on data obtained from dedicated equipment connected to a television installed in the household.Depending on the area and survey content,diaryOf expressionquestionnaireSome are conducting surveys.

Audience ratingHousehold ratingsとPersonal audience ratingBut there isShowaTelevision of the times is expensiveCRTThe volume is bulky due to the influence of, and even if each household owns a TV receiver, it is common that there is only one at most, so it is enough to check which channel that one TV is receiving. Because it was thought, "audience rating" at that time was almost synonymous with "household audience rating".

After that, TVs became cheaper and thinner with LCD screens, and as a result, it became common for households with multiple people to own multiple TV receivers in multiple rooms, and even in one household, each family member individually programs. It has been pointed out and criticized that the actual viewing situation could not be investigated at all even if only one unit was examined. As of 1, the in-house indicators used by Japanese TV stations are shifting to individual ratings.[2].

The "audience rating" is the "ratio to the total number of households surveyed" and is not measured by the "ratio to the households with the TV turned on" at that time.For example, if 100 households are the targets of TV ratings measurement, it is assumed that "one household has a TV on".However, in the case of "the remaining 1 households have turned off the TV", the audience rating of the program that one household was watching is 99%. Not 1 percent.When measuring the ratio from households that have been turned on, the ratio of each station is called the "program viewing occupancy rate".

The significance of investigating the audience rating is roughly as follows.

  • It is the basis for estimating how much each generation is watching.As a result, it can be presented as an index that can suggest the medium power and advertising effect of the program, and it can set advertising fees, etc.Commercial broadcastIn the case of the programsponsorCan be the basis for setting a sponsorship fee to a certain amount
  • It is possible to find out the high level of public interest in each program by the audience rating.
  • Knowing social movements from changes in viewer ratings

From the 1970s to the 90sVHSas well as the Video deckAppeared and spread, and in the 2000shard diskIt is a device to record onHard disk recorder (HDD recorder)Appeared and became widespread in the 2000s and 2010s, it became common to record them and play them back later for viewing.In particular, a hard disk recorder can be used to automatically record programs recorded at a specified time, or programs related to the keyword by setting a keyword, and watch them all together on weekends or other days when there is time to spare. That was generalized.In other words, it is natural that the date and time when a certain program is broadcast and the date and time when it is viewed are completely different, but rather it has become a standard phenomenon.With the widespread generalization of this kind of viewing method, the conventional simple concept of "viewing" has collapsed, and "what should be the" audience rating "?" "The act of recording once and viewing at a later date. How do you reflect this in the statistics? ”in Japan,2014 In July, the "recorded audience rating", which represents the recording rate, was released for the first time.However, when watching a recording, many viewers often play at high speeds, and skip the ad part (such as a button that can jump for tens of seconds), that is, do not watch the ad. I'm watching a show (hence the rate of watching TV ads is declining).

People's shift to watching Internet distribution and declining TV program ratings

In the 2010sインターネットVideo distribution via (Google'sYoutubeEtc.) and program distribution via the Internet (Netflix,Amazon Prime VideoWith the generalization of (such as), the audience rating (viewing time) of so-called "television programs" (terrestrial and satellite broadcasting) is declining.[3]..I'm already spending more time watching videos on the Internet and program distribution via the Internet.[3].


"Average audience rating" is calculated by averaging the audience ratings (instantaneous audience ratings) at 0 seconds per minute, and the highest instantaneous audience rating in one program is calculated.MediaIt may be considered as "instantaneous maximum viewer rating" in terms.

The words "instantaneous audience rating" and "instantaneous maximum audience rating" are coined by the media.[4],Video researchIn each case, it is said that the viewing rate per minute and the maximum viewing rate per minute.

Recorded audience rating.In Japan, it has become common to record on a hard disk recording device and then play it back for viewing.2014 In July, the "recorded audience rating", which represents the recording rate, was released for the first time.

The United States of America


The United States of AmericaThen, since the 1950s, the audience rating surveyNielsen Media ResearchIs monopolizing the business[5].

Nielsen Media Research is a market research company headquartered in New York.[6].

As for the survey method, in addition to the method of mailing a weekly diary-type questionnaire for the United States national survey since 1987, the people meter method (previously diary-type questionnaire), and the regional survey from the latter half of 1 to the first half of 2003 Introduced people meter system[5].

In the United States, the audience rating is measured and announced at the same time as the percentage and the number of viewers such as "○○○○XNUMX", and the number of viewers tends to be more important than the viewer rating.

The highest ratings in the United States according to Nielsen research1983 May 2 OfCBS"mash』60.2% recorded in the final round (1 million viewers)[7]And the highest number of viewers ever2015 May 2 OfNBC"49th Super BowlRecorded 1 million people[8](Audience rating 49.7%[9]) (As of 2017).2010 Since then, it has been the highest number of viewers ever[7]The record of the last episode of "Mash" is being updated one after another by the TV broadcast of "Super Bowl".

Time zone classification (prime time) in audience rating measurement

According to Nielsen's survey, “Prime time”, which has a particularly high audience rating, is from 20:23 to 19:23 on Monday to Saturday and from XNUMX:XNUMX to XNUMX:XNUMX on Sunday.[10].. This is different from the "prime time" in the Japanese survey.



JapanThe audience rating in is what is recorded,1954 "NHK Broadcasting Culture Research InstituteIs the first to start a visit interview survey twice a year.[11].. Survey by "NHK Broadcasting Culture Research Institute"1971 The survey method was changed to the distribution and collection method. Once a few months, we conduct a weekly survey and presentation of individual viewer ratings.

1955 ToDentsuStarted a diary-style survey four times a year[12](The audience rating survey by Dentsu1963 January is final. The subsequent surveyVideo researchTo[13]).KansaiWith Dentsu Osaka BranchEvery day broadcasting,Asahi BroadcastingThe three parties organized and carried out the "Broadcasting Survey Committee". I searched every day for a household with a television that was still small at that time, visited every day, handed me the program table of the next day that I could fill in every 3 minutes, and asked for it to be collected. The tally took about a month.

Want to know the audience rating soonersponsorTo respond to the demands of companies, Mainichi Broadcasting then started its own telephone survey.Phone bookToawlA general household with a pierced, punctured page is listed as a survey target. I called on the phone and asked three items: "Do you have a TV?" "Which person are you watching?" "Which channel are you watching?" Sometimes he yelled, "I don't have a TV."[14].

1958 ToCorporationCentral research company[15]Also started a diary-style survey four times a year,1959 Expanded to 12 times a month (monthly)[16].1961 January,NielsenEntered the Japanese market and started a household audience rating survey using measuring machines.1962 From 12 monthVideo researchThe company has also started an investigation[17].. At that time, an offline meter system in which the measuring device was attached to the TV of the relevant household and the information was recorded on paper tape[18]The investigator collects the recording tape[19]Since it was counting after that, the audience rating of the previous week was in the state to be found in the next week[20].

1977 "Minor Meter" developed by Video Research on September 9th in the Kanto area[21][22]Use the communication circuit (telephone lineOnline meter system that automatically collects information via[18]By the start of the survey by, the audience rating became known the next day[19][20].

For a long time, Nielsen and Video Research have been measuring household ratings in Japan.2000 Nielsen withdrew from the audience rating survey in Japan in March[23]After that, only the results measured by Video Research were used for the household audience rating.

The reason for the withdrawal from Nielsen is said to be due to disagreement with the private key agency regarding the introduction of the mechanical personal viewership survey.1987 in springJapan OfCommercial broadcasttv setHappened in the industryAudience qualityDue to the controversy, the problem of introducing a mechanical personal viewership survey occurs.1994 In November, Nielsen started a mechanical personal audience rating survey using "V line" developed by a Mitsui Shipbuilding company, but the TV station side, who was skeptical about the accuracy of the V line, repulsed, and actuallyNippon TVHave decided to cancel the contract with Nielsen. In 1997, video research also introduced a mechanical personal viewership survey, but the survey cost increased accordingly. As a result, it is said that this led to the withdrawal of Nielsen.[24].

From August 2006Jupiter Telecom(J:COM) for program providersSet top box(STB)'s interactive function is now available to provide "digital ratings"[25].

Video Research on July 2011, 7Cable TV OfDigi-ana conversionWas added as a "PC TV" to the audience survey. In addition, since July 7 of the same year, in the area where analog broadcasting has ended, the survey target is only households that can watch digital broadcasting.

From March 2015Audience rating by recording time shiftOffering has started[26][27][28].

Only in the Kanto region, from the second half of 2016 (from the survey on October 10, the same year), along with the increase in the number of survey households, in addition to the previous real-time audience rating, time shift audience rating was officially added to the survey target.[29].. Numerical value of the union of "real-time audience rating" and "time-shift audience rating"[30]Is also called "total audience rating"[31].

From the "year" of 2018 (from the survey on April 4, the same year) in the Kansai area, and from the "second half of the year" (from the survey on July 2, the same year) in the Nagoya area, time shift viewing rate surveys will be conducted in each area. Real-time survey expanded to 7 households[32].

Japan's audience rating was announced only as a percentage, unlike the United States, the number of viewers was not announced, but video research on July 2018, 7,2018 FIFA World CupAnnounced an estimate of the "total number of real-time viewers" across Japan in the live broadcast of four Japanese national team games[33]Then, on January 2019, 1, we announced an estimate of the "total number of real-time viewers" across Japan in the annual program of 15-2018 year-end and New Year (December 2019-January 12)[34][35][36].

New audience rating survey (2020-)

Video researchHas carried out a major renewal of the audience rating survey from March 2020, 3 based on the new audience rating plan.In order to clarify the diversified and decentralized image of viewers, we applied mechanical (PM) individual audience rating surveys and time-shifted audience rating surveys nationwide, and tripled the number of households surveyed in the Kanto area from 30 households. The number of households has increased from 900 to 3 in the Kansai area.[37].. It is expected that these measures, called "52-week PM conversion," will enable stable publication of household and individual audience ratings nationwide, and enable more detailed understanding and analysis of viewers.[37][38]..In addition, the "average number of viewers", which estimates the number of viewers of the entire program, and the "reached number", which estimates the number of people who watched the program for 1 minute or more, have also started to be provided.[39].

Low birthrate and aging populationIn recent years, the household audience rating tends to be higher for programs that the elderly prefer.Therefore, each TV station is trying to meet the needs of advertisers by changing the advertising transaction index from household ratings to individual ratings and setting a group of highly motivated consumers called "core targets".[40].. As an example,Nippon TVIs a "core target" for 13-49 years old,Fuji Television Network, Inc"Key characteristics" for 13-49 years old,TBS TVHas announced that it will set 13-59 years old as "family core" and the station will set 4-year-olds-49 years old as "new family core" as a priority target, and will make programs for these generations. It is said that it is proceeding[41][42]..Other than key stationsTV Asahi seriesIs a quasi-key station ofAsahi Broadcasting TV(ABC TV, Osaka Prefecture) will set a unique index "U2019" targeting 49 years old or younger from 49, and will proceed with programming based on new standards such as discontinuing longevity programs with low ratings in U49. ing[43][44].

On the other handTV AsahiHas stated that it will continue to work on organizing and programming targeting all age groups, considering that people aged 50 and over, including active seniors, account for more than half of the total population in Japan. It is different from the strategy of ABC TV, which is an affiliated station, including 3 stations.[45].

The individual audience rating announced by Video Research on its website is the total "individual audience rating" of all generations, and the core audience rating is not disclosed externally.[46]..Other than video researchCulture Convenience ClubCCC Marketing, an affiliated company, publishes the ratings of core viewers (ages 13-49) based on their own viewing data.[47].

Although the audience rating index on the TV station side has shifted to the individual audience rating and the "core audience rating" set by each station, it has changed to a stance of discontinuing longevity programs without hesitation.[48], Newspaper articles and net news that report the audience rating are still often reported on the premise of the household audience rating.This has been criticized by broadcasters and entertainers, and in factcomedian OfHitoshi Matsumoto"As a major premise, it is not necessary to make an article about the audience rating in the net news itself." "Ignore the net news program using the household audience rating and the article about lowering the talent," he said in the TV program. Besides[49],Japan Broadcasting Corporation(NHK) Director General of BroadcastingSatoshi MasatoAlso in 2021New Year's EveBroadcast to "The 72th NHK Red and White Singing BattleWhen asked at a regular press conference that the average household audience rating was the lowest everVideo distributionservice"NHK PlusAfter raising the diversification of viewing media, "I think it is dangerous to judge by looking only at the average household audience rating." I will not be able to respond. "[50][51][52].


JapanThen, the leading company measuringVideo researchSince March 1, when there was only one, the company's survey results have been regarded as real-time audience ratings for households. In the case of "video research", mechanical audience rating surveyKanto,Kansai,Nagoya,Sapporo,Sendai,Fukushima,Niigata,Shizuoka,Okayama-Kagawa,Hiroshima,Northern KyushuIn 11 districts every day,Aomori,Iwate,Akita,Yamagata,Toyama,Kanazawa,Nagano,San'in(Tottori-Shimane),Yamaguchi,Atago,Kochi,Kumamoto,Nagasaki,Oita,Kagoshima,OkinawaIn the 16 districts of the prefecture, surveys were conducted for two weeks from the first Monday of each month (April and October are the second Mondays), but from April 1, daily tabulations will be made in these areas as well. Started[53]..The number of samples is 2,700 in Kanto, 1,200 in Kansai, 600 in Nagoya, 400 in Northern Kyushu and Sapporo, and 200 in other areas.In addition, because it is a condition of the mechanical audience rating survey that there are 3 or more local commercial TV stations in the broadcasting area,Fukui,Yamanashi,Tokushima,佐賀,MiyazakiHowever, a mechanical audience rating survey was not conducted, but from April 2020, a PM survey was started by setting 4 to 50 households in each district in order to calculate national data.

