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🍺 | Beer and snack subscriptions collaborate! "Crystal IPA & snaq. M…


Beer and snack subscriptions collaborate! "Crystal IPA & snaq. M…

If you write the contents roughly
Hasegawa: Because it's D2C (*), it's easy to get feedback because it's not only selling but also connecting with customers.

From November 2019, the "CRAFT X Project", which combines craft beer and technology, will be launched ... → Continue reading

 Japan Via Journalists Association

There are over XNUMX types of beer that can be called the most popular of all liquor. Such beer has come to be called craft beer, and it is loved by young people to elderly people, and the movement of local beer is occurring all over the world. For the time being, beer is not fun! Do you have an adventure to find your favorite beer? We publish articles to help you in your beer adventure. Enjoy our articles to get a glimpse of the beer world today.

Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.


D2C(Direct to Consumer) is a product that the manufacturer plans and manufactures in-house.EC siteA mechanism to sell directly to consumers using.Direct saleOne of the.[1]


D2C has been available since the late 2000s米 国Centered onStartup companyUnfoldsbusiness modelHas risen as.Behind this rise isSocial mediaIt has become possible to acquire customers efficiently due to the spread of3D printer,CADThe evolution of manufacturing tools, etc.Chugoku,IndiaUsing overseas manufacturers centered onSupply chainHas evolved and the manufacturing industry that can order from small lots at low cost has developed, and I want a new brandMillennialsIt can be mentioned that the taste of is becoming more prominent.

Since manufacturers connect directly with consumers without going through retail, manufacturers collect and analyze various data such as consumer purchasing status, usage status, and preferences, and develop products in a short span.PDCAIt has become possible to predict that the number of products that can be sold will be produced by turning.[2]

D2C form service example

Example of D2C service mainly in the United States[3]
  • Bonobos (Men's Clothing / 2007)
  • Warby parker(Glasses / 2010)
  • (Razor / 2012)
  • Casper(Mattress / 2013)
  • LeTote (Women's clothing)
  • ThirdLove (Women's clothing)
  • ScentBird (perfume)
  • Glossier(Cosmetics / 2010)
  • Peloton (Home Exercise Bike / 2012)
  • Quip (Electric Toothbrush / 2014)
  • (Razor / 2013)
Example of D2C service in Japan
  • knot (watch / 2014)
  • FABRIC TOKYO(Suit / 2012)
  • Factelier(Clothing / 2012)
  • BULK HOMME(Men's cosmetics / 2013)
  • feast (Women's clothing / 2015)
  • SAKE100(Sake / 2018)
  • snaq.me (confectionery / 2015)
  • minimal(Chocolate / 2014)
  • BASE FOOD (Food / 2016)




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