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🍺 | Pink and yellow craft beer with "Amaou" extract is born "Earth-friendly" Fukuoka's new specialty


Pink and yellow craft beer with "Amaou" extract is born "Earth-friendly" Fukuoka's new specialty

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This craft beer is sold at "Miyazaki Liquor Store" in Tachiarai Town.

It's not just delicious.This summer, this kind of earth-friendly craft beer may become a specialty. ◆… → Continue reading

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Miyazaki liquor store

    Craft beer

    Craft beer (English: craft beers) IsEnglishso"CraftsmanIt is an expression that means “technical beer” and “handmade beer”, and is a concept that is used in comparison with beer produced by major beer companies in mass production.JapaneseThen.Craft beerIt is sometimes expressed as.Local beerAlso called.

    "Craft beer" in the United States

    The United States of AmericaSmall brewery in (Micro brewery) Industry group(English edition) (BA) isCraft brewery (craft brewery) is defined as "small, independent and traditional"[1][2][3].. Specifically, annual production is 600 millionbarrel(US beer barrels) (approximately 70 kiloliters) or less, less than 25% of the capital (equity) controlled by other liquor makers who are not craft brewers, raw materials and fermentation incorporating innovations in traditional methods Crafting is a condition of craft brewery[1].

    The definition of the Brewers Association is2011Until January, the annual production limit was set at 1 million barrels. It was the largest craft brewerySamuel AdamsTo manufacture(English edition)Standards were raised in response to the fact that[3].. Due to this cap increase, it was not considered a craft brewery on scale until then.InglingBecame the largest craft brewery[4].

    Craft beer produced by Craft Brewery is called craft beer.While traditional raw materials and methods are respected in their production, various flavors and the like are devised by the additives to be combined and various products are produced. Being born is also a characteristic of craft beer[1].

    The Brewers Association offers a tentative definition, but on the other hand, ``The Brewers Association doesn't define a definition of craft beer because it's up to the drinker to think what craft beer is, but beer. As long as brewing is the main business, there is no distinction between what type of beer a craft brewer brews (Since the Brewers Association doesn't define craft beer — that idea remains up to the beer drinker — the definition doesn't differentiate on what type of beer craft brewers brew, as long as the majority of what they make is beer.).[5].

    Krafty beer

    Even beers that fall outside the definition of the Brewers Association are sometimes referred to as craft beers. The term "crafty beer" is sometimes used to mean "crafty beer".[6][7].

    Examples of brands produced by major beer companies using methods similar to craft beer include (MillerCoors) Produced byblue Moon,Anheuser-Busch OfSiegenbock, Shock Top etc. An example of an originally independent brewery that came under the umbrella of a major beer company is Miller Coors.(English edition)Of Anheuser-BuschGoose Island BreweryThere are examples such as[7].Canada OfQuebecIs produced in(English edition)Originally, it was an independent brewery, but after that,Sapporo beerIt has been placed in the same position as it has become a member of[7].


    In the United States, regulatory approval is required to ship alcohol, including beer, out of the state. Also, the beer manufacturerUS TreasuryThere are restrictions on manufacturing and distribution, such as the need to obtain label certification from the Liquor Tobacco Tax Trade Control Bureau, and the burden on small-scale craft beer manufacturers increases.2018From the end2019For a long time until the beginningGovernment closureAt the time of the event, some craft beer manufacturing companies could not obtain government certification and could not ship.[8].

    Craft beer and craft beer in Japan

    As of 2018, there are 141 craft beer makers in Japan (Empire data bankInvestigation)[9].

    JapanThen,1994 OfLiquor tax lawWith the revision, the minimum beer production standard was reduced from 2,000 kiloliters to 60 kiloliters,Micro breweryA small brewery company equivalent toLocal beer", and once there were more than 300 craft beer companies[10][11].. The initial boom2003Around that time, the number of craft beer companies settled down to about 200,[10], Hereafter, instead of "local beer", "beer crafted by a beer craftsman in a small brewery", "beer crafted by hand crafted beer craftsmen with an emphasis on quality" "craft With the keyword "beer", efforts to bring small-scale beer producers to the market have expanded,Yahoo brewing 2004Started fromE-commerceThe craft beer market has begun to grow due to the successful scale expansion centered on[10].. Especiallythe 2010sIt is said that craft beer became even more popular once it entered the market, and depending on statistics, there was a year when it grew more than 10%.[12].

