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📊 | What is Isetan Mitsukoshi's SNS utilization strategy that allows staff to connect with customers on a “one-to-one” basis with all 85 accounts?


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What is Isetan Mitsukoshi's SNS utilization strategy that allows staff to connect with customers on a "one-to-one" basis with all 85 accounts?

 
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Sumiko Ogawa, Media Management Department, Online Creation Group, MD Management Department, said, "Since the weight of personal information transmission through SNS is increasing, for example, rather than the store directly transmitting product information, the store I think it's easier to spread through the "media" of the staff. "
 

The spread of the new coronavirus has made it difficult to serve customers in stores, and distributors are accelerating the digital shift ... → Continue reading

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