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👍 | Lotti Nakaoka's “flaming image” is controversial! "Can I put it on?" "Monster Claimer"

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Lotti Nakaoka's "flaming image" is controversial! "Can I put it on?" "Monster Claimer"

If you write the contents roughly
If you say that it's on fire around here, the variety shows that used to exist would be ridiculous ... >>
《If you complain to someone else's Instagram, be aware that you are a monster claimer》
"It's crap.

Soichi Nakaoka of comedian "Lotti" updated his Instagram on February 2th. 《From now on, my heart will take appropriate pictures ... → Continue reading


Maijitsu is a web media that introduces a little behind-the-scenes information about the entertainment world, hidden faces of celebrities, and crying and laughable stories on the Internet as "a little nice story" "actually a ○○ story".
It publishes about 10 articles every day, and is mainly supported by men and women in their 30s and 40s who are concerned about rumors of entertainers!

Wikipedia related words

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Entertainment shows

Entertainment shows(Variety Bangumi) isTalk-News report-document-Control-comedy-song-quiz-ゲーム-Imitation-Surprisingly-Gourmet-Location-Image-love-Trivia-magic-Spirit-Sex appeal-AudienceOf some types, such as participatory planningEntertainmentCombinedtv set-Radio programThat is.


Originally a variety show ported to broadcast media, there are two kinds of variety shows, a situation comedy with a script and a live show. The term itself is a coined word from Japan and is called Reality Show in English-speaking countries.


From the 1960s to the 1980s variety shows andComedy show OfformatSpeaking of "A TV that gives you the energy of a genius Takeshi!”, etc.Control programUntil around the 1980s, there were many signboard programs and popular programs of each station, and most of the programs that triggered the break of comedians were Tale programs.

In the 1990s,Document varietyIs called "Electric wave boyWas a hit, and after that, at each stationMecha2Cool!''UrinariAnd 'Raw cod''Astro! DASH!!''Let's go to school''Flat London Boots』And so onLocationThe number of control programs decreased at each station as the popularity of the programs changed with those of the main programs.

On the other hand, it started in 1998Dog laughing』When the series became popular, there was a time when the number of programs with a control program or a control corner temporarily increased.Especially2005IsComedy boomThere is also the influence of "Wannai R & R''Richard Hall''Splashing door''Office worker NEO''10 carat''Falling woman''Minna TV''Utaha HOT Hit 10』And each station was being broadcast program. But thenPrime timeThe number of "Haneruno Tobira", which made a foray into the market, has been drastically reduced since around 2006, and "Wannai" was discontinued in the same year, and the number of conte programs was drastically reduced again.

In the 2000s, the "Dance! pacific saury Goten!!''Downtown DXAnd 'Legal counseling service''Ame talk''Non-slip story''Talking 007"such asTalk showHas become the mainstream of comedy and variety programs, and in 2009Hinadan entertainer"ButBuzzword AwardHas been nominated for.Even now, that trend continues, and in 2016,SMAP x SMAPAfter the end ofPrime time-Prime timeThe regular broadcast of the comet show inCommercial broadcastHas virtually disappeared from.In addition, since SMAP x SMAP also had a music corner, it can be said that the traditional music variety that had continued since the dawn of television has disappeared.

Also, from the end of the 1990sLove variety showIs increasing. 『Ainori''Kisiya, The early "London Hearts''Produced by President Shinsuke''Momote Nine Tine''Nanai's matchmaking operation!''Terraced House''Love toss"Such.


For example,1960 eraUntilAudience ratingThere was a daily variety program that recorded 40-50%. However, at the same time as the times have changed, the viewership of TV programs has been declining overall year by year (see detailsTV awaySee)), the number of single-digit shows is increasing in the present time in the 2010s, and even if it gets 10%, it may even be treated as a high audience rating.

From the latter half of the 2000s to the present of the 2010s, talk programs have become the mainstream of variety programs, and the reason is that production costs can be suppressed,BPO,PTAComplaints fromsponsorThis is because there are relatively few complaints to

Only the program name has been taken over, and the content of the program has changed without any explanation, increasing since the 2000s. As an example, the “Long queue legal counseling” was initiallylawIt was a program that covered, but nowadays the talk is mainly about Hinata who is playing with entertainers and talents on topics that are completely unrelated to the law, and "London Hearts" was originallyAmateur OfloveWhat used to be a project organizer is now talking about female talent and entertainer messSurprisinglyIn addition to the main project, "Mr. Q!!] Is also completely different from the beginningQuiz showIt has been mentioned that.