CS digital broadcastingCable TV-Terrestrial independent stationEtc. are collectively treated as "other stations", and individual numbers have not been announced in particular.[54]But,NHK BS OfSports broadcast,NHK BS PremiumAfter the transitionContinuous tv novel,Taiga dramaNHK is specially requested by Video Research to be measured.Digital terrestrial broadcastingabout,2003 Not applicable at the beginning of December[Annotation 1]However, due to popularization, updating to digital survey equipment was promoted.[55].. Regarding BS digital broadcasting, from April 2015BS power surveyAs a result of the shift to a mechanical survey, the audience rating will be measured and announced, although the conditions will be slightly different from terrestrial broadcasting. However, pay channels are excluded.

computerAnd viewing by mobile receivers are not counted in mechanical surveys.Viewing by recording (viewing by recordingTime-shift audience rating) Has been measured only in the Kanto area since the survey on October 2016, 10, and there is a separate ranking.

Generally in Kanto, Kansai, Nagoya area,Golden prime timeIf it exceeds 15%, it is often said that it is a hit work, and if it falls below 10%, it is often said that the audience rating is low as "one digit". Shown as "*" if none of the surveyed households were watching the program (that is, 0%)[56].. Although it cannot be said unequivocally because various circumstances are involved, if the average audience rating for the Kanto key station falls below approximately 8% (6% in TV Tokyo), there is a high possibility that the censorship will be considered.

Private broadcastingEach company, especiallyKey stationFor this reason, if this number increases or decreases by 1 point,AdsSince it has a great impact on the sales activities of the company, it places importance on the audience rating. Collect from households nationwideReception feeConsists ofNHKClaims to be a "TV station that is unaffected by audience ratings"[57]However, there are cases in which media other than NHK have the opinion that "NHK is also conscious of audience ratings as well as commercial broadcasts, or even higher", or there are examples of reports and criticisms based on that. Many[58][59][60][61][62][63].. Also, he used to appear in NHK weather information.Weather forecaster OfHanae KoeTestified that "they were instructed not to change channels"[64].

"Video Research" has started a survey of the highest ratings in the Kanto area so far1962 May 12After that1963 May 12 OfNHK general TV"The 14th NHK Red and White Singing BattleWas recorded at 81.4% (1961 -2000 It was done in "NielsenAccording to a survey by "," the highest rating was 14% of "The 89.8th NHK Kohaku Uta Gassen", including "Video Research"1955 May 5,Nippon TV Ofboxingrelay·Pascal PerezversusYoshio Shirai96.1% recorded in the battle (DentsuResearch)[65].

"Video Research" survey of Kanto areaAll dayIn terms of audience rating, NHK1963 から1986 For the last 24 years, they were pushing the key stations of the private sector and winning first place in a row.[66][Annotation 2].1987 Since then, there have been many cases where commercial broadcasting stations have gained that position.

In the "Video Research" survey,NHK Red and White Singing Battle, Etc. (described later), the number 1 of the annual viewer ratings is often an example of NHK comprehensive programs.2001 Until now, NHK comprehensive programs have never yielded to the number one spot in the annual audience rating1997 I never gave up the number one rating for the year).2002 Since then, depending on the year, there are also cases where commercial programs (mainly international sports broadcasts against Japan) gain the number one rating per year.

Highest viewership in Tokyo stations (video research survey,Kanto area・Household/real time)
BroadcasterProgram nameAirdateAirtimeLengthAudience rating
NHK GeneralThe 14th NHK Red and White Singing Battle1963 (38)
May 12
21:05 - 23:45160 minutes81.4 %
NHK E TeleThe 61rd National High School Baseball Championship Minoshima×Star star(Minoshima vs. Starry ridge extension 18 times)1979 (54)
May 8
18:00 - 20:00120 minutes29.4%
Nippon TVJapan professional wrestling broadcast"PAHsWorld championship·The Destroyer×Rikidozan'1963 (38)
May 5
20:00 - 21:15075 minutes64.0%
TV Asahi2006 FIFA World Cup Japan×Croatia2006 (18)
May 6
21:35-Next day 0:30175 minutes52.7%
TBS2010 FIFA World Cup Japan ×パラグアイ2010 (22)
May 6
22:40-Next day 1:10150 minutes57.3%
Television Tokyo Channel 12, Ltd.1994 FIFA World CupAsia Final Qualifying Japan ×(I.e.(Doha tragedy)1993 (5)
May 10
22:00-Next day 0:15135 minutes48.1%
Fuji Television Network, Inc2002 FIFA World Cup Japan ×Russia2002 (14)
May 6
20:00 - 22:54174 minutes66.1%

Time zone classification in audience rating measurement

Golden time prime time

As I mentioned at the beginning, (1960 eraから2000 It is said that this is because the criteria for the time zone when TV viewing is highest are different between "Nielsen" and "Video Research" (which had been conducting audience rating surveys with two companies until now). Nielsen, which is headquartered in the United States, set the time zone when TV viewing was the highest by US GAAP, and called it "prime time" from 2:19 to 23:XNUMX (however, the actual "prime time" in the United States. Is different from that of Japan as mentioned above).

On the other hand, "Video Research" called "Golden Time", which is the time when the highest TV viewing time is from 19:22 to XNUMX:XNUMX, as a Japanese standard.

In addition, Nielsen's "prime time" is1961 From the beginning of the survey in April, "Golden Time" of "Video Research"1962 It started from the beginning of the survey in December. But "video research"1971 The "prime time" survey has been started since then, and has reached the present.

Triple Crown/Four Crowns

It is an expression used by Japanese broadcasters to evaluate the audience rating, and it is called the “three crown king” when referring to the station with the highest average audience rating in all three categories below.

In addition to the above, on NTVNon primeEven at (6:19 to 23:24, 2012:XNUMX to XNUMX:XNUMX), if the audience rating was the highest, it was called "four crown kings", but since XNUMX non-prime is internally referenced, it is no longer called[67].. On TV AsahiPrime 2[Annotation 3]If it has the highest audience rating even from 23:1 to XNUMX:XNUMX the next day, it is called "Four Crown Crown." Note that NHK, TBS, TV Tokyo, and Fuji TV do not officially use any of the expressions "four crown kings" (Fuji used to refer to the four crown kings using the non-prime broadcasting category). There was something).

The first of the three viewer ratings Triple Crown King (at all TV stations in Tokyo including NHK) is TBS,1978 Has been achieved once. At that timeManga Japan Old Story''Quiz derby''8 o'clock! Everyone gathered''G Men '75The popular program was organized continuously from 19:22 to XNUMX:XNUMX on Saturday, and even on weekdays, "I asked 100 quizzes""The Best TenThe main factor was the existence of programs with high audience ratings such as ". The full-time TBS rating for this year was the same as NHK (10.1%).[68].. However, at this time of NHKContinuous tv novel,Taiga dramaConsidering that the audience rating was more than double that of 2018, the achievement of the triple crown at commercial broadcasting stations was a milestone in the industry.

1980 eraIn the latter half, Fuji Television began to use the "Triple Crown." Fuji TV1982 から1993 It became the Triple Crown for 12 years in a row, but this is in Tokyo.5 commercial stationsIs the Triple Crown of all (including the NHK.1987 と1990 から1993 In total 5 years, in other years NHK was higher than the full-time audience rating of Fuji TV). In addition, the all-day audience rating of Fuji Television in 1993 was the same as that of Nippon Television.[68].. On the other hand, in terms of the annual audience rating, Fuji TV has become the Triple Crown for 1982 consecutive years from 1992 to 11, but again this is in Tokyo.5 commercial stationsIt was the Triple Crown in the year (In 1990, it became the complete Triple Crown including NHK's all-day rating, but it did not last long, and among the 6 stations in Tokyo including NHK The Triple Crown was, after all, only three years until 1992).

After that, NTV began to use the expression "four crown kings", and the variety program and professional baseball giant game broadcasts were favorable, so the company watched (in 6 stations in Tokyo including NHK) for a year The crown of four crowns1994 から2003 It won for 10 consecutive years until (1994 Nippon Television was the first all-day leader alone, but it had the same rating as Fuji Television in each of the Golden Time and Prime Time annual ratings.[69]). On the other hand, in terms of the annual audience rating, NTV was the triple crown for nine consecutive years from 1994 to 2002, but in 9, it was the top only on all days (Golden, Prime is Fuji's double crown), 1993 In the year, it was a triple crown other than prime (prime leader was Fuji).

2004 Since then, Fuji Television has won the Triple Crown for annual and annual ratings.2010 Up to 7 consecutive years (6 stations in Tokyo including NHK).2011 Is the first TV in 8 years to regain the Triple Crown crown (This is also 6 stations in Tokyo including NHK. However, all the same rate as Fuji TV)[70].

But,2012 TV Asahi won the first prime title since its opening in the annual household audience rating, and did not achieve the triple crown for the second consecutive year on NTV (NTV has the golden double crown all day).In addition, 2 ratings, as well as2013 As for the annual audience rating of TV Asahi, it achieved a double crown of golden and prime (NTV was the top in all days).

In personal audience rating2011 Nippon Television has won the Triple Crown for 11 consecutive years.

Audience rating fight

Audience ratings can guide the evaluation of TV stations and broadcast programs, regardless of country, time, or time of day.Back programThere is an audience rating battle between them.

Here are some typical ones.


Saturday night war

Japan's largest audience rating war

This audience rating war has been handed down as the biggest audience rating battle in history on Japanese TV programs.

TBSof"8 o'clock! Everyone gathered』(1969 -1985 )But"Haunted programIt happened because it was so popular that it was called.

The influence on other stations is large, and initially "The world of Conte 55 laughs] Of the rival that was superior inFuji Television Network, IncIs a counter program "Take a look at Conte 55!However, it was discontinued in just two months, and after that, the broadcast ended with a change to a drama line centered on historical drama, and it was said that the 2 o'clock frame on Saturday was "Kimon". In March 20Arai Note The DriftersFor a while after leaving, the broadcast started in April 1975.Let's try with Kin's Don!In 1976, two years ago, in April, he joined the group on behalf of Arai.Ken Shimuraof"Higashimurayama OndoIt was pulled away again by the hit of "", and then "We Hyokin』(1981 - 1989 ) Appeared, there were almost no programs that other stations could compete against,Professional baseballteam"New YankeesMainly on the matchSaturday Grand Special(1978) was noticeable. Inside isWhite pepperDespite the large-scale campaign, such as "," some of them were discontinued after being broadcast 6 times.

Since October 1972, NTV has announced that "All Japan professional wrestling broadcastWas broadcast for about six and a half years, but the audience rating was not good, and the broadcast frame was moved in April 6.After that, it will be integrated with the 1979:4 frame and 19 minutesSingle-shot special program frame"Saturday specialIs broadcast, and thenLolWas popular at that timeShinsuke Sannami90 minutes variety "Bakusho Hit Attack!→ →Dantotsu laughter squad!!』Broadcast and oppose, but ended in a short life, from January 1982"Saturday Top Special] Was revived as a one-shot frame.

TV AsahiBroadcasted a one-hour drama such as a historical drama or a contemporary drama, but could not compete with it.1972 (47)OctoberFrom the 19:30 frame, which is the last frame,Kamen Rider』(Every day broadcastingTargeting children who are viewers of (production), it was separated as a 30-minute program in the first and second half called "Transformation Tournament", and the first half 30 minutes was a special effects program "Android kikaider→ →Kikaider 01], the latter half 30 minutes is an animation "Devilman→ →Microid S→ →cutie HoneyWas broadcast.At the beginning of those programs, the audience rating was around 16%, which was a great counterprogram for a powerful program called "All-Member Assembly", but the audience rating recovered as the tendency of children to choose "All-Member Assembly" gradually increased. There wasn't.For this reason, I returned to the 1-hour frame, but still1978 Start ofKen MatsudairaStarring historical drama "Ramenbo shogun seriesI didn't hit until.Especially after the end of "Baretta" (1976st series) in May 5, the historical drama "Criminal Valletta" started in October of the same year.Gokaido Masashigura!Until 』, a single-shot frame (Connecting program) Is organized,Fight! Our HeroesAnd the movie versionCyborg 009It was in the state of broadcasting special programs such as children's programs.

NHK general TVThen,1970 (Showa 45)Stage 101],1972 (Showa 47)Comedy on stage, But they couldn't catch up with "All-Member Assembly" in terms of audience rating.1974 Overseas drama "(49)Detective colombo』Introduce and make a big hit. This continues to the presentSaturday drama』Is inherited.

Channel 12 in Tokyo → TV TokyoThen.1970 eraA program of about 3 months from the middle stage has been repeated, and from 1978 (Showa 53), a 90-minute special program frame "Saturday special number』Started, and continued the single-shot frame while placing some interruptions thereafter. However, the program broadcasted at the time of the interruption of the one-shot frame continued to suffer as well as each station, especially in October 1980 (Showa 55),International wrestlingSponsored wrestling relayInternational wrestling hour』Will be moved from 20:1981 on Monday, but in a state of competing with the above-mentioned "Peppers White Paper" for the bottom, finally the regular broadcast was cut off in March 3, leading to the collapse of the group in August of the same year.

As an episode showing the popularity of Drif at that time, the talentRie WangWanted to see the drif (all gathered), but at home the father (Sadaharu Oh) Was watching a live baseball broadcast. On Monday, I recalled that I couldn't keep up with Driff at school.[71].

1981 (Showa 56) With the reorganization in October, Fuji TelevisionComedy boom"Oreachi Hyokinzoku" (hereinafter "Hyokinzoku") started broadcasting. Immediately after the start, the audience rating was sluggish, but Drif's scandal (Nakamoto construction, Ken Shimura's "Horse Racing"ChiselThe "incident") and the "guillotine incident of prisoner control" had a great impact, and after that, the "Hyokin tribe" gradually gained the audience rating, and finally the "all-members gathering" was reversed at the annual audience rating in 1984, and the following 1985. "All-Member Assembly" ended with the reorganization in October 60.The following January, 10, the successor program to "All-Member Assembly"Kato-chan Ken-chan Gokigen TV(Hereinafter, "Katoken") was broadcast, and "Katoken" gradually gained an audience rating, which happened in December of the same year.Friday attackWas a signboard talent for the "Hyokinzoku"Beat takeshiI missed it1987 "Hyokin tribe" is reversed.1989 (Heisei 10) With the reorganization in October, "Hyokinzoku" was discontinued.

