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📊 | What is Marui's strategy to shift to creating a place for experiential consumption without selling FinTech becomes a pillar of profits?


What is Marui's strategy to shift to creating a place for experiential consumption without selling FinTech becomes a pillar of profits?

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Holding an event also motivates such cardholders to come to the store.

Marui Group Co., Ltd. (Tokyo / President Hiroshi Aoi) has announced a five-year medium-term management plan with the fiscal year ending March 2026 as the final year. ... → Continue reading

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Motivation(Motivation / mòʊṭəvéɪʃən (US English), m`əʊṭəvéɪʃən (British English),motivation) Is the process / function of starting an action and maintaining / adjusting it toward a goal.

Motivation is the cause of behavior of animals including humans, and can be classified into factors that determine the direction of behavior and factors that determine the degree of behavior.If the animal is behaving, it is possible that some motivation is acting on the animal.In addition, the strength of the motivation may differ depending on whether the animal has a high degree of behavior.

Physiological motivation

An innate motive for sustaining life and preserving seeds.Hunger, sleep, excretion, recovery from physical damage, etc.Also called biological motivation[1].

Social motivation

Achievement motivation

Achievement motivation refers to a form of motivation to achieve a goal at a high level in an achievement situation accompanied by evaluation.John adairArgues that understanding what motivates people is essential to attracting their attention and focusing their efforts.The will that leads to action is dominated by motives, which are the psychological demands and desires within a person, whether conscious, semi-conscious or unconscious.It argues that the motive may be a mixture of other motives surrounding the main motive.[2]

Murray considers this achievement motivation in terms of achievement requirements, assuming that human beings have a desire to achieve high-level goals on their own, which regulates their behavior, and the achievement motivation is successful. He argued that it consisted of two desires, a desire and a fear of failure.Atkinson also has only two achievement requirements, a desire for success and a fear of failure.PersonalityHe argued that not only the stable aspect of the situation but also the expectations and values ​​of the fluid surroundings are important, and that the values ​​of success and failure and the expectations of success and failure also have a strong influence.

Achievement behavior also has a strong influence on how to think about the cause of the outcome of the behavior.It is common to consider the four factors of ability, effort, difficulty of problem, and contingency as the cause of the result, and those who have high achievement motives tend to think that the cause belongs to the ability and effort which are internal factors. On the other hand, people with weak achievement motives tend to think that the cause is attributed to the difficulty or chance of the problem, which is an external factor.

Intrinsic motivation

What is intrinsic motivation?好奇心It is a motivation brought about by and interest, and an action that does not depend on punishment.This is a common motivation in early childhood, especially for children because of their extremely high intellectual curiosity.For example, when a child is enthusiastic about a video game, he is enthusiastic about it not because of punishment motivation, but simply because of the intrinsic motivation that the game is fun.In addition to intellectual curiosity, in situations where you set a task yourself and try to achieve it, you have the autonomy to think voluntarily and solve the problem, and to solve it. The sense of competence brought about by can be obtained and motivated.

Behaviors that are generally based on intrinsic motivation, such asLearningCan perform extremely efficient learning and can be performed continuously.In order to foster this, it is thought that solving problems by assuming challenging and selective situations will develop intrinsic motivation.Intrinsic motives include emotional motives, curiosity motives, operational motives, and cognitive motives.[3].

Extrinsic motivation

Extrinsic motivation is the motivation brought about by duty, punishment, coercion, etc.Actions based on intrinsic motivation are for the purpose of the action itself, while actions based on extrinsic motivation are for the purpose of achieving some purpose.For example, studying to get a high score in the test, or working hard to raise the salary.Forced extrinsic motivation is the typical extrinsic motivation with the lowest spontaneity, but is more autonomous if it is consistent with one's own values ​​and life goals. it is conceivable that.Extrinsic motivation is compatible with intrinsic motivation, and highly autonomous extrinsic motivation behaves in much the same way as intrinsic motivation.


  1. ^ Tetsuro Mino, Fumihiro Oishi, "Study Guide Psychology" (Nakanishiya Publishing, 2007), p.57
  2. ^ John adairAuthor "Effective Motivation." Pan. (1996). ISBN-0 330-34476-5.
  3. ^ Tetsuro Mino, Fumihiro Oishi, "Study Guide Psychology" (Nakanishiya Publishing, 2007), p.59


  • Hiroshi Yamauchi, supervised by Satoshi Hashimoto, Hironari Okaichi, edited by Naoto Suzuki, "Introduction to Psychology" (Nakanishiya Publishing, 2006)
  • Tetsuro Mino, Fumihiro Oishi, "Study Guide Psychology" (Nakanishiya Publishing, 2007)

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