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📊 | Recommended book "After-corona marketing New consumption movements that open up an era of turmoil"


Photo "After Corona Marketing A New Consumption Movement that Opens the Age of Confusion" by Taiichiro Mori (published by Shoeisha / 1760 yen (tax included))

Recommended book "After-corona marketing New consumption movements that open up an era of turmoil"

 
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For example, in a period of decline when brand power declines, rather than trying to rebrand by changing packaging, we will use high-end bread and yakiniku restaurants for one person as examples, add new functions and technologies, and develop new categories. The author argues that aiming for "de-maturation" that enhances brand power by improving product value through such means is more likely to succeed.
 

"After Corona Marketing A New Consumption Movement that Opens the Age of Confusion" Taiichiro Mori = Author (published by Shoeisha / 1 ... → Continue reading

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