1990 eraWhen entering, as a counter to "Katoken", "Magical brain power!!』(Nippon TV), "Utchan Nanchan must do it!"(Fuji Television, hereinafter "Yaruyara") started broadcasting. Together with the TV Asahi "Aramenbo Shogun", it will be a battle for four popular programs. The battle lasted for about two years, but first, "Katoken" was released in April 4.KATO & KEN TV Busters], But this backfired and the audience rating fell sharply, ending in September of the same year.On the other hand, "Yaruyara" was also broadcast in June 9 when the broadcast was suddenly cut off due to an accident during recording.Mecha x 2 cool!』("Mechaike") broadcast again Fuji TV Saturday at 20 o'clock "demon gate". On the other hand, "Magical" isThere is no quizWas a big boom across broadcasting stations and programs[Annotation 4]It gained a high audience rating in the form of acquiring viewers of KATO & KEN and Unnan that ended, but from April to September, broadcasting was often suspended due to professional baseball broadcasts (mainly giant games). In order to avoid that, the program frame was moved to the same time zone on Thursday.

After the end of the long-running variety show series starring The Drifters, TBS saidMusical TogetherThe first golden and prime time music variety show in 2 years and 9 months since ""Suddenly Variety Bulletin!! COUNT DOWN100, And the travel program "Nature is the best! Earth School』Broadcast, but all programs were forced to change or end the broadcast time in half a year from the start of broadcasting,1993 From October (5), "Animal fantasy outrageous!』Start.Initially, it struggled with "Magical", but by moving to "Magical" on Thursday, it gained a stable audience rating and became a popular program ranked high in "Programs that parents want to show to their children."Fuji TV also gained an audience rating when it started "Mecha-Mecha Ike" in October 1996, and moved "The Unfettered Shogun", which has always been stable and popular since its broadcast in 10.

In April 2000, when "Doubutsu Kisou Tenga!" moved at 4:20 on Sunday, it was "Mechaike" running alone for a while.2004 Broadcasted on Nippon Television "The class you want to takeWith the rise of 』, the show begins to fade. In 2006, it was not uncommon for "the world's best class" to surpass "mecha-ike".However, the audience rating of the previous program "IQ Sapuri in the Brain" of "Mecha-Mecha" reached around 17% at one point, and although the audience rating recovered temporarily, in April 2007, "IQ Sapuri" "Genius! Shimura Animal Garden" has moved to the counterprogram of.As a result, the audience rating of "IQ Sapuri" dropped to around 4%, and the effect extended to "Mecha-Mecha", and it came to lose to "The World's Most Wanted Class" again.In April 11, TBS announced that it would catch up.Drama frameAs the first step,Morita MasanoriA live-action version of the original baseball mangaROOKIES] Is broadcast and gains popularity. In May 2009Johnny's OfficeAffiliated popular talentKimura TakuyaStarring "MR.BRAINWas broadcast, and the audience rating of "Mecha-Mecha Ike" was sluggish.However, the TBS drama frame is "Hammer sessionFinally, it was abolished in September 2010.

After that, "Mecha Ike" earned an audience rating mainly on special projects, but from 2010 onwards TV Tokyo's "Mecha Ike"Saturday special"But"Local Transit Bus Transit TripPopular among others, and some times record an audience rating that surpasses "Mecha Ike"[72], "Mechaike" is no longer running alone. From 2015, NHK's “Bratamori』4th series starts in this frame[Annotation 5]Since 2017, "Can you charge Tetsuro Degawa?(TV Tokyo) began regular broadcasting, the audience rating of "Mecha-Mecha Ike" was sluggish to the single digit level, and finally "Mecha-Mecha Ike" was reorganized in April 2018. ..

Even from 19:1970 on Saturday from the 1980s to the XNUMXs,Manga Japan Old Story』(Every day broadcastingProduction. Phase 2) and "Quiz derbyOther stations were forced to struggle with TBS running alone. Nippon Television in October 1985All Japan professional wrestling broadcastWas moved from the Saturday evening frame to the 19 o'clock frame, and the live broadcast of the golden time was revived for the first time in 6 and a half years, but in just two and a half years, the frame was forced to move to the recording relay frame on Sunday at 2:22.Fuji TV has been broadcasting the longevity program "Let's guess!(2nd term) was discontinued in March 1982, and in April 3, the anime "", which was once a signboard program in the latter half of the 1983:4 frame,Time Bokan Series"of"Itadakiman] Was moved to the latter half of the 19 o'clock frame, but the audience rating could not be taken and it ended in only 20 episodes, and the series itself was forced to end.TV Asahi will start in the latter half of 1989:1 from January 19.Colo comicIt was serialized in and was extremely popular.Yoshinori KobayashiThe original gag manga "Obotcha-kun』Animated and broadcast.As soon as it started, it became popular mainly with children, and the audience rating was thin. From around the fall of 1990, the number of viewers who overtook "Quiz Derby" increased, and as a result, the 19:3 animation frame of Fuji TV was forced to abolish.However, although "Obocchama-kun" continued to be broadcast for a long time of about 9 years and XNUMX months, there were many radical and vulgar gag, so even if the audience rating was good, the important sponsors did not take root.[Annotation 6].

After that, in October 1991, Fuji announced that at 10:19,Heisei Board of EducationIn March 1992, TV Asahi announced "" in the early 3:19 range.Sailor seriesThen, in October 1993, the same later, "SLAM DUNK』, And finally succeeded in stopping the momentum of TBS, but it took more than 10 years to reach that point.[73].

Also, on Kansai TV, which is the same Fuji TV series, the counterprogram of "Quiz Derby" (Mainichi Broadcasting System in Kansai) was "Detective Director", which made the battle even tougher (see "" below.#Kansai Saturday WarSee).

Kansai Saturday War

From March 1958Osaka Television Broadcast→ Asahi Broadcasting (current:Asahi Broadcasting TV), a local program that was extremely popular in the Kansai area on Saturday night.Chief detectiveIt is a dispute over.

"General detective"Osaka Prefectural Police HeadquartersIt was a face-to-face program on Saturday night in the Kansai area, partly because he was cooperating with the program in the form of "support". for that reasonYomiuri Television,Kansai TVThere was no way to compete with other stations, and the back program was discontinued.

1970 years,Every day broadcasting OfMorito Saito(Sales Director) overthrows with the flag "department detective"ToeiWas asked to create a new masked hero program. The work created there is "Kamen RiderIs[74](The program started in April 1971).Saito's plan was successful, and "Kamen Rider" marked an audience rating of over 4% in the Kanto area, although the audience rating of the first episode was sluggish at the 1% level in the Kanto area.[Annotation 7]..Eventually, three months after the start of the broadcast, Kamen Rider No. 3 was injured in an accident during shooting.Takeshi HongoPlayedHiroshi FujiokaInstead of, Kamen Rider No. 2Hayato,FBIDetective Kazuya Taki, a new regular for Rider Girls,Makeover poseThe change from the dark and heavy style to a bright and gorgeous style, such as the introduction of the program and the co-starring of No. 1 and No. 2 double riders after returning to Fujioka, has been successful and has grown into a popular program.Second monster boom(Makeover boom) Came,childrenCentered onSocial phenomenon[Annotation 8]It became. "Kamen Rider"Special effectsDrama for childrenSince it was produced as a movie, it almost didn't cover the audience of "Manager Detective",1973 Lasts until FebruaryLong runIt will be broadcast (all 98 episodes), and thereafter "Kamen Rider V3], [Kamen Rider X], [Kamen Rider Amazon], And will compete with the audience rating with "Detective Director". In addition, Showa firstKamen Rider seriesThe final work "Kamen Rider StrongerBetween the Asahi Broadcasting and Mainichi BroadcastingNet changeAs a result, the broadcast time was changed to 1975:4 on Saturday from the start of broadcasting in April 19.As a result, the audience rating battle between "Kamen Rider Series" and "Detective Director", which had continued for about four years, ended.

In April 1975, there was a net change between Mainichi Broadcasting and Asahi Broadcasting, but even after the net change, Mainichi Broadcasting was delayed on Tuesday night in the Kansai area as a counter to "Detective Director". "Comedy gymnasticsWas moved to the internet at the same time,Quiz derbyAnd 'Quiz TV Zuki!], [Challenge Daimaou] And so on.However, "Detective Director" also countered this, and in some placesLever caseHowever, from "New Director Detective Urban Police 10", the audience rating started to struggle due to the mannerism. In 24, when "Detective Director" started "Gaiden," the broadcast time was finally moved to 2001:18 on Saturday.

The "Director Detective Series" was broadcast mainly in the Kansai area for 2002 years and 3 months from the start of broadcasting until March 43, but other online stations such as the Kanto area and Nagoya area have different time zones. It was broadcast on.It was broadcast on different affiliated stations, there were times when it was not broadcast, and it became an indirect cause of scandals.There were also stations that broadcast for a short period of time to fill in the gaps.this is,Program salesIt was because it was online to other broadcasting stations in the form of.However, since it was basically a one-story complete format, it did not cause much confusion.

Weekday morning program war for children

Japan's first audience rating war

This audience rating battle became the first full-scale audience rating battle between counterprograms in the history of Japanese TV programs, and until the aforementioned "Saturday Night War" started, this audience rating battle was in Japan. It was the largest audience rating competition in the history of television.However, most of the period is a competition for the audience rating only in a part of the time zone, and as will be described later, there are two truce periods in the middle. From November 2, on NTV in the morningProgram for children"Good morning! Children's show(Hereinafter referred to as the "Children's Show") started broadcasting Monday-Saturday, and a popular program that recorded a 1% audience rating in just one month from the start (at that time was a live broadcast)[75]), but in October 1966 the next day on Fuji Television, "Play with Mom! Ping Pong Bread] (Hereinafter “Ping Pong Bread”) has started broadcasting (unlike “Children's Show”, it was broadcast only on weekdays at that time). At the time of the start of "Ping Pong Pan" broadcasting, there was no overlap in broadcasting time between both programs[Annotation 9]が、2年後の1968年4月に『ピンポンパン』が番組枠を5分拡大して45分番組になると同時に放送時間を8:00 - 8:45となり、一部時間帯で『こどもショー』と重複したことで視聴率争いが始まった。しかし、『ピンポンパン』の番組開始当時は後発だったこともあり、視聴率が3%程度に留まり[76]For a while, the stronghold of the popular program "Children's Show" at that time could not be destroyed.

『こどもショー』は翌1969年4月に放送時間を15分拡大して全曜日で7:15 - 8:30の1時間15分の番組となり、『ピンポンパン』と重複する時間が15分から30分に拡大するも、この頃より番組が徐々に認知され始めた『ピンポンパン』に視聴者が移行したことと、生放送からVTR放送に移行したことで新鮮さが失われた部分が出たことで、『こどもショー』は重複時間帯に入った時間以降の視聴率に陰りが見え始めた。対する『ピンポンパン』は同じ1969年4月に平日と同じ8:00 - 8:45の放送時間帯で土曜日版も放送するようになり、重複時間帯のみとはいえ、視聴率争いは徐々に激化するようになった。

However, in October of the same year, the "Children's Show" shortened the broadcast time from 10:7-15:8 due to the programming schedule, so that the overlap of the broadcast time zone with "Ping Pong Pan" was once resolved and it was viewed. The fight for battle was once in a truce.

During this time, "Ping Pong Pan" moved its broadcast time to 1970:4-8:10 on all days of the week in April 8, but in October 55, it returned to its original broadcast time on all days, and also played the role of an older sister.Naoko WatanabeからKyoko Ishige[Annotation 10]I changed it to, but at the same time I returned it to the gymnasium corner ``Ping-pong bread gymnasticsWas started, and it became an unprecedented big hit, and it became a representative corner of the program, such as the day when the viewer rating suddenly exceeded 8%[77]。対する『こどもショー』は、1970年10月に満を持して日曜版を7:15 - 7:55の40分番組として放送するようになり、1971年4月にはその日曜版を5分拡大して7:15 - 8:00の45分番組となったが、視聴率の伸び悩みを解消するまでには行かなかった(一方の『ピンポンパン』は日曜版の放送は行わなかった)。しかし同年6月より日曜版を子供視聴者参加型歌合戦「コンちゃんのトンカチうたじまん」(司会 - Komura,Makiko Ishikawa(Bana at that time), Jury Chairman- Takeo Yamashita) Has become a popular project that continues until March 1975.

ところが1972年1月に、『こどもショー』が7:25 - 8:15に放送時間帯を移動したことで再び『ピンポンパン』と一部時間帯(8:00 - 8:15)で重複することとなり、重複時間帯における両番組間での視聴率争いが再開する。そこで日本テレビでは、「ピンポンパン体操」の大ヒットで危機感を持ったこともあり、『ピンポンパン』への視聴者流出対策として、『こどもショー』の大幅なテコ入れを実施することとなり、同年4月24日の放送より司会者をKusunoki Toshie-Ishikawa SusumuFrom (1 day change)Eri Tsuruma(At the same time, the moderator woman is named as "sister" as in "Ping Pong Bread"), and the mascot is Donkey (voice- Kinya Aikawa→Toyama Kei)[Annotation 11]From Otto-kun (voice- Kaminarimon Kenbou), part of the program content has been abolished, and the gymnastics corner “Henshin Taiso” andSpecial effectsCorner drama(Commonly known as "Monster Corner") was introduced.This corner is "Red man”, And after that,“Go! Godman], [Go! Greenman], [Go! Kotaro Ushiwaka』And continued until April 1975[75].. These corners became quite popular, and the “Children's Show” that succeeded in leveraging had an audience rating in the 3% range in March of the same year (the audience rating of “Ping Pong Bread” during the same period was 3-7%).[76]), it showed an effect such as a rapid recovery to the 7% range.[75].. On the other hand, "Ping Pong Bread" continued to be popular in some corners such as "Ping Pong Bread Gymnastics", but the audience rating dropped during the overlapping time period.

その2年後の1974年4月、『こどもショー』は放送時間を7:00 - 7:45に移動して5分短縮、『ピンポンパン』も8:00 - 8:40にして『こどもショー』と同じく5分短縮したため、重複する時間が解消。重複時間帯での視聴率争いは再び休戦となった。しかしこの時期の『こどもショー』は頻繁に出演者を変更、1973年11月にはお姉さん役をEbina Midori, Nyanda the mascot (voice- Unno cutlet), But the name of Ebina is the role of the older brother of gymnasticsRyuta MineI got married because I got married, and since 1975 I have been playing the role of an older sister.Masumi SekiyaChanged to (Nanda continues).

