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📊 | What is the true aim of “a store that does not sell”? "The more advertising costs, the more customers will buy in competition." Apparel ant hell

Photo Where is the aim to increase the number of "stores that do not sell" (kitzcorner / iStock)

What is the true aim of a "store that does not sell"? "The more advertising costs, the more customers will buy in competition." Apparel ant hell

If you write the contents roughly
As a result, for example, if you narrow down by "color", "item", etc., you will get disgustingly similar products, so at this point you forget the original brand and the product has better cost performance. I will buy it.

Marui, Zara, Onward Kashiyama ... The movement of real store retailers to open stores that advocate "stores that do not sell" is remarkable ... → Continue reading

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Wikipedia related words

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COSPA CORPORATION(British: COSPA Inc.) IsTokyoShibuya WardHeadquartered inCosplayFor costumesClothesA company that produces and sells products and conducts character merchandising business.


broccoliSponsoredCosplay dance partyBy Yoshiyuki Matsunaga (currently President and CEO) who planned and produced "Cospa", 1995Founded as Costume Paradise Co., Ltd. in May. After that, in developing not only cosplay costumes but also various character content business businesses, 1998In February, the trade name was changed to the abbreviation "Cospa Co., Ltd." At this point, the etymology of COSPA was changed to "Content Communication Partner (COntents COmmunication Service PArtner)."

For the production and sale, a formal license is obtained from the copyright holders such as publishers. In addition to handling ready-made outfits, we also accept custom-made outfits in a shape that meets the shape and needs of the orderer.

Directly managed storeShibuya,Akihabara,Nagoya,Osaka,Fukuoka,千葉,SendaiIt is in.

In recent years, in addition to cosplay costumes, we are developing and selling licensed character goods and apparel products with character motifs, as well as sponsoring various events such as cosplay events as a business of an affiliated company. , An online shopping mall for character goods "G Store",Cosplay maid cafe"CURE MAID CAFE'" (March 2001),Internet radio"Otozumi", community site "BEWE, Etc.

Brand development

The brand organization was reviewed in April 2005 and divided into 4 systems.

Character apparel and miscellaneous goods
Costumes such as cosplay costumes
Visual band artist goods, miscellaneous goods, toy products
Simple for partiesDisguiseCostume
Two-dimensional COSPA
Character goods for core users such as moe products
Eur-lex.europa.eu eur-lex.europa.eu-Garage kit-Doll・Mini costumes for dolls.
Formerly the doll brandA-ZONE"C-ZONE", a mini costume brand for dolls.
Kirara Fantasia
Kirara Fantasia Costume All 16 Kirara Lamp Match Plush Claire Cork Polka Canna Linee Sora Al Seeve Sugar Sesame Cardamom Salt Ginger Fennel Mint

Cospa Tabrier Group

A corporate group consisting of four companies including Cospa.Board MemberAre also partially duplicated.

Tablier CommunicationsLtd.
contentProduction/promotionBusiness sector. Planning/sponsoring/operating of various events, planning/production/broadcasting of Internet radio programs, advertisement production/promotion business, content copyright management business, planning and production of network solutions, etc.
Tablier marketingLtd.
Retail businessDepartment. Operates directly managed retail stores, online shopping malls and maid cafes specializing in character-related goods.
Character goods planning department.Trading cards, Planning, manufacturing and sales of various character goods.


[How to use footnotes]
  1. ^ a b The 25st term financial announcement, “Gazette” (Extra issue No. 2020) dated March 2, 8 (21nd year of Reiwa), p.

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