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📊 | Alpark / Large-scale renovation of the West Wing opens the world's largest MUJI store


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The world's largest MUJI store opens due to a large-scale renovation of the Alpark / West Building

 
If you write the contents roughly
"ALPARK" is a community-based commercial complex (East Wing, West Wing, North Wing) that opened in 1990.
 

On January 1th, Daiwa House Industry will open a large rule in the west wing of the shopping center "ALPARK" in Nishi-ku, Hiroshima City. → Continue reading

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Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.

Complex commercial facility

Complex commercial facility(Fukugoshogyoshisetsu)Shopping centerIncludingEating and drinking facilitiesAnd hallsPlaygroundSuch asFacilityIt is a general term for buildings and areas where

Overview

The purpose of combining multiple facilities is mainly to improve the ability to attract customers.A certain area or volume is required to have multiple facilities.

The facility may be built from scratch, or it may be an existing facility with another facility.Some of them are like building a lot of huge buildings, and some of them are in one building.tenantSome have spaces.The main facilities that are constructed are tenant buildings,Food and drinkFacilities, product sales facilities such as clothing,Movie theater,amusement parkSuch asEntertainmentDepending on the facility and scaleApartment,officeIs also made.As a strange thingSPAFacility (Tokyo Dome City OfLaQua) And so on.

The point is "CommercialAs you can see from the fact that there is always a commercial facility.Thereforeoffice buildingOnly facilities, orApartmentIt is not called a commercial complex by itself.EntertainmentIf you specialize inComplex entertainment facilityAlso called.Another feature of commercial complexes is that, in most cases, a unified concept and brand as a commercial complex is defined to some extent (of course, there may be no unified regulations).The form of a commercial complex is a city or regionRedevelopmentVery often used in.

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Community-based

Community-based(Chiiki Mitchaku) means that a certain group, etc., limits its activities to a specific area and focuses on that area.

Transition

Originally from a sports competition groupJ LeagueIt is a word that expresses the direction of club management that was set out by.However, the J.League itself has never strictly defined and explained this word at the beginning, and in general"Philosophy","Guidelines","Motto"However, it is not often used in the J League in recent years, and expressions such as "rooted in the region" are used.

However, this way of thinking was not easily understood even within the J League, mainly by club members, and at that time it was under the same Yomiuri group.Professional baseball-Yomiuri GiantsAs an ideal imageNationwideAimed to be a "team"Verdi KawasakiThere were even those who had a direct antipathy, such as.

However, since the collapse of the bubble economy in the early 90's, it has been an extension of corporate sports and corporate sports.Professional baseballWith a deadlockUrawa Reds,Albirex NiigataIs in the limelight due to its commercial success, the number of local cities aiming to join the J League, the relocation of professional baseball teams to local areas, and the advocacy of community-based activities.B LeagueAnd baseballIndependent League OfShikoku Island League plus,BC LeagueIt seems that it has influenced the entire Japanese sports world, such as the inauguration of, but on the other hand, it is rooted in the area, with the "region name" being added to the team name and only the commercial part in professional sports promotion being highlighted. It is hard to say that the core part of the term "establishment of a comprehensive sports club" is understood.

By the way, in recent years, it has begun to be used as the meaning of so-called "catch phrase" not only in the sports world but also in political activities and economic activities.[1].

In addition, as an activity form, from the idea that "local children are raised in the community"Local children's association,Sports boysThrough the period mainly until the elementary school age市町村,VillageIt has been done in units for many years.

reduction

Traditional Japanese sports belong to companies and schools, and only some of the athletes who belong to them mainly work to improve their competitiveness.

This is not a company or school like sports clubs seen in Europe and the United States, but a region, and clubs can do it for the region regardless of age, gender, or competition level."Comprehensive sports club"By providing a place for sports activities called "returning the profits obtained from sponsors and their own activities to the community".In the J-League, retention of the subordinate organization is one of the conditions.

Management

Traditional corporate sports activities have a strong meaning of welfare for employees and advertising to the public, and many companies are positioned as the first target to be reorganized when the economy or business condition deteriorates, so corporate performance Depending on the situation, it was easy to reach the abandoned part of the team itself.

In order not to have such operational weaknesses, we will raise funds for activities by soliciting sponsors from the club's local companies widely without relying on one company, and while trying to match local residents and local companies there, We aim to create an operating system that is not easily affected by the performance of a single company.

Especially in the J-League, there is widespread understanding that the "demotion" that has occurred since the introduction of the two-part system in 1999 can be a problem that could shake the survival of clubs that do not have a parent company or major sponsors, so let's support club management in the community. The formation of the community has come to be emphasized. As a club after the introduction of the two-part system, in urban areasFC Tokyo,Kawasaki FrontaleWas preceded byVentforet KofuManagement model spread to other regional cities with J clubs[2].

Name

In conventional corporate club activities and professional baseball, the team is, so to speak, the advertising tower of the company, and the company name is the team name. In the J-League, entering a company name is not accepted as "fans are limited", "cooperation with local governments and citizen participation are difficult", and the team name is "region name + nickname" to "root in the region". It is said that it shows its existence as a "sports club".

In addition, there is a view that the name of the area stimulates the sense of belonging of the local residents and has a positive effect on management such as attracting customers.

Major team leagues

baseball
basketball
Table tennis
volleyball
rugby
badminton
  • Tohoku Marks
  • Gifu Tricky Panders
  • AC Nagano Parceiro BC
  • Cheerful Tottori
handball
hockey
soft ball
Ice hockey
American Football
Bicycle road race
Athletics

footnote

  1. ^ [R30] Book Review "Recommendations for Super Community-based Marketing"
  2. ^ Takashi Matsuhashi, Ikuyo Kaneko, Yutaka Murabayashi, "The Power of Sports: Practice of Social Innovation that Changes the Community," Keio University Press, 2016, pp. 117-122. 

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