In October 1975, Fuji Television was also a program for children.Hirake! Ponkikki』(以下『ポンキッキ』)の放送時間帯が昼から朝に移動し、『ピンポンパン』の次の番組として8:15 - 8:45の枠で放送するようになり、その影響を受けて『ピンポンパン』は、平日に限り、7:45 - 8:15に放送時間を移動した(土曜日版も8:00 - 8:30に放送時間を縮小)が、開始から3年を経過していても「ピンポンパン体操」が依然として人気であり、また同年4月より子役男性グループのBig mammothIn addition to the regular team, also the role of older sisterYukie Sakai[Annotation 12]"Ping Pong Pan" viewers, whose popularity has risen remarkably due to the use of "Pingkikki", will continue to watch "Ponkikki". In that "ponkikki",GachapinとMookInnovative characters and the song "Go! Taiyaki-kunBecame an unprecedented blockbuster with sales of over 450 million single records, and became a hot topic."Ponkikki" was not broadcast on Saturday.On the other hand, the broadcast time of "Children's Show" was still 7: 00-7: 45 at this point, so there was no time zone that overlapped with the two programs, but that "Children" The content of "Show" changed drastically at the same time.Weekdays were divided into two parts, and the second part was the "Children's Show", but the first part was the "Children's Dojiman" successor to the "Tonkachi Utajiman", and the Saturday was the "Children's Dojiman". ”Champion tournament, changed to“ Children's Dojiman and Biiri no Dojiman Tournament ”on Sunday, inviting participants from the audience to sing.Yokoyama Yasushi, Nishikawa Kiyoshi(laterBlue sky), the chairmanKei Tani(laterHana Hajime) Respectively. A year later, in September 1, the version for Sunday was changed, and the youth baseball team "Good Morning! Children's Show Mornings" formed in the program will broadcast a game with youth baseball teams all over the country called "Sports Special Elementary School Baseball". Tournament" (Live- Atsushi Shibuno, Commentary- Yutaka Sudo).Also, in opposition to the big mammoth of "Ping Pong Pan", in "Children's Show", a male idol groupJOHNNYS' Junior SpecialI came to appoint and tried to rewind.

その後、1977年4月に『ピンポンパン』が7:30 - 8:00に放送時間を10分縮小するも15分繰り上げ、『ポンキッキ』も8:00 - 8:30に連動する形で移動したが、同時に『こどもショー』も平日・土曜日版を7:45 - 8:25に移動した(日曜日版は7:00 - 7:45で不変)ことで、日本テレビの『こどもショー』の放送時間帯が、フジテレビの2番組のそれと全時間帯で重複することとなり、ここに『ピンポンパン』と『ポンキッキ』VS『こどもショー』の視聴率争いがまたも始まることとなり、しかもその視聴率争いはこれまでよりも大きいものとなった。

Due to the time-shifting effect of "Ponkikki", the audience rating dropped sharply due to the shift of viewers to the two programs of Fuji TV. The corner was renewed several times in a short period of time, and the old corner was abolished. On the other hand, after establishing a new original song for the program, a new corner for singing the song was established.Pink ladyHe was a twin female elementary school singer at that time, and laterChidleBecame the forerunner of younger idols[Annotation 13]Was appointed as a regular broadcast from June 6 of the same year.[Annotation 14]In front of "Ponkikki", which gradually produced popular characters and popular songs of Gachapin and Mook, and "Ping Pong Pan", which continued to maintain its popularity, it was no longer a junior idol. The situation was lacking in taste as a measure to improve the audience rating just by appointing it, and the "Children's Show" gradually became dull.Also, at this time of year, the performers of the "Children's Show"Disc jockeyBecame popular inTied boyorioOr a male idol singerYosuke OkawaIs coming out, and the role of an older sister is a female idol singer who has just made her debut in place of Sekiya in October of the same year.Kumiko OhbaThe leading role in the "Kedento No. 17" corner[Annotation 15]However, the change of the role of an older sister to a popular idol singer did not work, and the audience rating declined due to the fact that he was in a stray state by repeatedly putting in a spur in a short period of time. It was spurred.

As if to catch up with the "Children's Show", "Ping Pong Pan" will mainly have a comedy corner set in "Nikkori Town", and "Ponkikki" will gradually be a mini corner other than songs. Has come to be enriched.At that time, "Ponkikki" had fewer viewers than "Ping Pong Pan", but the audience rating remained in the 5% range.On the contrary, since April 1978, the broadcast time of "Children's Show" will be exactly the same as the two programs of Fuji TV, 4: 2-7: 30, and they will completely compete.On the other hand, since April 8, the broadcast time of the Saturday version of "Ping Pong Pan" has been set to 30: 1978-4: 7, which is the same as weekdays, and since it has been further offensive, including the weekday version, this time zone The audience rating of "Children's Show" did not reach that of the programs of other key stations, let alone the two programs of Fuji TV, and it fell to the bottom of the key stations.

At this time, although the popularity dropped significantly, many renewals were requested for the "Children's Show", which was still supported by some parents and children, but it was at the bottom of the above audience rating. The situation was that it had fallen to the point, the relationship with the organization balance with programs of other genres, and the fact that NTV at that time was implementing the reduction of programs for children other than "Children's Show".[Annotation 16]Due to such circumstances, we decided to stop the renewal and end the process. After the Heisei period, moving the broadcast time slot for children's programs may be considered, but at that time, even if there was a rebroadcast of "Ping Pong Pan" in the evening time, even if there was There were not many programs for children except anime and special effects, and it was difficult to organize an hour program in the evening frame at that time, so it was put off.

The "Children's Show" was defeated by two Fuji TV programs, and the weekday version ended on March 2, 1979.On the final day, a 3-year omnibus was broadcast.The next program is an information program for adults, which is a change from the program for children.Zoom in!! Morning!(Hereinafter, "zoom in").On March 3rd of the same year, the Saturday version moved to the same 3: 7-00: 7 as the Sunday version, but the corner was only about "Good morning! Nodojiman", and the Sunday version was also "Elementary school baseball tournament". By being organized to the extent that it broadcasts, the audience rating dropped significantly in these editions, and finally in 45, the "Children's Show" ended the program.

Even after the weekday edition is over, only the Sunday edition will be displayed.Good morning! SundayWas the successor to the Children's Show, but it also ended in 1987 after the corners were reduced.In the evening,Tokke GukcheonpaHowever, it did not become very popular and ended in September 1988, and NTV temporarily withdrew from the children's program.

After October 1988, the successor program to the broadcast frame (Monday 10:17)Go! Anpanman] As an animation, it will substantially inherit the withdrawn program frame for children. "Tintin TOWN!』Re-entered the children's program and was broadcast until March 2004. The broadcast time of "Tintin TOWN!" Was just before "Anpanman", and it was broadcast in a consolidated manner.The program ended and withdrew from the children's program again[Annotation 17].

In addition to these, in April 1973NET TV → TV AsahiBut it's been a while since I moved from the Nippon TV series to the TV Asahi series.Nagoya Broadcasting Network (currently Nagoya TV)Produced byBunbunbanban, Which is a rare children's program produced by a local station, and a three-way battle with "Children's Show" and "Ping Pong Pan", but the wall is thick and it ends in two years.Also, at the same time as "Bunbunbanban", "Play and play PamporolinWas broadcast only on Sundays, but prior to the change of NET from the special education station to the general station in April 1974, it was changed to 4 o'clock on weekdays from October 1973, and after that, "Sticky bread PororinWas changed to 10 o'clock or 16 o'clock, but from October 1975 10:8[Annotation 18] ――Changed to 8:30, and it became the second three-way with "Children's Show", "Ping Pong Pan", and "Ponkikki", but in just half a year, "Jump out! Pamporolin』And broadcasted at 10 o'clock and 16 o'clock, then returned to 1978:4-2:8 for the first time in two years from April 00, and the sister role has also been from the ``Asobi Masho'' eraMiyako YamadaWas replaced by Yoshiko Takeda, and became three-way three-way (this time regardless of "ping-pong bread"), but the wall thickness and the replacement of the older sister did not go well, and moved to the 16:XNUMX level again in half a year, at the same time. Also the role of an older sisterAnison singer-Kaori KumikoChanged to last until 1980.

In a two-year direct confrontation from April 1977Baby boom junior(1971-1974) The generation was an infant, and Fuji TV, which was younger than the "Children's Show," won the victory, but the world of "Ping Pong Pan" and "Ponkikki" was short, and the baby boomer junior generation went on to elementary school. Then, the audience rating fell to the right, and it started in April 1979.Good morning studio』(Channel 12 in Tokyo → TV Tokyo) Takes in the generation (elementary and junior high school students) between "Ping Pong Pan", "Ponkikki" and "Zoom In" and fights well. "Ping Pong Bread" ended on Saturday in March 1980, and at the end of 3, Cartan was a popular character on the show.[Annotation 19](Voice- Hiroshi Otake), And from January 1982, Babi-chan[Annotation 20](Voice- Don't stop), But it did not gain popularity, and in March of the same year, "Ping Pong Bread" ended in a history of 3 and a half years.[Annotation 21], From April 1982 to March 4, 1988: 3-7: 30 will be the rerun of the anime.On the other hand, "Ponkikki" is by consolidating program production costs and sponsors for young children.YoungerSurviveLongevity programAnd in October 1993, "Ponki kicks] Was renewed. "Ponkickies" has been repeatedly changed in broadcast time and title, and since October 1999, the terrestrial broadcasting has continued until March 10, although there was a reduction from the band program from Monday to Friday to weekly broadcasting every Saturday. (Migrated to BS Fuji after April of the same year). In October 2007,CGA unique children's program "Ugogoruguga』Started, and returned to the children's program 10 system for the first time in 2 and a half years, but this program ended in a year and a half.

Weekday morning program for children Changes in broadcast time
  • Fuji TV: "Ping Pong Pan", "Ponkikki"
  • NTV: "Children's Show", "Curriculum machine"
  • Showa Oha Suta: "Good morning studio" (Tokyo channel 12 → TV TOKYO)
YearFuji Television Network, IncNippon TVrepeatRemarks
1966.1008:15 - 08:5507:15 - 08:15None"Ping Pong Pan" started
1968.0408:00 - 08:4515 minutes
1969.0407:15 - 08:3030 minutes
1969.1007:15 - 08:00None
1970.0408:10 - 08:55
1971.1008:00 - 08:45
1972.0107:25 - 08:1515 minutes
1974.0408:00 - 08:4007:00 - 08:00None"Calicula" started
1975.1007:45 - 08:4515 minutes"Ponkikki" morning frame start
1977.0407:30 - 08:3007:30 - 08:2555 minutes
1978.0407:30 - 08:3060 minutes
1979.03Weekday version endsNoneStart "zoom in"
YearFuji Television Network, IncShowa Oha SutarepeatRemarks
1979.0407:30 - 08:3007:30 - 08:3060 minutes
1981.0407:05 - 08:0535 minutes
1982.0408:00 - 08:3005 minutes"Ping Pong Pan" finished
1984.0407:00 - 07:54None
1985.0407:15 - 08:00
1986.0407:25 - 08:1515 minutes
1986.07Program endNoneTV Tokyo is in the animation frame

Sunday 19:XNUMX quiz show war

Although the competition period was very short due to the competition between programs produced by broadcasting stations in the Kansai wide area, the audience rating competition was fought as an audience rating confrontation between quiz programs on national net programs.

From October 1963, by producing Mainichi Broadcasting System, Japan Educational Television (NET. CurrentlyTV Asahi) Started broadcasting on the nationwide network in series "Up-down quiz(Hereinafter, "Up Down") is a 19-minute program with a broadcast time of 19:30 to 30:20, but it has become a long-lived program for more than 10 years, and it is popular as a quiz where you can answer 1964 questions correctly and get a trip to Hawaii. At the beginning of the program, he became the first questioner, and from April 4, he became the second moderator.Kiyoshi KoikeWas appointed as the third generation questioner from November 1972.Mie SasakiCombination with[Annotation 22]Became a program specialty.

During this time, in the 1960s, TBS's "Takeda Hour』, Fuji TV in the early 1970sAnime border(1971--1972Mirror man』Only special effects) and continued to hang out, especially in the former"Judo straight lineAnd the latterAttack No.1Around 1969, when each of the manga was broadcast, the audience rating of "Up and Down" dropped due to that effect, but both were the same "drama and anime works that visualized the original manga about sports (commonly known as"Spo rootHowever, the audience rating was different for each program, and with the start of both programs, the age group who had not watched TV until then began to watch mainly both programs. As a result, the total number of TV viewers increased, and the decline in viewer ratings due to the start of broadcasting of both programs was negligible.The audience is mainly elementary school students in "Judo Straight Line"-high school boys, mainly elementary school students in "Attack No. 1"-high school girls, and "ups and downs" are mainly male and female viewers. there were.After "Judo Straight Line" was completed in April 1971 and "Attack No. 4" was completed in November of the same year, a part of the audience shifted to "Up / Down", and as a result, it was viewed. Not only did the rate rise, but the audience for the show became wider.

After that, "Up Down" was released on March 1975, 3.Eliminate intestinal torsionAfter moving from NET to TBS, Nippon Television's "Surprised Japan new record』(Yomiuri TelevisionProduction, interruption), Tokyo 12 channel → TV Tokyo's popular song show for young peopleYan Yang Sing StudioNET, which lost "ups and downs", suddenly became less popular, and in April 1977, when NET changed its name to TV Asahi, from 4:19 on Saturday.Asahi Broadcasting (now: Asahi Broadcasting Television)Production/Japanese menard cosmeticsProvided by one companyThe quiz showSaegusa marriage game』Move, then quiz show provided by Menard[Annotation 23]However, I could not stand up to "Up-Down", and started "May 1981".Hirameki Operation』\ Menard dropped out during the continuation, and from October of the same year after the endFriday 19:30からDrama for children"Let's go! Red Vickies』Move (at the same time production also moved from TV Asahi to Asahi Broadcasting), the quiz route was interrupted.