This is a production method that has been added to programs in which VTR and performer comments are alternately arranged. View the VTR at the end of the VTR (mainly upper right or lower right)talentCame to take a picture of. Officially called PinP (Picture in Picture). Now it's harder to find programs without wipes.


1990 eraThe production that started to increase from the first half. 『Advance! Radio wave boyIs the origin[1] When,"Detective! Night ScoopIs the origin[2] However, in the latter, about 4 years ago when "Denpa Shonen" started broadcasting19886/18There is a record that the comment follow telop was used for the first time in the broadcast, and from an objective historical fact, it is clear that "Detective! Night Scoop" is the originator.LotteryWhen I interviewed a person who went on the road to buy, an old man said that he would "donate to a refugee" and he cried and was hard to hear.Prime timeBecause the program was organized on a low budget despite the broadcast ofLocationThe pattern of a commercial video camera (For consumer), the sound could not be picked up well, so it is said that the telop was actively used as a measure of bitterness.[3].

"Spicy spice" ("Asahi ShimbunIn the (serialization), until a while ago the telop was "I'm annoying, so let's stop", but the TV industry was in it, but if you make it small or erase it, the viewership will drop immediately, so an extra telop will be displayed. It is said that Regarding this current situation, "The variety program "Push-in telop" has already done at the time of recording, something that would not be interesting unless someone put in a poke. This is very annoying I'm stupid."

In the 2000s, telops were heavily used in variety programs of each station, and there were times when telops were issued to almost all the remarks of the performers, but in the 2010s, the use of telops has decreased from the one-time period. Of the castending,Blur-TsukkomiOften issued at the time of.

Incidentally,Japan South Korea,TaiwanSuch asEast AsiaIn the variety program of, the telop is frequently displayed, but in Korea, the comment follow telop is frequently used.

Sound effect

This is1980 eraThe method that appeared in the latter half of the 1990s. Nowadays, it often appears with telop.

Taiwan,Chugoku,Hong KongAs likeGreater ChinaIn the variety showSound effectOften flows. This is not edited and added after shooting,Keyboard masterA person specializing in sound effects called (Music Old Master in China)ElectoneUsing, I put music and add sound effects to suit the atmosphere of the scene.

As in Japan and South Korea, it is not uncommon for sound effects to sound together with a telop.


1970 eraThe method that started from. at first"8 o'clock! Everyone gatheredThe mainstream was the live performances often seen in "We HyokinFusion,Western musicExisting songs such asmovies,Drama,Anime OfSoundtrack albumIt has become common to add music, etc. that was recorded in to afterwards. [When?]In BGM is often used in the theme, there are not a few examples of BGM used in the past revived.

Measures to change channels in CM

21st centurySince enteringCommercial broadcastThe method that became popular in. You can intentionally cut the scene where the performer intentionally talks about the main points of the topic such as quizzes and answers to questionsProfanity,モ ザ イ クOr switch to CM after making the viewer's interest. As a result, the risk of being switched to another channel during the commercial is reduced, and the program can be continuously watched, and the sponsor can also properly watch the commercial. On the other hand, the telop before the CM and the content after the CM are often completely different, and on the contrary, there are often complaints.

Audience production

2000 eraWhen I entered, there were many clapping hands when I laughed, and I began to give curiosity to the program as well as the audience rating. OriginallyEuropeDirected from Japan, it has been in Japan since the late 1980s, but at that time it was limited to very few programs. But,2000Regular broadcasting started on "Suddenly! The Golden Legend], And since this production was gradually adopted, it has also been used for rough tracks.The characteristic of this production is that the number of young people (mainly women) clapping their hands has increased because there is a limit to how much they can endure laughter.When closing it, it is closed with a laugh or laugh, but it is not completely unified depending on the broadcasting station and program.  

Japanese variety show

Criticism of variety programs

Nikkei Business20061/30In the issue,Ohashi Kyosen"There are only kinds of things in Japan that I don't understand, called "variety". There are only situation comedies that have a proper script in foreign countries, and only live performances." Criticism."

yuanNHK OfproducerIsKoji Tachimoto"Who made the TV boring?" (PHP InstitutePublish), "The cause of the boring TV programs is mostly in the producer. , "Purchasing programs that are sold overseas from the international market for TV programs, using leading producers, and spending a lot of money to make programs. In comparison, in Japan, a third-class producer who joined the company at Kone is making a program with an idea. Most of them are highly paid with annual income of more than 1,000 million. In addition, even though comedians and talents have been paid millions to tens of millions of pay per appearance, most of the prizes for quizzes and varieties are cheap and cheap. And the entertainers are delighted with the cheap habits and meals due to the habit of getting a lot of money, and they are playing the same level of life as ordinary viewers. I am completely foolish about the viewer. It is rounded down.

