Kogaken talks about the conveyor belt sushi situation in Fukuoka, "I envy"
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Many viewers were envious of "conveyor belt sushi in Fukuoka ... it was a blind spot", "I don't want to eat lean meat or it's a luxury", and "I want to eat raw mackerel ...".
["Secret Kenmin SHOW Goku" features the sushi situation in Fukuoka Prefecture.What is the prefectural "don't ask for lean meat" way of eating ... → Continue reading
"Making'tell'intelligible" The news site "Sirabee" is a medium that combines survey data with news to convey information in an easy-to-understand manner.
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Conveyor belt sushi
Conveyor belt sushi(Kaitenzushi) is a variety ofsushiA small plate on which was placed was installed along the audienceChain conveyorContinuously circulate on top, customers are free to choose sushi, halfセ ル フ サ ー ビ スType of cheapsushi placeForm of.
The price is usually divided into several types according to the color and pattern of the plate (some stores have the same price for all plates), and payment is done by counting the number of plates after meals. Warm when you don't get the kind of sushi you wantSoupFor cold drinks, customers may have to order separately. You can ask for a new sushi, even if it is a type of sushi that has already been rolled.
There are seats with counters at the height of the conveyor and box seats with a table and sofa at a height slightly lower than the conveyor. The ratio of box seats is relatively high in stores with many families as the customer base.
Other than sushi, side dishes and drinks,DessertThere are also shops that are turning around. For children and process reduction,wasabiWasabi, which can be used free of charge, may be sold at stores that hold it without it.Some major conveyor belt sushi chain stores take the form of removing rust on all dishes and adding the desired amount of wasabi just before the customer eats it..
Conveyor belt sushi is different from the usual restaurant business because it requires capital investment for equipment.investmentCalled a business, large capital often makes large investments and succeeds, making small stores difficult to survive.As a result, chain stores and stores with capital power have survived, and the market has been eliminated by companies with capital power.Bankruptcy of conveyor belt sushi company2013/(HeiseiOver 25 cases for 5 consecutive years since 20 years).
The shape of the store is that the sushi chef is located in the same room as the eating and drinking space, and the conveyor and the audience seats are arranged so as to surround it, and the eating and drinking space and the kitchen are separated, and the eating and drinking space is inside the kitchen. There is a non-face-to-face type where only the audience seats are installed and the conveyor that extends from.
The former face-to-face type has a shape similar to that of a conventional counter-type sushi restaurant, and all early conveyor belt sushi restaurants took this form, but inexperienced sushi chefs and the introduction of machines to cook in front of customers. The latter non-face-to-face type is increasing mainly in low-priced stores because it is difficult to do.
In the case of non-face-to-face stores, customers are limited to a small number of waiters, so intercoms andLCD touch panelHas been set up, and you can use it for individual orders and calling waiters at the time of payment. While the "100-yen sushi" sold at a low price of 100 yen for all dishes is increasing, the face-to-face store is the main type of restaurant where the price of a few hundred yen per dish and the quality of sushi ingredients are relatively high. Is[Note 1].
How low-priced stores work
Before the introduction of conveyor belt sushi, the average customer price at a general sushi restaurant was around 5,000 yen.On the other hand, in conveyor belt sushi, which is often set at 100 yen per plate, it is basic to make a profit by the number of seats and the number of rotations even if it is low..
About 30% of general restaurants, but at sushi restaurantsUni,TunaThen, if one plate is 100 yen, the cost rate will be around 80%...Around 48% on average (Sushiro48.3%)And this is usuallyPersonnel expensesAnd since various expenses are required to be 50% or more, it is not possible to make a profit only with high-cost material. For this reason, the Tsuna Mayo, which is said to have a cost ratio of 20% or less, is commonly used at sushi restaurantscorn,Kappa roll,EggPlace menus such as miso soup with a cost rate of 10%.