"Red Vickies" will start broadcasting in April 1982, the following day after the end of "Red Vickies".Triangle game Pythagoras』Resurrected the quiz route, and the following March, 1983, Asahi Broadcasting (currentlyABC TV) Used to be broadcast on a local program in the Kansai area at 11:XNUMX am on Sunday.Round the World Sugoroku Game(Hereinafter, "Sugoroku Game") was moved to the exact same broadcast time zone as "Up and Down" and became a counterprogram of the program, and here is a full-scale confrontation between MBS VS ABC quiz programs. Started.

In contrast to "up and down", which was a general quiz program system at the time, in which the questioner asked the question of the quiz and the answerer answered it, "Soroku Game" is a double if the quiz is answered correctly. The program structure with a mixture of game characteristics, which gives the right to challenge six, was greatly received by the viewers, and the audience rating of "Up Down" rapidly decreased as the viewers were robbed by the "Souroku Game". ..

For this reason, in October of the same year, "Up Down" decided to carry out a major renewal, and the moderator was from Koike to the actor.Teruhiko Saigo"This person quiz" was abolished and "Reporter quiz" and "Synchro quiz" were newly established to replace it, and some quiz rules were changed.The program set has also been completely updated.However, this quiz was unsuccessful, and the quiz rules were restored in April 1984 with some exceptions.On the other hand, "Sugoroku Game" is not only the program structure with the above-mentioned game-like elements, but also the moderator.Hiroaki Inui[Annotation 24]As the progress of the event became a hot topic, the audience rating increased at once. In contrast to "Up / Down", "Sugoroku Game" did not change the content of the program so much (reverse the rule of adding an aurora course and lowering by 6 when the frame overlaps with other answerers when going online nationwide. Changed to a rule that advances 6 to XNUMX).

Even in 1984, "Up and Down" did not stop the decline in the audience rating, and in 1985, it was often suspended due to special programs and sports broadcasts.And on August 8th of this year, "Japan Airlines Flight 123 crash", which resulted in the situation that Japan Airlines had to refrain from supporting the program of Japan Airlines, and Mainichi Broadcasting decided to end "Up Down" in the autumn of the same year.

However, although "Soroku Game", which won the audience rating battle with "Up and Down", continued to maintain a high audience rating even after the fall of 1985, this time Fuji TV's animation started in March 1985. ""touchThe viewers gradually began to flow out, and it ended in the spring of 1986.

On MBS TV, after the end of "Up Down", the same quiz show "Quiz!! Inspirational password』, But after April 1986, 4, the day after this program was renewed to the entertainer appearance type, the entertainer and the moderatorKeiji Nomura[Annotation 25]The audience rating rose rapidly due to the favorable reception of the talk with and the end of "Soroku Game", and until the end of the program, the counterprogram "Touch" (the program is It became a program that maintained the same high audience rating as (end in 1987) (Nomura retired from the moderator only in 1990. The following year 1991, the successor was an actorYamashiro ShingoServed).

Thursday 21:XNUMX war and tunnel siege

From the late 1970s to the early 80s, 21:XNUMX on ThursdayTBSof"The Best Ten(“Best Ten”) was in a strong state, but around 1988, the popularity of “Best Ten” began to be obscured, and the audience rating was single-digit.[78].. Fuji Television became popular in OctoberTunnelsAs the first Golden Crown program of "Thanks to everyone in Tunnels"(→"Rasta Tunnels '94→ →It was your thanks to the Tunnels』) Start. Although the regular first time was 14.9%, the annual average viewing in 1989 next year recorded 24.4%, breaking the "best ten" at a stretch, and pushed to the end of broadcasting in October of this year.

"Thank you" from that year to 1994[Annotation 26]Until 6 years in a row, it was decided to win the 1st place in the average audience rating of the annual variety program.

In October 1989 after the end of Best Ten, TBS set this time zone as the drama frame for the first time in 10 years,I don't know how to love], and started in October of the following yearThe passing world is full of demonsHome dramas represented byShotaro IshinomoriA popular drama of the popular mangaHOTEL”, described later “3rd Year Class B Kinpachi-sensei] Is revived for the first time in 7 years on regular broadcasting.Established those works as a popular drama[Annotation 27]..TV Asahi also saidThursday drama"Maintain. TV TOKYO'sThursday Western Theater] Also solidified the core audience. Since the 2000s, TV AsahiNegotiator], [Doctor X], [Regal V"SuchRyoko YonekuraBlessed with the starring hit, NTV started in October 1995 with "Shine! Rumored Ten Best ShowStarting withWhich cooking show], [Nippon Journey x Journey Show], [Secret Kenmin SHOWWith the support of variety programs such as ”, the audience rating competition during this time period has intensified again.TV TOKYO discontinued "Thursday Western Painting" that lasted more than 40 years with the reorganization in April 2009, and TBS reorganized in October 4 for many years in the serial drama frame ("Thursday drama 9→ "Thursday drama theater")Ningen observation Variety monitoring』Expanded to a 19-hour program starting at 56:2.And Fuji TV2018 (30) With the reorganization in April, "Thank you" has ended, and the audience rating competition has become even more fierce.

Weekday 22:XNUMX News War

In 1985, TV Asahi took the luck of the company and moved up the midnight news program, which had been broadcast until 23:1, by 22 hour, starting from XNUMX:XNUMX.[Annotation 28]Decided that the program name is "News station] (Hereinafter referred to as N station). ModeratorTBSPopular music program "The Best Ten] Was the moderatorKume HiroshiI made a white arrow.Kume accepted the appointment of a caster, but because it was a secret plan, the co-starTetsuko KuroyanagiWithout telling this to him, he dropped the moderator of "The Best Ten" at the end of the broadcast on April 4 of the same year.

When the broadcast of "N-st" began in October of the same year, the content based on the concept of easy-to-understand news for junior and senior high school students was successful and gained a high audience rating, but the TBS leaders were furious at the series of Kume's actions.Under the command of Chairman Hiroshi Suwa, he made a plan to hit "N-st" by producing a news band program at 10:22 with the aim of overthrowing "N-st" with the face of "TBS of the press" and company luck.However, the plan was difficult due to the selection of casters.Initially, it was Tetsuko Kuroyanagi, a co-star of Kume in the "The Best Ten" era, who set the arrow for Shirahane.[79]However, when Kuroyanagi refused, he was an employee of the Asahi ShimbunTetsuya ChikushiRequested the appointment of a caster.However, TV Asahi rebelled against TBS, and finally the top talks between Asahi Shimbun and TBS were held.[80].. Then TBSMorimoto TakeroFrom October 1987JNN News 22 Prime Time(Hereinafter referred to as "prime time"), but not only did he not win the "N-st" in the audience rating, but also because a female scandal was discovered in Morimoto, Morimoto dropped out in a year and was newly retired.Kunio OgawaAs a caster, the program title is "JNN News Desk '88 (→'89)However, in the end, two years after the start of the "Prime Time" broadcast, in September 2, withdrew from the 1989:9-news band. After that, TBS set Chikushi as a casterNEWS23] Began broadcasting the following month.

Then, on March 2000, 3NHK general TVWill be added at 22:00 on weekdays.NHK News 10Was installed, and the broadcast time was advanced to 21:54 in response to this. Even though the stronghold of "N Ste" will not collapse, casters have been available since April 2004.Ichiro FurudateAnd the title is "News station』Changed to.As a result, "News 10" was longer than TBS, but it was discontinued on March 2006, 3.NC9At 21:XNUMX, which was the traditional frame since ""News watch 9], And it will be the only place for TV Asahi again.

Even so, NHK is broadcasting news information programs during this time, and it was broadcast in the latter half of 19:XNUMX.Close-up modern +"2016 (28) Moved to around 4:22 due to the reorganization in April, and came to compete with "Hodo Station".

2021, this timeTelevision Tokyo Channel 12, Ltd.Is broadcasting from 23:XNUMXWorld Business Satellite』Started at 3:29, one hour ahead of March 1 of the same year[Annotation 29]Was announced at a reorganization press conference in January of the same year.Of the bureau presidentIshikawa IchiroRegarding the fact that the broadcast time overlaps with "Hodo Station", "There is a lot of zapping at 22:XNUMX (including" Hodo Station "). What are the economic cases today in order to survive including the Internet and SNS? I want to organize them properly and convey the materials that can be used for life and economic activities after tomorrow. "[81][82][83].

Sapporo War

HokkaidoDistrictEvening wide programIn the audience rating contest inSapporo TV Broadcasting(STV) started in October 1991Dosanko Wide 120』Is the center[84].

1989 year 10 month,Hokkaido Bunka Broadcasting System(UHB) will be the first evening wide program in HokkaidoTV potato journal] Was started. The audience rating was initially struggling, but gradually more and more weeks will come. STV is two years later1991 "Dosanko Wide" is started. Like "TV Potato Journal", "Dosanko Wide" had a difficult initial audience rating, but it gradually improved. With the success of "Dansako Wide",Hokkaido Broadcasting(HBC) in October 1993HBC Yuyake Wide TV First StarFor 16 hours from 19:3 to XNUMX:XNUMX,Teleport 6], but STV also expanded the broadcasting time of "Dansako Wide" to the same time period as "TV Ichibanboshi" from 16:19 to 1:4, and both programs were broadcast in the same time zone After all, "Ichibanboshi" ends in a year. Even after that, HBC will broadcast "Wide Ichiban Star from 5 o'clock" → "Ikiiki TV Limited Express" → "Implementing Pumpkin" → "Information Wide Vitamin H" / "Evening XNUMX o'clock Das" → "Vitamin TV" Both were defeated before "Dosanko". It was pushed to the end in a short period of time.

After that, in the evening wide program, HBC, STV, UHB's toe battle continued, but UHB ended the program ``Potato'' which changed the program name from ``TV Potato Journal'' in October 1993, September 10, and the drama Return to the rebroadcast slot. afterwardsHokkaido Television Broadcast(HTB) in April 1999 "Information Wide Evening Don!Don!』Started at 17:18-2002:XNUMX and entered the contest for the viewing rate of evening wide programs. Furthermore, in XNUMX NHK HokkaidoHokuhoku TV, And in 2003 TVh also wroteOba Star!], respectively, and entered the evening wide program competition, but both withdrew. In April 2003, HTBRecommendation!(Currently recommended!!)”. In April 2006, HBC merged a new program "Vitamin TV" at 4:16 and "Teleport 18" at 2000:XNUMX.Hana* TV』Start. After that, in 2010Gucci's excitement today!(Currently, today's excitement!)” started.

In April 2011, UHB withdrew from the evening wide program for a whileU-type TV] Was started. After that, in 2014, the morning "Come on! Talk" was ended, and local wide band programs produced in-house were consolidated in the afternoon. We renewed "U type TV" until now,U-type live EXPRESS"U type live"Super NEWS U] Is organized. Most of the time from 14:19 to 10:2015 will be occupied by in-house produced local wide band programs. However, in October of the same year, the announcement of the termination of "U-type live EXPRESS" was announced, and the large-scale reorganization in the evening ended in a big failure. In XNUMX, UHB is a new program that integrates the frames of "U-type live" and "Super NEWS U" that have been broadcast so far.Everyone's tv] Started. For UHB, it is the first time since it started broadcasting a large information wide program produced in-house for 3 hours.2019 May 4IsMintere] Was changed to the official title and renewed as a real new program treatment. "Mintere" was shortened to about 2020 hour by the reorganization in April 4.

Friday 20:XNUMX war

Broadcasted at 1970:1980 on Friday from the 20s to the XNUMXsSmile in the sun!(NTV) andWorld pro wrestling』(TV Asahi), the focus of the TBS drama and variety program ratings. Both the "Taiyo ni Hoero" and "World Pro Wrestling" programs started around the same time and ended and moved around the same time.[Annotation 30].. At that time, Nippon Professional Wrestling was being broadcast on two stations, Nippon Television and NET (currently TV Asahi).Giant babaMatch, NETア ン ト ニ オ 猪 木Was broadcast mainly on the game.After that, when Inoki was expelled from Japan Wrestling, the NET leaders requested a broadcast of the Baba game, and the NTV side was furious because the executives of Japan Wrestling responded to this, and it was broadcast in May 1972.Japan professional wrestling broadcast], the broadcast of the criminal drama "Taiyo nihoero" started on July 7st at 21pm on Friday night.

On the other hand, NET started a professional wrestling program with the title of "NET Japan professional wrestling relay" at 1 o'clock on Friday night from July 7th, one week later. Initially, NTV ended the broadcast of "Taiyo nihoero" in one cool[85]Baba founded from OctoberAll Japan Pro WrestlingThere was a plan to hit the live broadcast of the program directly to "World Pro Wrestling"[86]..However, because "Taiyo ni Hoero" recorded a high audience rating, "All Japan Pro-less Broadcast" was hit by "8 o'clock! All-Member Assembly" called "Haunted Program" (for details, see ""#Saturday night warSee).After that, "Taiyo ni Hoero" made a newcomer and an unknown young actor appear as a new detective starring, and earned a stable audience rating in a growing pattern, while "World Pro Wrestling" centered on Antonio Inoki. "Strong style, "Extreme professional wrestling" (also called "high spurt wrestling") and "Heterogeneous martial artsThe high audience rating was given on the route.

Was sluggish because of both programsTBS The1979 From autumn, the school drama "3rd Year Class B Kinpachi-sensei(Hereinafter referred to as “Kinpachi-sensei”). "Kanapachi-sensei" became a hot topic in the blink of an eye as soon as it started broadcasting, and the audience rating continued to rise every time, and the audience rating dispute became three-way. "Kinpachi sensei" gained an audience rating of over 30% every half year before the end, and completely reversed "Sun Nihoero" and "World Pro Wrestling". Especially, the final episode of "Kinpachi sensei" 1st series recorded 39.9% audience rating in Kanto area.[87].. On the same day, "Taiyo Nihoero" broadcast a special 400 times, but the audience rating is less than half that of "Kinpachi-sensei" and ends at 18.8%[88].. Even after the end of the first series of "Kinpachi sensei", TBS has the same stage setting as "Kinpachi sensei" (commonly known as "Kinpachi sensei").Sakura Junior High School Series』) Was laid during this time to keep the lead.However, in the meantime, "Taiyo ni Hoero" was a highlight of the line of duty death.[Annotation 31]And new detectives appeared in rapid succession, and the "World Pro Wrestling" side also started broadcasting on the TV Asahi series in April 1981 at the same time.Tiger mask iiWas born through a tie-up project withTiger maskThe appearance and debut of (the first generation).A battle to pull out foreign wrestlers with rival group All Japan Pro Wrestling collapsed in August of the same yearInternational wrestlingRemnants of (Rusher Kimura,Animal Hamaguchi,Teranishi Isamu) Was formed byInternational CorpsOrChoshu powerLed byRestoration Army(Initially, it was also called the "Hagure Wolf Army" or "Revolutionary Army"), and the three-way corps conflict with Inoki's "New Japan Regular Army" and the regular armyTatsumi FujinamiThe "Songs for counting the best matches" with the Meiji Restoration Corps and Choshu became popular. Especially after joining the Meiji Restoration CorpsKuniaki KobayashiWhen the scene where the tiger mask was stripped off was broadcast, the audience rating rose to the appearance of Tiger's identity[89].. As a result of the rebellion and the "Sakura Chugaku Series" itself, when the series began to get tired of it, it became a three-story aspect again, but the "Sakura Chugaku Series" gradually declined the audience rating, and finally in 1983 3 Moon,"3rd-year student BFinally, the broadcast on Friday at 20:XNUMX was finished.[Annotation 32].