Kenichiro MogiWrote in a blog, "Japanese animation has been amazing recently, and Japanese terrestrial television (especially commercial TV shows) is miserable. I'm wondering why such quality can be different." "Commercial TV shows One of the reasons why I failed was because of the comedy culture that is familiar and loosely swept. One way is to have a loose laugh without social criticism, but when it comes to monoculture "The other thing that I can't really understand in recent Japanese TV programs is the "dirt" of screens and sounds. I don't really understand why they use so many subtitles and subtitles to "dirt" the screen, and emphasize the dull hands and laughter of entertainers. Is criticized[4].

2009 year 11 month,Broadcast Ethics and Program Improvement OrganizationIs "Opinions about recent TV and variety programs"announced[5].. ``We appreciate the fact that variety shows have helped free people from taboos and create a more free and airy society, but on the other hand, variety shows the characteristic of free and innovative expression. Is there a way to encourage the producer to do more?"[6] After thinking about it, I made a funny proposal with various opinions. In particular"Lower news item"Bullying and discrimination," "inner talk and stupidity among friends," "things in the hands of production are bald," "treating the basics of living poorly" are analyzed by viewers as dislikes.[7]"Variety builds a communication space between television, viewers, and the world."[8] He asked, “The committee wants the variety program producers to take a close look at the reality of each viewer. I hope they will create a new variety from that.”[8] And In addition, it is estimated that more than 30 "caution", "severe cautions" and "warnings" have been conducted by the administrative authorities during the last quarter century, but 20 of them, of which nearly 7% are actually a wide variety. It was against the program.''[9] Are you aware of "the reality that variety programs frequently open up to the interference of public authority"?[9] I asked. He also pointed out the deficiencies in the "Broadcasting Standards" of the Japan Federation of Commercial Broadcasters[10]In line with broadcasting ethics, "it may be appropriate to create effective guidelines for variety programs in addition to broadcasting standards for broadcast programs in general, if possible."[11] And

On the contraryJapan Private Broadcasting FederationMarch 2010,Variety improvement committeeEvent was held. The producers who gathered commented that the BPO opinion was annoying (50 out of 22), the audience was unstudied (37), and unreasonable on-site intervention.[12].. For example, for the risk of punishment games, "In short, there is context in the entire program. I think that the risk is not so big if only the viewers who watch it properly", and the recent programs are less interesting than before. I argued that "I think the quality of each program is definitely higher than before due to editing techniques and directing methods" and "atrophy that has considered the limits of television too much". In response to the BPO's opinion, it was uncomfortable and said, "A program that is not interesting ends up with a poor audience rating."[13].. The Japan Federation of Commercial Broadcasters announced in October 2010Commercial Broadcasting Agency's efforts in response to "Opinions on recent TV and variety programs"As for "Creation of effective guidelines for variety programs," which was recommended in the written opinion, it was judged that commercial broadcasting could lead to narrowing the expression range of each member company. I decided not to do it."[14] I answered. AlsoFuji Television Network, IncAnnounced "Our Fuji Television Variety Declaration" on Saturday, March 2010, 3 at 27: 10-40: 11, "Everyone is bad.Kinichi HagimotoThe program "is" was broadcast locally in Kanto.[14].

Audience rating

30 years of variety shows [1 cool audience rating ranking]

* Regular programs broadcast from 1990 to 2020-Average audience rating for one course (1 months)-