    In the Japanese context, there was a terminology to regard this as the same as "craft beer" from the early days when the name "brew beer" was dominant, and craft beer companies that included "craft beer" in the company name and brand name,[13],Tsukiyono Craft Beer[14]Such,the 1990sExisted from.Japan Breweries AssociationAlso had the official name in English as "The Japan Craft Beer Association (JCBA)" (later renamed "The Craft Beer Association").[15].. 『Shinmei Solution Japanese DictionaryIs1997From the 5th edition of "The Beer" is included as a vocabulary, but the explanation is "Beer produced in Germany, the United Kingdom, the United States, etc. for the purpose of satisfying the demand of the land (a relatively small production amount)." (In parentheses deleted in the 6th edition), etc., and supports the terminology that equates "brew beer" with "craft beer" by referring to cases from other countries.[16].. In addition, the Japan Brewers Association (JBA) said, "Beer of a maker that produces a small amount of unique beer is called "brew beer", but it is not a term specified by laws such as the Liquor Tax Law. .. Sometimes called craft beer, neither has a clear definition. Although these two terms may be interchanged with the same meaning, there is no “clear definition” in both terms, suggesting that there may be ambiguous deviations in meaning.[16].

    However, based on the shift from craft beer reflections to the decline of craft beer to craft beer with a focus on quality[11], Highlighting the difference between the two2004The difference in the bearers of the craft beer boom that followed may be emphasized.[17], As described further below2015The difference in players may be emphasized based on the fact that a major beer company entered the craft beer market in earnest from around that time.[18].

    The definition of the Brewers Association in the United States is believed not to apply to Japanese breweries as it is[3].. Not considered a craft brewery in JapanOrion beerWill meet the size criteria in the Brewers Association definition[19]. Also,Local beerInsideYellow cherry tree"Kyoto beer"[20],Kiuchi Breweryof"Hitachino Nest BeerExamples of products produced by large and small sake makers such as[21]There are quite a few cases in which sake makers and major beer companies have invested, and the capital independence of the business is not emphasized.

    In addition, in JapanLiquor tax lawHas several liquors with different tax rates depending on raw materials, and among craft beers, fruit beers are not beers under the tax law,Low-malt beerWas supposed to be[22].2017ToLiquor tax lawHas been amended to reduce the ratio of malt recognized as beer under tax law from 67% or more to 50% or more, and to use fruits and spices as auxiliary ingredients at a ratio of 5% or less to the weight of malt. Has been approved, and some craft beers that were previously classified as low-malt beer can now be officially called beer.[23].

    For taxation on craft beer,2003As a time-limited measure, a measure to exempt 20% of the original tax amount was taken from2010This incentive was reduced to 15% in principle[24].. This measure only applies to beer under tax law and does not apply to happoshu under tax law.[22].

    Entry of a major beer company

    On the other hand, major beer companies are interested in craft beer, and there are quite a few initiatives to partner with and acquire craft breweries in Japan and the United States, and to embark on in-house production.

    Asahi beerIt is,1994Established Sumida River Brewing Co., Ltd.1995From Blue PubSumidaAzumabashiIt's opened in and is called "the first craft beer sold in Tokyo".[25].

    Kirin Beer(Kirin beer)2014It announced the "Craft Beer Strategy" in July, and is the largest craft brewery in Japan during the same year.Yahoo brewingFormed a capital and business alliance with[26],2015Has a pub "Spring Valley Brewery" by a subsidiary companyDaikanyamaTo open[27][28],2016In the United StatesBrooklyn BreweryHas formed a business alliance with the company to acquire a 24.5% stake that does not violate the definition of the Brewers Association.[26][29].

    SuntoryIt is,2015Launched the "Craft Select" brand of canned beer as "for those who are interested in craft beer but are not familiar with it."2016からPale ale, Golden Ale and Weizen are supplied as year-round products.[30].

    Sapporo beerIs also a subsidiary of Japan Premium Brew,2015Has entered the craft beer market from[31], And as mentioned above,CanadaIs under the control of the capital. Controls the Sapporo GroupSapporo HoldingsAnnounces acquisition of Anchor Brewing, a US premium beer company, in August 2017[32]"Nippon Keizai Shimbun" reported, "Sapporo acquired US craft beer"[33].

    さ ら に,Orion beerAlso2015Began supplying seasonal products "Orion Craft Series" as "Orion Craft Beer"[34].. The second item, "Ryukyu White," is not beer because of the ingredients.Low-malt beerWas released as[35].