After the end of the "Sakura Junior High School Series," TBS, which had been broadcasting mainly dramas for children and young people for a while,1986 It was extremely popular in MayBeat takeshiA variety program with viewer participationFengyun! Takeshi Castle] (Hereinafter, "Takeshi Castle") started, the viewership rate reversed, and he won the hegemony of the viewership rate at 20:XNUMX on Friday. On the other hand, Nippon TelevisionYujiro IshiharaDue to his poor physical condition, he decided to end "Sun Nihoro"PART2Including, the program will end in February 1987.Ishihara died in July of the same year).TV Asahi also moved "World Pro Wrestling" to 2:7 on Monday in October 1986, and the music program "Music Station(Hereinafter referred to as "M station") has started broadcasting.

However, "Takeshi Castle" was discontinued from both programs that were longevity programs ("Taiyo ni Hoero") and broadcast time was changed ("World Pro Wrestling").Friday attackAs a result, the signboard Beat Takeshi and the Takeshi army corps that participated in the attack became reluctant to perform entertainment activities, and the program was dropped and the momentum was temporarily weakened.Although they returned to the show about half a year after the incident, they could not regain momentum, and in April 1989, Takeshi's Castle ended its regular broadcast. At the beginning of the broadcast, "Music Station" could not get the audience rating, but in April 4,TamoriHas gained a certain degree of popularity since he became the second moderator.Various guests appear on the program.Among them, Yujiro Ishihara, who had appeared on a rival program after the program started broadcasting, made a video appearance from a villa in Hawaii and sent an ale to the program. "Music Station" will be reorganized in October 2 and the frame will be moved to 2019:10 on Friday.As a back frame, it was broadcast on Wednesday at 21:23.Matsuko & Ariyoshi Karisome Heaven』After changing the broadcast time, advance to the golden time[90][91].

On the other hand, Fuji TV was a popular program at that time in autumn 1979.The Best TenIn opposition toBig best ten』, But the audience rating was not good, and it was discontinued in just 5 months. In addition, the subsequent program "Flower Friday Golden Studio] → "Hanakin Studio" was also discontinued and moved to the one-off program slot. In 1988, to counter "M Ste" and "Takeshi Castle",Akashi familyAlthough there was a plan for a new program centered on and a plan to move the broadcasting frame of "Hyokinzoku", it was canceled due to the self-restraint mood due to the worsening condition of Emperor Showa at that time and the schedule problem on the performer side. ..

Weekday noon war

From the 1960s to the late 1970sBelt quiz Q & Q], TV Asahi's "Afternoon show』Two major programs were fighting. Fuji TV, which was struggling with the daytime audience rating in the 2s, was in October 1970.Manzai boomPiggyback onIf you're laughing!』Broadcast. Two years later, in October 2, after the end of the Manzai boom,Morita Kazuyoshi Hour I can laugh!(Hereinafter, "Waratte Iitomo!") Will start broadcasting. "Waratte Iitomo!" Became popular in a blink of an eye, and in April 2002, the moderatorTamoriEstablished "Longevity record of live broadcasting by a single host of live broadcasting variety show", and the following 2003 editionGuinness BookIt became a popular program that was registered in the program, and in March 2014, "Waratte Iitomo! Grand Finale Appreciation Super Extra Large Issue" was broadcast as a special program in addition to the final episode of the main broadcast. In), Tamori was certified by Guinness as "the most recorded live variety program alone" and the program itself as "the most recorded live variety program broadcast".

Woke up in August 1985Yarase Lynch IncidentWhen the "Afternoon Show" was discontinued two months later, there was no program that could compete with the programs of other stations, and during the noon time, "Waratte Iitomo!" Has moved to the second place battle between Nippon Television, TBS, and TV Asahi.Mino MontaIsTV in the afternoon(Hereinafter, "Omoikkiri TV"), at the press conference when he was appointed as the moderator, the goal was not "Waratte Iitomo!"Waiting for ShingoThe battle for the second place overheated.

Nippon Television broadcast "Omoikkiri TV" in October 1987.At first, he struggled with other stations such as "Waratte Iitomo!"Yamamoto KotaroDropped out to run for the Upper House election. When the chairperson changed to Mino Monta, the fact that the contents up to that point were renewed was successful, and it became popular mainly in middle-aged and older people. With this, instead of taking a step out of the battle for the second place among the three stations and becoming the second place alone, sometimes the viewer rating reverses ``laughing it is good!'', and we were able to coin the word ``Minomonta syndrome'' here. There will be a battle between the two programs, "Momoikiri TV" and "Laughing Itomo!", which remains stable and popular among young people.

On the other hand, after the afternoon show was discontinued, TV Asahi, who had struggled at the same time and dropped out of the battle for second place, said in April 2, "Wide! Scramble』Broadcast. At the same time as returning to the wide show route, the audience rating also improved. April 2004, 4Naoki HosakaWhen he broadcasted his divorce conference exclusively, he was able to suppress "laughing, Itomo!" and "Momoikiri TV", and gained the first rating in the second part (2:12-13:5).[92]Depending on the content of the broadcast, it sometimes surpassed "Waratte Iitomo!" And "Omoikkiri TV."

TBS has been struggling with daytime shows since the end of "Belt Quiz Q & Q" in March 1980.Especially in the 3s, when "Shingo no Machidosama" ended, there were a series of programs that ended in a short life like TV Asahi, and it was even said that noon on TBS would be a deadline. "Best time』Has been struggling since its broadcast, but in 2012Winking!・In the afternoon, the annual audience rating was topped side by side at the same time.

After that, Nippon Television's "Omikiri Series"It's really good!! TV"Reminder DON!・Part 2)) continues until March 2010, and thenDON!, And from March 2011Hillnandez!』Broadcast. In March 2014, Fuji Television ended the popular program "Laughing Itomo!"Viking』Broadcast. TV Asahi also moved the broadcast frame of the longevity program "Tetsuko's Room" from April of the same year, and moved the broadcast frame again at 4:2020 due to the reorganization in the spring of 13.

As a result, the audience rating battle at noon on weekdays is once again chaotic.

"Prebat !!" in the Kansai area on Thursdays at 19:XNUMX

MBS production "Prevato!!(TBS series) is being broadcast on Thursdays at 19:XNUMX, the housewives saidPeople who lose(Nippon TV), young people "VS Arashi』(Fuji TV) has been established until around 2016.More than 10 years have passed since the start of broadcasting "Suddenly! The Golden Legend(TV Asahi) and "" which started broadcasting in October 2012.Prevato(The title is written at that time), the audience rating was far below the expectations of the production team.[Source required].

Based on the above situation, "Prebat" has a culture of "assessment of entertainers' talents by ranking method, regardless of age or career," starting with "Kanji stroke order tournament". Started school-style planning. Since it started as a special program co-produced with TBS, the assistant who was a female announcer of TBS even after becoming regular has been announced by the female announcer of the company (MBS) since April 2015. It came to be covered by "a day trip to Tokyo where the recording studio is located".Thanks to such a renewal, the audience rating gradually increased, especially among middle-aged people. This tendency is remarkable in the Kansai area, which is the target area for MBS broadcasting, and has appeared in the weekly audience rating ranking from around 4. From around 2015, it has been recording more than 2018% at all times during the broadcast week (except for some periods). Even in the Kanto area, which is the target area for TBS broadcasting, not only has the audience rating started to reach double digits from around 15, but it is also playing a match with "VS Arashi".[Source required].

In response to this change in the composition of audience rating competition, TV Asahi has been broadcasting "Golden Legend" for 15 years since October 2018.Creamy Chu no Hanataka! Yuetsukan"change to.On NTV, after finishing "People who gain and lose" in September 2018, "People who gain and lose" will be released in October of the following year.THE Breakthrough File』Broadcast has started. In "THE Breakthrough File", MC is Teruyoshi Uchimura and Sandwichman, and the performers are "Comedy seventh generation"(Hanako, EXIT, etc.) is appointed, and the cast is highly favored by the younger generation to compete with" Prebat ". Coupled with the production of "focusing on reproduction VTR" and "playing video with quiz tailoring", it has gained a certain amount of support from the generation (family layer) between the viewers of "Prebat !!" and "VS Arashi". There is.On the other hand, in "Hanataka! Yuetsukan", although there was a week when the audience rating in the Kanto area was in the double digits, it was often settled in the 2th place for commercial broadcasting in the same time zone.[Source required].

The strongest state of "Prebat" in the Kansai area will continue after 2020.In addition to recording a record high of 4% in the "Spring 9 Hours Special" broadcast on April 3, 19.7, the audience rating of the "Spring 2021 Hours Special" broadcast on March 3, 25 was 3% for the week of the week. It stood at the top of the audience rating ranking.On the other hand, TV Asahi will finish "Hanataka! Yuetsukan" on September 18.1th, before the reorganization in October 2021.From the next week (September 10rd), "I was able to take the back』Is organized regularly[Source required].

Sunday 20:XNUMX war

1965 year 1 month,NHK taiga drama"TaikokiIt is the longest audience rating battle in Japan, starting with.Initially it was a fierce drama war, and until April 1965, 4 stations were drama at the same time (Tokyo 12 ChannelIs87 minute series』) Was being broadcast.

One of the characteristics of the Sunday 20 o'clock frame is that the same entertainer is appointed many times over the blank period and the boundaries of the station, so it can be said that it is a special frame regardless of failure.Kiyoshi Atsumi,Kinichi Hagimoto,Masaaki Sakai,Kume Hiroshi,Beat takeshi,Shimada Shinsuke,Downtown(Masanori Hamada),Koji Imada,Ichiro Furudate,Tokoro George,Naoto Takenaka,Mitsuyoshi Uchimura,London boots No. 1 No. 2(Atsushi Tamura),Teppei Arita,Takaaki Ishibashi,Banana manAnd there are many examples.

For more than 50 years, the record of each commercial broadcaster at 20:XNUMX on Sunday was the overwhelming victory of NTV.Toho Seishun Gakuen Series』Maintaining a stable audience rating.The long-term stagnation of NTV is "Saiyuki IIFrom the endKume Hiroshi's TV ScrambleUntil the start and "Extraordinary research 200XFrom the endItte Q to the end of the world!』\ It is said to be twice until the start.

東京12チャンネル→テレビ東京の日曜20時枠は『日曜テレビ寄席』(1967年10月 - 1969年9月)『日曜ワイド笑』(1969年10月 - 1972年9月)の演芸番組を放送した後、1972年10月から『日曜特別ロードショー』『Sunday big special''Sunday big variety』And has been a special program frame for nearly 50 years.

Fuji TV, which started in October 1972,All-star family competition song battle』Succeeded in differentiating from the drama and became a longevity program, which developed into a variety show war.Nippon Television "A TV that gives you the energy of a genius Takeshi!",Fuji Television Network, Inc"Feeling like a mess of downtown, Nippon Television "Extraordinary research 200X, TBS TV "Animal fantasy outrageous!, Nippon Television "Itte Q to the end of the world!, TV Asahi (ABC TV) "Potsun and a house] And the winner changes.

In 2021, Nippon Television's "Sekai no Hate Made Itte Q!" (Started in February 2007) exceeded the 2-year broadcast period of Fuji Television's "All-Star Family Opposition Song Battle" (October 1972-September 10). It became the longest-lived program on Sunday at 1986:9.

Heisei Reiwa Sunday Night War

NTV promoted from midnight in 1998The! Astro Boy! DASH!!, And started broadcasting in 2007.Itte Q to the end of the world!』Has become a popular program, each of which has exceeded 10% for more than 15 years, and in some cases has an audience rating approaching 20%.

Other stations in the 2000s were around 19:XNUMXpacific saury's SUPER Karakuri TV(TBS TV) andEnthusiasm! Heisei Education Academy(Fuji TV), at 20:XNUMXAnimal fantasy outrageous!(TBS TV) andJunk sports"(Fuji Television Network, Inc),"Great remodeling!! dramatic before after(TV Asahi) etc. were broadcasted, but in the 2010s these programs ended on the whole because of poor audience ratings and scandals, and at 19:XNUMXShiru Shiru Mi Shiru's DayAnd 'Only 3% of Japanese know that it's Hanashika from Creamy Chu!(Both TV Asahi),What is this difference?(TBS TV), "Hoko x Tate(Fuji TV), at 20:XNUMXQuiz ☆ Talent DirectoryAnd 'Running Doctor! Health examination that changes your destiny(Both TBS TV),LOL Dainichi Akan Police』(Fuji TV) was broadcast, but none of them could destroy the stronghold of "DASH" "Itte Q" "procession".

In 2016, the battle for this time zone intensified. TV Asahi is at 19:XNUMXAmethyoke on Sunday!], Fuji TV is a free announcerIchiro FurudateOf the two-hour program with "Furutachi』Start. In addition, TBS will also be a return version of "Talent Directory" at 19:XNUMX.Quiz ☆ Star Directory], at 20:XNUMXPyramid derby], but none of them got the desired audience rating, and ended in a short period of time.