We are targeting families in order to provide as many customers as possible with such low-cost menus...Children's preferencePotato fries,Fried chicken,Ramen,DessertThe variety is abundant and these prices are set higher than sushi.For this reason, the location of the conveyor belt sushi restaurant isPrivate carFamily can come to the storeSuburb,New residential areaThere are many..In addition, the rice isMech robotBy just squeezing it with and putting the processed material on it, there is no sushi chefTouch panelIt has been devised to take orders at and reduce labor costs and waste loss..
Owner of a standing sushi restaurant in OsakaYoshiaki ShiraishiBut,beerInspired by the manufacturing belt conveyor, we devised a "conveyor swivel dining table" for the purpose of efficiently handling orders from a large number of customers at low cost.1958/(Showa 33),OsakaFuse City(CurrentHigashi Osaka City)ofKintetsuFuse StationThe first conveyor belt sushi restaurant at the north exitGenroku sushi"(Genroku Sangyo) Opened. "Conveyor swirl dining table"1962/(37)May 12Registered as a utility model under the name of Yoshiaki Shiraishi as "Cooking table with conveyor" (Registration No. 579776).
For Genroku sushi, which had been operating stores in western Japan,MiyagiCompanies ofHeiroku sushi(Current:Yakiniku Sakai Holdings) Acquired a business right contract for Genroku sushi in eastern Japan, 10 years after the opening of the first store1968/(Showa 43),MiyagiSendai cityOf Genroku sushiFranchiseThe store opened. According to Genroku Sangyo, this is "the first sushi restaurant in East Japan."1970/Held in (45)Japan World ExpositionWhen Genroku sushi was exhibited and received an award, the name recognition suddenly increased, and in response to the trend of upsizing of traditional sushi restaurants, the needs of the masses were captured by the low price, convenience, and clarity of accounting.1975/(Showa 50)North KantoGenroku Sushi Franchise Operator (Yuanji Sushi(Predecessor company) began opening stores in the suburbs, which became an opportunity to increase the number of suburban stores.1970 eraSince then, the Genroku sushi franchise has spread nationwide and exceeded 200 restaurants at its peak.
さ ら に,1978/When the right to "cooking table with conveyor" expired in (53), new entrants such as the current major companies entered the market one after another, and competition intensified.In addition, the company that was developing the Genroku sushi franchise also became independent with its own store name brand.
Genroku Sangyo uses the names of restaurants such as "turn", "turn", and "rotate".Trademark registrationHowever, the situation that the name of "Katenzushi" cannot be used at other stores that have been late,1997/In (9), Genroku Sangyo restaurantThe use of "rotation" in.Prior to the release of use, other stores operated under names that did not conflict with trademarks, such as "flowing sushi" and "round sushi."[Source required].
Initially, sushi itself was held by humans like traditional sushi restaurants, but since the 1990s after the collapse of the bubble, mechanization has progressed in the restaurant industry to reduce labor costs, and conveyor belt sushi restaurants also cook and mold sushi rice. A robot cooker that automatically performs sushi has been introduced...As a manufactureraudio-TechnicaEtc. have entered.
Almost 100% of conveyors that rotate sushiIshikawaIs manufactured inKanazawa OfIshino ManufacturingAbout 60% (sold by Northern Japan Kako)Baishan CityIn YokoeJapan CrescentHas a share of about 40%.1974/In (49), Ishino Seisakusho developed an "automatic tea supply function conveyor", and thereafter "hot water conveyor" and "limited express (express).Shinkansen) Lane staffless conveyor ”(ordered items are transported on a different conveyor than usual),“ freshness management system ”(automatic discharge of dishes after a certain period of time), and other new mechanisms have been developed by both companies. Is.
In face-to-face stores, many conveyors with plates rotate clockwise, which is to make it easier for right-handed people with chopsticks at the counter seats. This does not apply to box seats and non-face-to-face stores. In addition, there are stores where you can take the items that flow from both the left and right in the front and back two rows from both the inner and outer loops. Conveyor belt lengthJapanThe longest is 147m and the shortest in Japan is 5m.