    Since the entry of major companies became popular, beer manufactured with emphasis on quality is made into craft beer regardless of the size of the producer,Micro breweryThere are also small businesses other than major companies that are equivalent to the above and their use as local beer[18].

    Examples of craft beers that are easily available in Japan

    The craft beers listed below are also sold in can packages that are easy to distribute, and it can be said that they are relatively easy to obtain at convenience stores and supermarkets.

    • Yona Yona Ale (Yo-Ho Brewing Co., Ltd.)[36]
    • Indian Blue Demon (Yo-Ho Brewing Co., Ltd.)
    • Wednesday cat (Yo-Ho Brewing Co., Ltd.)
    • White Ale (Kiuchi Brewery Joint Stock Company)
    • Wheat beer (Ginga Kogen Beer Co., Ltd.)

    YokohamaSeven-Eleven Hammerhead stores sell more craft beers around the world than regular convenience stores.[37]


    1. ^ a b c "Craft Brewer Defined”. Brewersassociation.org. April 2017, 2Browse.
    2. ^ "What qualifies as craft beer?”. USA Today. April 2017, 2Browse.
    3. ^ a b c Hiroyuki Fujiwara (October 2012, 10). “Definition of craft beer. What is craft beer?". Japan Via Journalists Association. April 2017, 2Browse.
    4. ^ Brewers Association Lists Top 50 Breweries of 2015,, Brewers Association, (March 2016, 4), https://www.brewersassociation.org/press-releases/brewers-association-lists-top-50-breweries-2015/ April 2017, 2Browse. 
    5. ^ "Brewers Association updates'craft beer' definition; focus on ownership, adjunct acceptance". Craft Brewing Business. CBB Media LLC (March 2014, 3). April 2017, 2Browse.
    6. ^ Tuttle, Brad (December 2012, 12). “Trouble Brewing: The Craft Beer Vs.'Crafty' Beer Cat Fight”. Time Inc .. April 2017, 2Browse.
    7. ^ a b c Hernalsteen, Brian (December 2013, 12). “10 Crafty Beers Made By Big Beer Companies”. Paste Media Group. April 2017, 2Browse.
    8. ^ "Is beer wasted due to US government closure? Brewing company sues Trump administration”. AFP (July 2019, 1). April 2019, 3Browse.
    9. ^ Teikoku Databank announces the results of a survey of business conditions of 141 craft beer makersNihon Keizai ShimbunPress release reprint site (August 2018, 8) Read September 8, 2018.
    10. ^ a b c "<Craft beer market> Signs of a re-boom centered on EC / 4 major companies, one by one”. Japan Distribution Industry Newspaper (May 2015, 5). April 2017, 2Browse.
    11. ^ a b "What is craft beer?”. Craft Beer Tokyo (December 2016, 12). April 2017, 2Browse. -The content was written in 2013.
    12. ^ Kazuki Kunio (January 2015, 1). “Why was craft beer so popular?”. HARBOR BUSINESS Online / Fusosha Publishing. April 2017, 2Browse. “While shipments of beer-based beverages from the five major domestic beer companies have continued to decline for 5 consecutive years, according to the“ Overview of Craft Beer / Happoshu Production Survey ”released by the National Tax Agency at the end of last year, the manufacturing company 10 The average sales amount of the company is close to 25 million yen, which is a 166% increase from the previous year and remains strong. ... Mr. Kawano says that Japanese craft beer "has changed its direction from around the summer of 8700 and became popular from 14 to 2012." ”
    13. ^ “September opening of a German craft beer restaurant in Kakuda 9 agricultural cooperatives built”. Asahi Shimbun, morning edition, Miyagi(July 1997, 7)  -View on Kikuzo II Visual
    14. ^ "Raw craft beer, sold in bottles Tsukiyono Town". Asahi Shimbun, Morning Edition, Gunma(July 1997, 11)  -View on Kikuzo II Visual
    15. ^ "Craft Beer Association”. The Craft Beer Association. April 2017, 2Browse.
    16. ^ a b "What is craft beer?”. National Craft Beer Brewers Association. April 2017, 2Browse.