However, in 2018, "DASH" is a scandal of the cast, and "Itte Q" is discovered in the program itself, and the viewership begins to show a shadow. Meanwhile, in the winter of the same year, Fuji TV revived "junk" at around 19:XNUMX and achieved some results. TV Asahi in autumnNanikore XNUMX Famous Views"When"Potsun and a house] (ABC TV production) started.In particular, "Potsun" has earned an audience rating of nearly 15% from before the regular due to its strategy targeting middle-aged and older people, and by the winter of 2019, it has begun to compete evenly.In addition, it is doing well enough to earn an audience rating of over 20% at times, and the number of times it has won the top of the same time zone by suppressing "Itte Q" and NHK Taiga drama is increasing.However, in the "individual audience rating" that was introduced in earnest from the spring of 2020 and the "core audience rating" that targets young people (13 to 49 years old), "Potsun" is a program for the elderly. The program has been struggling, with some weeks near the bottom depending on gender and age group.[93][94]..In addition, TBS announced at the same timeThe disappeared genius』And started with some success, but it was discontinued about a year after it was discovered that there was inappropriate production.

October 1993, 10 TV TOKYO best ever

Doha tragedy"1994 FIFA World Cup Asia Final Qualifying Japan x Iraq", known for, won the highest rating of 48.1% on TV TOKYO.On October 1993, 10, the day of the broadcast, it also won the first "Daily Average Audience Rating Triple Crown" (28% for all days, 9.4% for Golden Time, 14.8% for Prime Time) since the opening of TV TOKYO.

TimeNHK general TVNippon TVTBS TVFuji Television Network, IncTV AsahiTelevision Tokyo Channel 12, Ltd.Time
18:00Evening network06.6%NNN News Plus 109.9%JNN News Forest07.4%FNN Super Time14.0%Station EYE06.7%Super Mario Stadium06.3%18:00
18:30Evening network metropolitan area12.6%Fun willow town08.7%18:30
19:00NHK News 713.7%Chase"All-you-can-eat restaurant that teaches secretly"14.0%That's! Ryutaro Kamioka vs 50 people
"Female Self-Defense Forces Officer"
15.7%Quiz! What a year difference12.0%Cooking daddy08.3%Jungle King Tar-chan12.0%19:00
19:30Thursday special
"Omatase '93 Autumn Special View Gourmet, Bijin no Yu
Nationwide / Local train trip "
14.7%Heisei Dog Story Bow08.2%TV champion
"Sushi chef Nigiri Waza Championship"
20:00Compared"Tatami VS flooring"09.7%Our ole!
"3 million from town! Tonight is samba"
05.7%How to make beet Takeshi13.4%Megumi Toyama's Kim
"Horse, Shirou and Daifuku Mochi"
20:40Drama new galaxy"Parents and children are the beginnings of others"13.2%20:40
21:00NHK News 912.1%Bando Eiji's Zubari! Straight ball game06.9%Sugako Hashida drama
The passing world is full of demons
Thanks to everyone
17.1%Female prosecutor's investigation file
"Continuous Rape Demon! Revenge of Beautiful Sisters"
14.1%Ganbare Japan !! To the World Cup first appearance
Kick off shortly after the decisive battle of the century
21:30Close-up modern09.0%21:30
22:00Masahiro Shinoda's orchestra memoirs02.7%Downtown DX04.5%TV generation07.7%Convenient woman
12.8%News station08.7%1994 FIFA World Cup
Final qualifying for Asia
"Japan x Iraq"
22:45Sports time03.4%22:45
23:00NNN Today's Events02.4%Tetsuya Chikushi NEWS2302.6%FNN NEWSCOM03.8%23:00
23:25KISS x KISS03.2%23:25
23:30NHK News◇Viewpoint/issueProfessional baseball news03.8%23:30
23:50Art with a large gold bowl01.0%23:50
23:55EX TV02.2%Tonight07.8%23:55
00:15World Business Satellite07.3%00:15

references:"TV TOKYO 30 years history"Television Tokyo Channel 12, Ltd., July 1994, 4, pp. 12-138.

The United States of America

Monday Night War

1990 eraThe second half of theThe United States of AmericaThen, WWF of the professional wrestling group that divides the United States (currentlyWWE)WhenWCW(Disbanded and no longer exists), but a professional wrestling broadcast (WWF's "MONDAY NIGHT RAW", WCW's "MONDAY NITRO") was being broadcast at the same time on Monday night, causing a fierce battle for audience ratings.[95][96].

This audience rating battle is terrible, watching the broadcast of the rival group and changing the competition card without any notice, the local staff will be pushed by the audience ratingWrestlerIt was a daily occurrence to produce something out of the ordinary, such as ordering an intrusion.

Initially WCW hired a popular wrestlernWo boomHowever, WWF changed back to an attitude route that puts out the rivalry of players and the president's family in the forefront, and finally WCW was disbanded.

Election special program


Every time a national election is heldElection special programThere is also a fierce competition for audience ratings. In order to compete with NHK, which is a public broadcaster, commercial broadcasters began to focus on directing programs, and especially on Fuji TV in the 1970s, they paused to broadcast special election numbers.Amusing couple of Ushiko and KeisukeAnd 'Punch de date』(Kansai TVDiversion of content of production)Kyouta-Keisuke Otori,Sae Katsura (currently: Fumie XNUMXth generation)-Kiyoshi NishikawaThe moderator of the diversion program such as.

It was broadcast on Nippon Television in the 1980sKume Hiroshi's TV election scramble”, the candidates who have been defeated areFuneral march", and the director's facial photographs are being dropped. Since 1989, in order to obtain an audience rating in each commercial broadcasting station, we have organized a program that simultaneously broadcasts sports and votes, and has many talents and entertainers appear as commentators. In addition, each station including NHKExit investigationBased on the above, based on its own preliminary analysis, it became clear that the electoral district was hit or miss even one second earlier than other stations and began broadcasting. On the other hand, there were also cases in which apologies were apologized within the program due to the occurrence of false alarms.[97].

In 2010, TV TOKYOAkira IkegamiThe chairman ofAkira Ikegami's election special], the easy-to-understand explanation andKomeitoTo executives and candidatesSoka Gakkai2010th consecutive year since 4 because of the attitude of asking questions about the relationship with the[99]With the highest commercial broadcast rate in 1, the special program in 2013 also gained the first 2-digit audience rating[100].

Twitter TV echo

Video Research has launched a service called "Twitter TV Echo" as a new indicator of program value.TwitterThere are four basic indicators of “Impression users”, “Impressions”, “Tweet posts per minute”, and “Tweet users”[101].. Most impressions (diffusion of tweets) are in varieties and dramas, and few are in sports programs and news programs.[102], There is a high correlation between the audience rating and tweets in the younger age group than in the old age group, and there is a higher correlation between the audience rating and tweet in impression (display) than the post.[103].

Fiction with audience rating

Related books

All are related to the audience rating in Japan.

  • "Video Research" Edition "The true rating of viewers" Seiunsha, 1983.ISBN 4795252084
  • Yoshinori Fujihira, "The mystery of the audience rating: Entering the age of digital broadcasting, the ideal theory of television exploring the relationship between television society and our lives" Newton Press, 1999.ISBN 4315515329
  • Sukiya Hikida “All Record TV War 50 Years War-At that time XNUMX million people were impressed” Kodansha, 2004.ISBN 4062122227
  • Yoshinori Fujidaira "How to use viewer ratings correctly" Asahi Shimbun, 2007.ISBN 9784022731425
  • Taro Iwamoto "History of viewer ratings and "from now on"" "GALAC] 2004 September issue.
    • NPO corporation broadcasting criticism round-table conference 50th anniversary publication "50 years of broadcasting criticism"Gakubunsha, 2013, pp. 761-767.ISBN 978-4-7620-2380-4


[How to use footnotes]

注 釈

  1. ^ Although the survey equipment itself was not digitally compatible, the broadcasting area at that time was limited to a part of the reception area of ​​the master station, and the reception equipment itself was limited to senior-oriented ones.
  2. ^ 1978 The annual full-day audience rating of NHKTBSAnd were at the top of the list with 10.1%. In addition, in this year (1), TBS has won three crowns in the annual rating.
  3. ^ NTV has called this time zone as "Platinum Zone" since April 2012.
  4. ^ At that time, it was broadcasted as a corner of Fuji TV's "Laughing Tomo!"
  5. ^ Until then, it was broadcast on Thursdays around 22:XNUMX.
  6. ^ at that time,Japan PTA National CouncilEven in the "programs that I don't want to show to children" that I choose, I was always ranked high.
  7. ^ According to a video research survey, Kansai area 20.5%
  8. ^ In fact, related products (especiallyTransformation belt,CycloneFor childrenBicycle) Is a hit product,Kamen Rider snackIs so popular that I only take the extra Kamen Rider cardConfectioneryThere were many nationwide bad acts of throwing away itself. Exclusively published Kamen Rider's article at the time of broadcastingKodanshaDuring the Kamen Rider bubble,TV magazine] Has been published.
  9. ^ As of 1966, the broadcast time was 7:15-8:15 for "Good morning! Children's show" and 8:15-8:55 for "Play with mom! Ping-pong bread".
  10. ^ Both names were Fuji TV announcers at the time.
  11. ^ Donkey-kun is the villain's main character (voice- Seizo Kato) With costume dollPuppetAnd continued to appear, at the same time the donkey's voiceIsamu TanakaWas changed to.
  12. ^ Fuji TV announcer at that time.Sakai graduated from the program in March 1979.
  13. ^ at that timeNippon Television AcademyEnrolled in Nippon Television Enterprise (currentlyDay terrey benzHe was an idol singer of (affiliation).For this reason, in principle, he did not appear on programs of TV stations other than NTV.It was a combination of Kaori Naito (sister) and Saori Naito (sister).
  14. ^ Little Pink made her debut on June 1977, 6, but since the day of her debut was Saturday and she was appointed as a regular on weekdays, the actual appearance was from June 25 of the same year.At the end of the weekday edition, Little Pink disbanded in less than two years, and both of them later retired from the entertainment world.
  15. ^ "Kendento" is a reverse reading of "flying", and No. 17 was derived from Oba's age (17 years old) at that time.
  16. ^ Actually in 1979Romper room』Is finished.
  17. ^ Incidentally,BS Nippon TelevisionSince December 2000, a one-hour program called "Soreike! Anpanman Club", which is a derivative program of "Anpanman" and is a combination of the past main story and live-action part, has been broadcast, and this is still ongoing.
  18. ^ One minute is lateRace guide』Is installed at 8:00-8:01 (at that time NET → TV Asahi was broadcast at the key station in Tokyo),
  19. ^ KappaWas the motif.
  20. ^ Rabbit was the motif.
  21. ^ However, in April of the same year immediately after the end, a derivative program of "Ping Pong Pan" was broadcast 4 times in the single-shot frame "" set up at 8:00 on Saturday (Details), And a derivative program of "Ponkikki" was also broadcast in this "Trivia Encyclopedia".
  22. ^ Both were Mainichi Broadcasting System announcers at that time.
  23. ^ 1980-1981 broadcast ``Visiting Nico Nico』Abolished the quiz from the second half.
  24. ^ Asahi Broadcasting announcer at that time.
  25. ^ Mainichi Broadcasting System announcer at that time.With the big hit of this program, Nomura became famous nationwide as well as Koike, who was the host of the previous program.
  26. ^ In 1994, it won the top on average only during the 3nd term which was broadcast until March. It is ranked 2th in average viewer rating including the 10rd period, which was resumed in October.
  27. ^ In addition, "The Best Ten" is a "de facto post-program".Musical Together] Was broadcast from 1:22, one hour later than the conventional broadcast time.
  28. ^ At the beginning of the program, it remained at 23:22 only on Friday. This is a popular historical drama produced by Asahi Broadcasting at XNUMX:XNUMX on Friday at that time.Deadly series』Was there.
  29. ^ Excludes Fridays, which will continue to start at 2021:4 after April 2, 23.
  30. ^ "Taiyo Nihoro" started on July 1972, 7, "World Pro Wrestling" on July 21, 1972新 日本 プ ロ レ スThe title was changed to "World Pro Wrestling" as a relay program, ending with "Taiyo Nihoro" on November 1986, 11 (first term), and "World Pro Wrestling" moved to a broadcast frame in October 14.
  31. ^ In rare cases, there were accidental deaths, illnesses, transfers, trainings, and retirements.
  32. ^ Excluding the special edition of the "Sakura Junior High School Series", the third series of "Kinpachi sensei" (however, the stage here is not "Sakura Junior High School" but "Matsugasaki Junior High School") in October 3. It was interrupted for about five and a half years until the broadcast resumed at 1988:10 on Monday, but after that, only "Kinpachi sensei" started the 21th series from October 5, and after that, the 1995th intermittently with a blank. The series will be broadcast every Thursday at 10:4, and will join the aforementioned "Thursday 8:21 War and Tonneruzu Siege Network" to compete with the counterprogram Fuji TV's Tonneruzu variety program.However, only the 21th series, which was broadcast from October 2004, was broadcast every Friday from 10:7.
  33. ^ Broadcast on the same day, TV Asahi "Western police』12.8%
  34. ^ 19:20 --20:20 "1980 Sports Highlights", 20:20 --21:10 "NHK Special Feature Silk Road』Broadcast
  35. ^ Broadcast "Memorial San Francisco Tony Bennett in Japan"
  36. ^ Broadcast on the same day, TV Asahi "Western police』19.7%
  37. ^ Broadcast on the same day, Nippon Television "Akashiya pacific saury no one knows』13.9% (19: 00-21: 54)
  38. ^ Broadcast on the same day, Nippon Television "Akashiya pacific saury's Advancement DE』13.1% (19: 00-21: 54)
  39. ^ After the serialization of this work, Minoru Morisaki, who was the president of Video Research, announced a comment and outlined the actual state of the audience rating survey from the establishment of the company to the introduction of Minor Meter. "Escape "Urushi" Audience Rating Survey-About a research company that was not written in the novel"Nihon Keizai Shimbun』Published January 1977, 1, also "Matsumoto Seihari Complete Works Volume 13" (40,文藝 春秋) The full text is reprinted in the attached monthly report).