As a measure to improve work efficiency, mainly in low-priced stores, various original equipments are being actively introduced in addition to ordinary conveyors. In order to efficiently collect used dishes, some stores have a dish collection groove inside the counter.Each customer seat has a dish slot, and when the dishes are thrown in, the number is automatically calculated and the price is displayed. It is supposed to be done. In some cases, there is a function that automatically pulls the plate according to the number of plates that have been put in, in order to let the customers voluntarily put them in.
Furthermore, on the back of the plateTwo-dimensional barcode,IC tagBy adding, freshness management (collecting sushi that has been flowing on the conveyor for a certain period of time), sales analysis (analyzing which items are selling well to reduce missing items and disposal), accounting Information processing is also progressing, such as improving processing efficiency (if you read the plate with an IC tag reader, you can instantly and accurately calculate the charges).
There are also places where unannounced checks of store images are done so that there is no outage. There are shops where you can just choose freshly made items on the conveyor, or a shop where you can order by touching the fish you are looking for and selecting it by touching the fish you want. There are various things.
Tea supply device
At the beginning of conveyor belt sushi, tea was sushi in the same lane as sushi.This is dangerous because it collapses, so Genroku Sushi asked Ishino Seisakusho to improve it.Ishino Seisakusho applied a device that injects sauce into ramen, developed a tea supply device, and retrofitted it on the existing lane of Genroku Sushi.After that, Genroku Sushi requested Ishino Seisakusho for a sushi conveyor with a tea supply device when the new store opened.Ishino Seisakusho has also developed this sushi conveyor machine with a hot water supply and tea supply device, and obtained a utility model patent.Taking this opportunity, Ishino Seisakusho will change its direction from the subcontracting processing industry to the food machinery manufacturing industry, and will work on the development of limited express lanes and the weight reduction of conveyors..
Install only a high-speed lane that directly communicates with the kitchen without providing a carousel,Touch panelThe completely custom-style conveyor belt sushi technology is applied to ordinary sushi restaurants.
In China and other countries,Fire potThe business format called "rotary hot pot" that carries the ingredients of "is popular" is widespread, and stores of the same business format have opened in Japan.. In this business format, an IH stove for one person is embedded in the counter in advance, and the customer chooses the base soup, puts the pot on the stove, takes the favorite ingredient from the conveyor and puts it in the pot.
Development of conveyor belt sushi chain
In Japan, the industry leaderSushiro"(Akindo Sushiro), 2nd placeKura Sushi"(Kura Sushi), "Kappa Sushi"(Kappa Create)"Hama Sushi"(ZenshoThe group's four major 100-yen uniform stores have more than 4 stores nationwide.
Many other conveyor belt sushi chains are competing with each other, such as chains that mainly set prices for several hundred yen per plate and chains that run this in parallel with 100-yen uniform stores.These store developments are mainly unevenly distributed in the area around the head office location and hometown.Gatten sushiIs close to halfSaitama,Choshimaru"Or"Seafood Misaki PortAll stores are located in the Kanto region,Yuanji SushiIsKanto region,atomIsChubu region,Heiroku sushiIsMiyagiThe top chain of stores varies greatly depending on the region, such as the majority of stores concentrated in each. One-third of Hama Sushi storesKanto regionIs unevenly distributed in."Genroku sushi", the origin of conveyor belt sushiOsakaとHyogoWe directly manage 10 stores according to the number of stores in this section.2016/(As of July 28, 5).
The conveyor belt sushi chain is also developing a sushi restaurant (non-rotating sushi) where the arrangement remains the same, the rotating conveyor is eliminated, and only direct high-speed lanes are installed, and the sushi is cooked after ordering.
|Store name||Main office||Number of domestic stores|
|Gatten sushi, Hakotaro[Note 2], Dimal fisheries||Saitama||112|
|Yuanji Sushi, Fish bowl, sushi||Tochigi||[Note 3]73|
|Nigiri Tokubei, Seafood Atom||Aichi||64|
|Seafood Misaki Port||Tokyo||62|
Introducing high-end conveyor belt sushi
It's a revolving sushi restaurant that sells cheaply, but in recent years, some revolving sushi restaurants sell high-quality items. As a location, we have stores in fishing ports and prime locations such as cities and prefectural offices along the sea, and there are many products that sell fish and high-quality fish that can be caught in the near sea. We have set up a store where customers can easily order, point services, and sell menus such as desserts and croquettes to make it easy for families to enter.