    17. ^ Mika Omura; Mitsuko Nagasawa. “Craft beer An evolution of local beer that competes for individuality”. Asahi Shimbun / morning edition: p. 18. "Ryoji Oda, chairman of the Japan Craft Beer Association (Ashiya City, Hyogo Prefecture), says," A new maker has appeared in Japan since around 2004. "The craft beer maker that survived the boom and continued to make it has also been activated. "  -View on Kikuzo II Visual
    18. ^ a b Shingo Takano (July 2015, 7). “(Be report) Foaming Craft Beer”. Asahi Shimbun, morning edition, weekend be: p. 4. "Craft beer, which is particular about manufacturing methods and raw materials, is gaining in popularity.In addition to the manufacturing companies from the time when it was called local beer, major beer companies have entered the market one after another.The momentum is that people concerned say, "2015 is the first year of craft beer." ... Craft beer companies will meet you. "There is a distance between the big guys and our products. Consumers want them to drink without cluttering."Naoyuki Ide, 10, president of Yo-Ho Brewing, which has been the top craft beer company for 47 consecutive years of sales and profit growth, said, "It is very good that the market is booming." "  -View on Kikuzo II Visual
    19. ^ The annual production capacity of Orion beer is said to be 72,000 kiloliters. :"Orion Brewery Co., Ltd.”. Job offer Okinawa. April 2017, 2Browse.
    20. ^ "Craft beer ■ Kyoto beer ■”. Kizakura Sake Brewery. April 2017, 2Browse.
    21. ^ "Kiuchi Sake Brewing Home Page”. Kiuchi Brewery. April 2017, 2Browse.
    22. ^ a b "Did you know? In Japan, all fruit beers are [Happoshu]”. Sankt Gallen (June 2011, 6). April 2017, 2Browse.
    23. ^ "Summary of revisions to the Liquor Tax Law, etc. (PDF)”. National Tax Agency / Tax Office. April 2021, 3Browse.
    24. ^ "Revision of the Special Taxation Measures Act (Exceptional tax rate for liquor tax on beer) (PDF)”. National Tax Agency / Tax Office. 2017-02-14) Browse.
    25. ^ "Renewal of directly managed restaurant that brewed the first craft beer in Tokyo Launched a project in collaboration with customers and proposed new appeal of beer and food”. Asahi Breweries (July 2015, 7). April 2017, 2Browse.
    26. ^ a b Kazuki Nakayama (October 2016, 10). “Why Kirin eats "craft beer" Will New York beer win the hearts of young people?”. Toyo Keizai online. April 2017, 2Browse.
    27. ^ "Spring Valley Brewery Tokyo”. Japan Beer Times (March 2015, 3). April 2017, 2Browse.
    28. ^ "By making beer interesting, there is a future that can be seen-Craft beer strategy-". Giraffe. April 2017, 2Browse.
    29. ^ "Capital and Business Alliance with Brooklyn Brewery (PDF)”. Kirin Holdings (October 2016, 10). April 2017, 2Browse.
    30. ^ "<Extra edition> Feel free to enjoy craft beer! -Suntory "Craft Select"”. Tokyo Beer Garden Information Center (March 2016, 3). April 2017, 2Browse.
    31. ^ "Entry into the fast-growing craft beer market through a specialized subsidiary-Launch of "Craft Label Citrus Fragrant Pale Ale"-”. Sapporo Beer (March 2015, 3). April 2017, 2Browse.
    32. ^ Acquired all equity interest in Anchor Brewing Company, Inc.Sapporo HD Press Release (August 2017, 8) Read December 3, 2017
    33. ^ Sapporo acquires US craft beer"Nihon Keizai Shimbun" morning edition August 2017, 8 (Comprehensive corporate view) December 4, 2017 Read
    34. ^ "Launched the first Ryukyu Pale Ale in the Orion Craft series.”. Orion Beer (September 2015, 9). April 2017, 2Browse.
    35. ^ "Ryukyu White Ryukyu White”. Orion beer. April 2017, 2Browse.
    36. ^ "Yona Yona Ale | Yo-Ho Brewing”(Japanese). yonayonaale.com. April 2022, 7Browse.
    37. ^ "[Yokohama Hammerhead] Seven-Eleven's beer is too fulfilling!Purchase Yokohama beer & snacks | Hama no Kuma Yokohama walk". hamakuma3.com. April 2021, 8Browse.


    • "Craft Beer Revolution: America's Small Craft Beer Business"2015July 7 Publisher:DU BOOKS Author: Steve Hindi (Brooklyn Brewery Founder) Translation: Yuko Wada ISBN 978-4-907583-54-5

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