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📢 | Dentsu Public Relations Inc.'s Corporate Public Relations Strategy Research Institute has announced that it will target 1 consumers, "The 6th Attractiveness Branding Style ...


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Dentsu Public Relations Inc.'s Corporate Public Relations Strategy Research Institute has announced that it will target 1 consumers, "The 6th Attractiveness Branding Style ...

 
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Last year, companies that set a vision and demonstrated leadership in the Corona Virus were highly evaluated, and the result was an increase in the total attractiveness.
 

Non-financial information is the key to the attractiveness of a company, and one in four people who find it attractive answered that they "purchase / use" products / services 4 ... → Continue reading

 Kyodo News PR Wire

Kyodo PR wire, which distributes press releases and news releases, connects information from "who wants to know" to "people who want to know."
This is a site that consumers should pay attention to, where news releases from major governments and government agencies including local governments and universities are gathered.


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Corona

CoronaWhat is (Corona)2019 From the endEpidemic of new coronavirus infection (COVID-19)Is a term that refers to disasters and crisis situations caused by[1].

Of the "corona bruise", "コ ロ ナ"Is"New coronavirus'[2],MisfortuneIs a word that means "disaster" or "disaster" or "unfortunate event"[3]Then, it is a compound word that is put after various nouns[4](Other examples: water damage, war damage, etc.). "Coronavirus disease","New Corona","COVID-19There is also a notation such as.

As the epidemic of new coronavirus infection spreads,2020 (Reiwa 2nd year) It has been widely used in newspapers and online since the middle of March.[5][Annotation 1][Annotation 2].

The word "corona bruise" is often misrepresented.A typical mistake is to mistake "worse" for "vortex" and "Corona vortex(Corona vortex) "[6].

New Word Award 2020 selected by Daijisen

Shogakukanby"New Word Award Selected by Daijisen In "2020", "Corona Sorrow" was selected as the runner-up,DaijisenA commentary by the editorial department was posted on the announcement site.

Served as a special selection committee member regarding the reasons for selectionMeiji UniversityMakirō Tanaka, a professor of the Faculty of International Japanese Studies, said, "It is a word that expresses the current situation in the world, and it has become an important word for sharing the desire to overcome this, find a new lifestyle, and manage to survive. We made it the runner-up with support for that feeling. "In addition, TanakaJapanese languageFrom this point of view, it is worth noting whether "○○ 禍" will be derived as a coined word component in the future.[7].

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  1. ^ In the online transmission by the administration, etc.
  2. ^ In newspaper reports,National newspaperAppeared on all 5 papers. etc.Block paperThen, etc.Prefectural paperThen, in what is evaluated as being equivalent to block paper, Such. In general prefecture paper,etc.

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