In addition, some companies are developing a gourmet-oriented business that sets it apart from low-priced routes.HyogoMainly in the westRikimaru11 stores under the name ""Kansai FoodsIn the storeIkesuInstalled across the countryFishing portAnd localBanshuHarimaBy using fresh fish caught in front, we perform directing in front of the customers, such as judging, not only cheapnessfoodSucceeded in the intentional conveyor belt sushi line.
Dissemination outside Japan
1990 eraThe end of the,United Kingdom OfUKConveyor belt sushi has become very popular. What spurred popularity was "Yo! SushiAt a chain store called "1997/ToSohoOpened in the UK, then opened one after another in the UK,1999/ToPaddington StationIt attracted attention because it opened a conveyor belt sushi restaurant on the platform of the campus. Following its opening, it has become very popular and the founder, Simon Woodroffe, is reported to have gained a large foothold in the British restaurant industry. As for sushi, "Weekly Sunday Times" has been evaluated as "the best in London".
Similar to Japan, it uses a system that distinguishes the price of a product by the color of the plate. In addition to sushi on the conveyor,sashimi,tempura,stir-fried udon,Cutlet curry,Sake,DorayakiFrom Japanese food,Black tea,Bread,cake,fruit,AlsoRed peppersChicken ramen with chickenFried chicken,GyozaAs a Japanese restaurant, we have devised a menu to suit local tastes. Most of the sushi offered is back rolls like California rolls.
Currently in LondonHarvey NicholsAnd in luxury department stores such as Selfridges,Heathrow International AirportWe have opened more than 20 stores, includingFranceAnd in the Middle EastDubaiIn addition to advancing to2006/Announced that it will open a new storeThe United States of AmericaThere are many indications that they are aiming for expansion. Also,Australia"Sushitrain" has been chained.
Genki sushi is also available in Japanese chainsHawaii,AsiaIn addition to opening dozens of stores in the United States, MARINEPOLIS has opened more than ten stores under the name "SUSHI LAND" in the continental United States.
At the same time, overseas demand for cooking robots is increasing..
Say "seed".Also, I read it in reverse as "news" as a signature used by craftsmen.About the typeSushi#Sushi typeSee.There are some types of sushi that are not originally used as sushi in conveyor belt sushi, and the ones that are unique to conveyor belt sushi are listed.
- Fish (bintro, crab bite, eel, salmon)
- Meat (kalbi, char siu, hamburger, roast beef, bacon, teriyaki chicken, ham, sausage)
- Fried food (tempura, cutlet, fried shrimp, fried chicken)
- Others (salad, corn, tuna mayonnaise)
Originally, the average cost ratio of the restaurant industry, such as family restaurants, is around 30%, compared to around 50% at general sushi restaurants. Therefore, at some inexpensive storesFish substituteIs used.
2005/(17) Weekly magazine article (Weekly women, 2005 March 3 issue)Fair Trade Commission"Many consumers have the perception that in the case of conveyor belt sushi, "there is no way you can do the real thing at such a low price"," and replied that the exclusion order could not be issued...In response to this article, Kura Corporation said, "It misleads us that all 100-yen conveyor belt sushi restaurants use alternative ingredients."Restitution for DamagesA claim lawsuit was filed, but the article was dismissed as "the article does not specify Kura Sushi" because the material type and the number of stores mentioned in the article were different from those of Kura Sushi.