  1. ^ "Weekly TV guideThe name is used in the September 1969, 9 issue.
  2. ^ ""Audience rating" changing from today From "household" to "individual" ... Aiming to present the value of television (1)”(Japanese). My Navi News. 2020/11/18Browse.
  3. ^ a b Is it changed to "away from TV" due to corona damage? Actual conditions of video distribution and TV viewing numbers such as YouTube and Netflix
  4. ^ Nikkan Sports June 2010, 6
  5. ^ a b Nielsen TV survey survey, the reliability of the survey method questioned WIRED.jp April 2004, 4
  6. ^ Robert A. Bergerman, Stephen C. Wheelwright, Strategic Management of Technology and Innovation, 2012, p.171.
  7. ^ a b The 44th Super Bowl is watched by a record 1.06 million people in US TV history, TSP Sports, February 2010, 2.
  8. ^ 51st Super Bowl, 4th place in the number of US TV viewers, TSP Sports, February 2017, 2.
  9. ^ More than 1 million people-what is this?, BIZ Topics, February 2015, 2.
  10. ^ Hiromichi Masuda, Digitally Transformed Anime Business, 2016, 90 pages.
  11. ^ "All records TV war 50 years war-15 million people were impressed at that time," page XNUMX.
  12. ^ "All records TV War 50 Years War-15 million people were impressed then", pp. 18-XNUMX.
  13. ^ "Fifty Years of Broadcasting History", page 591.
  14. ^ "Audience rating survey by phone/TV creation phonebook a thousand pierced... Person in charge testifies""Mainichi Shimbun" evening edition October 2018, 10 (social aspect) October 13, 2018 reading.
  15. ^ http://www.crs.or.jp/ (InstituteCentral research company)
  16. ^ "All records TV war 50 years war-18 million people were impressed at that time," page XNUMX.
  17. ^ "All records TV War 50 Years War-18 million people were impressed then", pp. 19-XNUMX.
  18. ^ a b How to search by theme / Title: TV rating (general overview) National Diet Library
  19. ^ a b Audience Rating Survey (Audience Rating Handbook)- Text version / PDF version (created in November 2008) (PDF) Video research
  20. ^ a b Unprecedented! Acquisition of Households for Measuring Audience Rating If it's for an audience rating, the devil is soul... All About 2003/10/26
  21. ^ Advertising Business Timeline: 1977 Dentsu Consumer Information Trend Box
  22. ^ History 1962-69 Video research About Us
  23. ^ "All records TV War 50 Years War-At that time 19 million people were impressed" Page XNUMX.
  24. ^ "50 Years of Broadcast Criticism," pages 762-763.
  25. ^ J:COM News Release "Digital Rating" started to be provided to program providers in August 2006
  26. ^ Investigate time shift viewing trends such as video research and recorded program playback. Data provision from January 15
  27. ^ Efforts to understand time-shift viewing trends <Main survey results>
  28. ^ First announcement of recording ratings, clear drama top video research
  29. ^ Changes in specifications for the Kanto area TV rating survey-Sample expansion and time-shift measurement- Video research, published on August 2016, 8, viewed on October 26, the same year.
  30. ^ That is, the overlap of both ratings is not counted twice.
  31. ^ Overall audience rating Video research
  32. ^ "Time-shift viewing" Start measurement in both Kansai and Nagoya areas Video Research announced Sports report Read on February 2018, 2, read on March 27, 3.
  33. ^ ``2018 FIFA World Cup Russia'' Japan National Team 4 live TV games Estimated about 8,014 million people across Japan watch real-time home TV 4 games total: Total real-time home TV viewers estimated about 1 million people ~ Estimate "total number of viewers" nationwide from "TV audience survey", Video Research, July 2018, 7.
  34. ^ Estimating the number of TV viewers in Japan's real-time home in regular programs for the year-end and New Year holidays of 2018-2019 (December 12th to January 30rd), Video Research, July 2019, 1.
  35. ^ Estimate the number of TV viewers in Japan's real-time home in VR and year-end and New Year programs, Screens, January 2019, 1 16:17.
  36. ^ 6183 million viewers of Kohaku watched video research estimates, Sankei News, 2019:1, January 23, 07.
  37. ^ a b "The first series of special projects will change with the start of the new audience rating-April next year, all districts will have the same specifications-". Video Research Inc. (September 2020, 1). 2021/9/28Browse.
  38. ^ "Audience rating survey will change-Major renewal from March 2020, 3-". Video Research Inc. (September 2020, 2). 2021/9/28Browse.
  39. ^ "XNUMXrd series special project What will change with the start of the new audience rating-Morning drama "Ale" from the viewpoint of the estimated number of viewers nationwide-". Video Research Inc. (September 2020, 7). 2021/9/28Browse.
  40. ^ "Numbers with settlement of accounts that separates light and dark from NTV and TV Asahi". Toyo Keizai Shimpo (September 2020, 8). 2021/9/28Browse.
  41. ^ "TV finally noticed "more important than audience rating"". Toyo Keizai Shimpo (September 2020, 10). 2021/9/28Browse.
  42. ^ "The reason why online articles with an audience rating of 〇% are irrelevant and meaningless". Toyo Keizai Shimpo (September 2021, 2). 2021/2/21Browse.
  43. ^ "Asahi Broadcasting Group Holdings Co., Ltd. Financial results briefing for the fiscal year ending March 2019". Asahi Broadcasting Group Holdings Corporation. p. 27 (August 2019, 5). 2021/9/28Browse.
  44. ^ "Attention at the end of "Attack XNUMX" Is there a "discontinuation" of "Welcome to the newlyweds!"?". Tokyo Sports (September 2021, 9). 2021/9/28Browse.
  45. ^ "The reason why earning is sluggish just before TV Asahi's "top audience rating"". Toyo Keizai Shimpo. p. 2 (August 2021, 12). 2021/12/4Browse.
  46. ^ "Analysis by "core audience rating" mentioned by Hitoshi Matsumoto Fuji TV and TV Asahi's evaluation reversal”(Japanese). NEWS Post Seven. 2021/10/10Browse.
  47. ^ "Sole Yuke TV Detectives”(Japanese). Sole Yuke TV Detectives. 2021/10/10Browse.
  48. ^ Shukan Gendai (August 2021, 8). “"Attack 25" has also been decided to end ... Now, the reason why the "discontinuation chain" of the longevity program is rumored one after another". Contemporary business. 2021/8/1Browse.
  49. ^ "Hitoshi Matsumoto, Net News Reporting Audience Rating "You Don't Have to Do It" Talent's Lower Article "Ignore" Call". ORICON NEWS (September 2021, 6). 2021/6/23Browse.
  50. ^ "NHK Broadcasting Director General, "A certain consideration for diversity and gender" in last year's red and white". Nikkan Sports (September 2022, 1). 2022/1/22Browse.
  51. ^ "NHK Broadcasting Director General apologizes again for the problem of inappropriate subtitles of BS ... Instructed to thoroughly check rules to prevent recurrence". Chunichi Sports/Tokyo Chunichi Sports (September 2022, 1). 2022/1/22Browse.
  52. ^ "NHK Director General Red and White has the lowest audience rating "It is dangerous to judge only by the household average"". Daily Sports (September 2022, 1). 2022/1/22Browse.
  53. ^ The first series of special projects will change with the start of the new audience rating-April next year, all districts will have the same specifications-
  54. ^ What is the audience rating of BS (NHK satellite broadcasting/WOWOW)/CS/CATV?(Video research)
  55. ^ <Mystery/Lower of audience rating> Can it support digitization?(2006.12 Asahi Shimbun asahi.com,Web archive)
  56. ^ "Mitsuhisa Natsume "Asachan!" is a big pinch. Thanks to Naoki Hanzawa and Shiraku, there is no sense of crisis!?”. Shukan Shincho (created on December 2019, 12). 2019/12/24Browse.
  57. ^ What is "Broadcast that can be done because NHK"? Japan Broadcasting Corporation (read January 2016, 1)
  58. ^ Nippon Television Rating Acquisition CaseKoto bank
  59. ^ Difference in consciousness of NHK program production that does not put out "commitment" that gives "viewing rate per minute"NEWS Post Seven2014 May 27:0 delivery
  60. ^ Akina, Seiko, Yakushimaru… Young people have zero interest and singers continue to lose viewership Business journal delivered January 2015, 1
  61. ^ <Retrospection XNUMX/Broadcasting> Focusing on NHKAsahi Shimbun digitalDelivered 2010:12 on December 25, 11 (2015 (Viewed on December 12)
  62. ^ Once again the casting of a top-class actress... Next spring NHK morning drama starring Maki HorikitaReal live2011 Delivery at 6:17 on June 15 (viewed on December 30, 2015)
  63. ^ Apricot & Masahiro Higashide "Achievement love" improves the audience rating? NHK Nimali (1/2 page)Evening Fuji(Distributed on January 2014, 1) Read on January 7, 2016.
  64. ^ "Koe Hanai "I didn't think I had such a biased report when I was in NHK.". Sankei News (Sokoku Shimbun). (November 2017, 9). http://www.sankei.com/politics/news/170918/plt1709180018-n2.html 2017/9/19Browse. 
  65. ^ Japan Broadcasting Corporation, "Broadcast Fifty Year History Documents", Japan Broadcasting Corporation, 1977, pp. 590-591.
  66. ^ "All record TV rating 50 years war-XNUMX million people were impressed at that time" (Sataya Hikida,Kodansha, 2004,ISBN 4062122227, P. 116)
  67. ^ Nikkan Joint Communication April 2012, 4 (Friday) Volume 13 No. 57 (Reference:[1]).
  68. ^ a b "All Record TV War 50 Years War-At that time 116 million people were impressed" XNUMX pages
  69. ^ "All Record TV War 50 Years War-At that time 199 million people were impressed" XNUMX pages
  70. ^ <Breaking news> Nippon Television has 11 years "3 ratings crown" asahi.com August 2012, 1
  71. ^ Sports Nippon May 2004, 5 Issue
  72. ^ Back number 2012 VOL.36 Monday, August 2012-Sunday, September 8nd, 27
  73. ^ "Quiz Derby" ended in December 1992. "Manga Nippon Mukashi Banashi" was demoted to the local sales frame at the same time as the end of broadcasting on the nationwide network in April 12.
  74. ^ Yomiuri Shimbun 1993 May 3From the evening paper.
  75. ^ a b c "Four Gappuri Mama and Play Ping Pong Bread Good Morning! Children's Show"Yomiuri ShimbunThe morning edition of January 1972, 6, page 8.
  76. ^ a b "A word for older children than the Kanemori group of ping-pong bread for moms," "Yomiuri Shimbun," March 1972, 3, evening edition, p. 22.
  77. ^ "Ping-pong bread gymnastics song record boosts audience rating by XNUMX in two weeks"Yomiuri ShimbunThe morning edition of January 1972, 1, page 21.
  78. ^ Broadcasted on March 1988, 3, researched by Video Research Company, Kanto area
  79. ^ Shuji Yamada "The Best Ten" Sony Magazines, December 2008, 12, pages 25-205.
  80. ^ Tetsuya Chikushi "Newscaster" Shueisha <Shueisha Shinsho>, June 2002
  81. ^ "TV Tokyo "WBS" 10 hour advance from April XNUMX:XNUMX pm". Nikkan Sports (September 2021, 1). 2021/1/25Browse.
  82. ^ "TV Tokyo "WBS" one hour advance announcement Mariko Oe caster "choice to snuggle up to the viewer"". ENCOUNT (September 2021, 1). 2021/1/25Browse.
  83. ^ "Broadcast frame move to TV Tokyo "WBS" 10 pm, Mariko Oe caster "Tighten up again"". The television. p. 1 (August 2021, 1). 2021/1/25Browse.
  84. ^ ""Sapporo War" that produces sparks in-house produced wide"Wound』May 1994 issue,Creation version.
  85. ^ Excerpts from "Brother" by Shintaro Ishihara
  86. ^ Nikkan Gendai October 2008, 10 Issue
  87. ^ Research by Video Research
  88. ^ Kanto area, video research company investigation
  89. ^ Evening issue Fuji May 2013, 5 issue
  90. ^ "M station goes to 9 pm! TV Asahi Friday changes”. TV Asahi (created on August 2019, 8). 2019/12/27Browse.
  91. ^ ""Music Station" From October "Friday 10 o'clock" The first frame change in the 9-year history”. Oricon (created on August 2019, 8). 2019/12/27Browse.
  92. ^ From Video Research Inc. announced on April 2004, 4
  93. ^ "The light and darkness of each TV station clearly separated by the establishment of the new index "core & individual audience rating"". FRIDAY (September 2020, 9). 2021/7/17Browse.
  94. ^ "Is TV Asahi out of order?Even on the day of "immediately at the bottom" with the new standard audience rating". Women themselves. p. 2 (August 2021, 3). 2021/7/17Browse.
  95. ^ "WWE Monday Night War" Geneon Entertainment, June 2004, 6. ASIN B25RVC
  96. ^ Rick Scaia,"THE MONDAY NIGHT WARS: RAW vs. Nitro,"ONLINE ONSLAUGHT, August 7, 2003.
  97. ^ "Lower House election: false apologies one after another, apologizing for three TV stations". Mainichi Newspapers(July 2014, 12). http://senkyo.mainichi.jp/news/20141216ddm041040178000c.html 2014/12/21Browse. 
  98. ^ The same rate as TV Asahi in 2014“Lower house special number Ikegami TV East and Furudate TV Asahi are the top 11% for commercial broadcasting”. Sponichianex(July 2014, 12). http://www.sponichi.co.jp/entertainment/news/2014/12/15/kiji/K20141215009463580.html 2014/12/21Browse. 
  99. ^ 2010 Upper House election,2012 general election,2013 Upper House election,and2014 general election[98].
  100. ^ "Akira Ikegami & TV Tokyo wins! Private broadcast election special program". Asahi Shimbun digital(November 2013, 7). オ リ ジ ナ ルArchived as of October 2013, 7.. https://web.archive.org/web/20130729230540/http://www.asahi.com/and_M/interest/entertainment/NIK201307230005.html 2014/12/21Browse. 
  101. ^ Introduction service Video research (viewed on December 2015, 12)
  102. ^ "Twitter TV Echo" service begins "You can see what you did not see" Video research (viewed on December 2015, 12)
  103. ^ Higher correlation between audience rating and tweets among younger people than older people Video research (viewed on December 2015, 12)

Related item

外部 リンク


Back to Top