- Examples of fish substitutes listed in the above article
- Black tuna/Large Toro/Medium Toro → Gastro
- Sea bream → Tilapia
- Buri → Ibodai
- Tuna lean, Negitro → Red sunfish
- Suzuki → Nile Perch
- Red sea bream, Japanese flounder, Suzuki, Ainame → American catfish
- Abalone → Loko
- Anago → Sea snake(Eelidae #Sea snake family）
Food and drinkBacteriologyContinually investigating social safetyTokyo Kasei Gakuin UniversityReport of the research groupAccording to the report, for multiple types of unheated material offered at the two stores,Food hygieneAs a result of investigating from scientific knowledge, the number of bacteriaFood Sanitation ActWas less than the standard value ofE. coliThe herd was detected in the material offered at both stores. Especially,Food poisoningFecal system that is said to indicate the possibility of fecal contamination regulated by the Food Sanitation Law because it may causeColiforms (Escherichia coli) Was detectedIn addition,Vibrio parahaemolyticus (Vibrio parahaemolyticus) It has been pointed out that the causative bacteria of food poisoning have been isolated and identified, and there is a problem in safety..
Sushi plate objects placed on the belt conveyor (Oita Airport）
- ^ Even in face-to-face stores, there are cases where a salesclerk, such as a part-time worker, who has no experience of craftsmanship, grips with customers by using a charismatic ball-making robot that resembles a sushi tub, and is mainly used for face-to-face stores at low-priced stores. Has been adopted by.
- ^ Group company Yoshisen (Hokkaido) Is deployed
- ^ Excludes stores without rotating lanes
- ^ a b c d e f g "Conveyor belt sushi "Even 1 yen per plate is profitable"”. Toyo Keizai. 2020/11/8Browse.
- ^ Why is the major conveyor belt sushi chain “all dishes without rust”? I asked "Kappa Sushi", "Kura Sushi", and "Sushiro" | Pouch
- ^ a b Read the data January-July 2018 Bankruptcy status of Sushi Shop - Tokyo Shoko Research 2018 (Heisei 30)/8/8
- ^ "PRESIDENTOnline-Can kappa sushi come back for "1 yen per dish"?". 2020/11/8Browse.
- ^ a b c "[That famous company's expansion into different fields] The reason why audio-technica, an audio maker, succeeded in "sushi"". Rikunabi NEXT Journal (September 2015, 1). 2021/2/20Browse.
- ^ a b Kirari Company Introduction from Chubu Vol.107 Ishino Seisakusho Co., Ltd. Chubu Bureau of Economy, Trade and Industry, Ministry of Economy, Trade and Industry June 29, 6 Retrieved November 23, 2021
- ^ Is the hot water button at the conveyor belt sushi restaurant really hard? Daily Portal Z Maruko Kosakai 2013-04-25 Retrieved November 2021, 11
- ^ a b Isn't the hot water button for tea at the conveyor belt sushi restaurant too hard?Answers from conveyor belt sushi restaurants that are too convincing Businness Journal Monju Samehada 2015-02-25 Retrieved November 2021, 11
- ^ What exactly is a "rotating hot pot" that is not a "rolling sushi"? - Nikkan Sports-2018/(30) April 12
- ^ "Harima's lunch delicious restaurant" (Maruhari express 2014/(Issued May 26, 5)
- ^ "Kansai Foods Co., Ltd. Official Site-Company Profile". 2020/11/8Browse.
- ^ The reason why Kappa Sushi, which used to be No. 1 in the industry, is losing -(December 2016, 28)
- ^ "Conveyor belt sushi full of fake products, additives are a matter of course. Special feature: Don't eat 2010" Shukan Gendai (June 2010, 6) Retrieved January 8, 2021
- ^ Nikkei Business Online "I'm not surprised by that" camouflage "-" Sunfish named bream, sea snake named Anago "" (November 2007, 19) [Broken link]
- ^ Fisheries Agency "Guidelines for naming seafood" Archived August 2013, 7, at the Wayback Machine. (PDF files : 195KB）
- ^ "Pursuit of" misrepresentation "! Disperse the" secret of the story "of" conveyor belt sushi "! "Weekly women, July 2005, 3 Issue
- ^ a b c Kiyoaki Satsuta, Kaori Ono, Mariko Shibata and others,(PDF 1.50 MB) Bulletin of Tokyo Kasei Gakuin University No. 51 p.31 --43
- ^ About fecal coliforms and E. coli --Food Analysis and Development Center