Variety Show ・ Audience Rating Ranking from 1990 to 2020
RankingProgram nameAudience rating (%)Average audience rating
Best record cool
1Magical brain power!!28.181996 year 1 month-3 monthNippon TV
2SMAP x SMAP27.232001 year 1 month-3 monthFuji Television Network, Inc
3Do not proceed!26.551998 year 7 month-9 monthNippon TV
4Ito Family Dining Table26.182000 year 1 month-3 monthNippon TV
5Post! Tokuhou Kingdom25.691995 year 1 month-3 monthNippon TV
6Let's live with a tunnel of raw!24.591994 year 1 month-3 monthNippon TV
7Trivia Fountain-Wonderful Waste Knowledge-24.532003 year 7 month-9 monthFuji Television Network, Inc
8Hiroshi Sekiguchi's Tokyo Friend Park II24.121996 year 1 month-3 monthTBS TV
9Breaking! Song Daiji Ten23.852000 year 1 month-3 monthNippon TV
10Heisei Board of Education23.831993 year 1 month-3 monthFuji Television Network, Inc
11Two people who love23.681999 year 10 month-12 monthFuji Television Network, Inc
12Thanks to everyone in Tunnels22.751993 year 1 month-3 monthFuji Television Network, Inc
13pacific saury's SUPER Karakuri TV22.681998 year 1 month-3 monthTBS TV
14Quiz world is SHOW by show bye!!22.651992 year 1 month-3 monthNippon TV
15Call! A rosy rare student !!22.461997 year 1 month-3 monthNippon TV
16Dance! pacific saury Goten!!21.792003 year 1 month-3 monthNippon TV
17Ken Shimura is okay.21.761990 year 1 month-3 monthFuji Television Network, Inc
18The whole world is visible! TV special investigation department21.752000 year 1 month-3 monthNippon TV
19Quiz! What a year difference21.501992 year 1 month-3 monthFuji Television Network, Inc
20Nep League21.422009 year 10 month-12 monthFuji Television Network, Inc
21Kato-chan Ken-chan Gokigen TV21.281990 year 1 month-3 monthTBS TV
22THE night also21.241996 year 1 month-3 monthNippon TV
23Lol20.912009 year 10 month-12 monthNippon TV
24Legal counseling service20.662008 year 4 month-6 monthNippon TV
25Utchan Nanchan's Urinari!!20.651999 year 1 month-3 monthNippon TV
26Itte Q to the end of the world!20.482015 year 1 month-3 monthNippon TV
27Extraordinary research 200X20.321999 year 1 month-3 monthNippon TV
28Potsun and a house20.232020 year 4 month-6 monthTV Asahi
29The! Astro Boy! DASH!!20.092001 year 10 month-12 monthNippon TV
30Gachinko!21.012001 year 1 month-3 monthTBS TV


[How to use footnotes]

注 釈


  1. ^ Hiroyuki"Why I abandoned 2ch" at the end of the bookToshio TsuchiyaFrom the conversation with
  2. ^ Osamu MatsumotoWritten "Detective! Night Scoop Aho Gene" P139
  3. ^ "What's going on in the TV scene!? "Telops"" (Producer, TV producer Suguru) Nikkan Gendai March 2010, 3 (Published on 3nd)
  4. ^ Japanese Anime >>> Japanese Terrestrial Television (Especially Commercial Variety) Kenichiro Mogi Official Blog
  5. ^ Broadcast Ethics Verification Committee (November 2009, 11). “Opinions about recent TV and variety programs”. Broadcast Ethics and Program Improvement Organization. 2013/1/27Browse.
  6. ^ P2
  7. ^ III Five moments when variety is “disliked”
  8. ^ a b Public space where V variety is realized
  9. ^ a b I Introduction-Is it worthless to verify variety?
  10. ^ II Thinking about variety is difficult
  11. ^ VII Conclusion-New power and charm for variety
  12. ^ "Private broadcasters discuss their true intentions Variety program BPO Opinions”. Asahi Shimbun (September 2010, 3). 2010/3/16Browse.
  13. ^ Monthly Commercial May 2010 Special Feature "Variety Now"
  14. ^ a b Commercial Broadcasting Agency's efforts in response to "Opinions on recent TV and variety programs"

Related item

外部 リンク


claim (Claim,English: claim) Refers to service complaints, improvement requests, contracts or legal claims.Foreign words..In recent JapanRestitution for DamagesUnjustified due to billing or pushingObsessiveIt may also be used to mean a request or claim.

The number of sermons, apology requests, rants, and assaults is increasing, and there are voices saying that they should be called harassment or intimidation rather than complaints.[1][2].. They areCustomer harassmentCalled.Dogeza extortionExtortionIf you reach out to the clerkAssault crimeIf you interfere with your businessPower obstructionMalicious claimers receive damages and criminal penalties as criminals[3].


The original claim would be to explain the damage suffered and demand compensation for the damage from the person responsible for the damage.For example, if you purchase a product that has a functional defect, you can contact the manufacturer that manufactures and sells the product.Defective productThe act of negotiating to have the product replaced with a normal product.Includes claims for damages between companies in the event of a breach of contract.

Complaints are often made to get consumers and customers to deal with their own disadvantages and damages.If a customer is inconvenienced due to a potential defect in the company's product or service that cannot be noticed within the company, the company will leave the customer without knowing the cause without complaint (the product or service of another company). In recent years, by actively promoting communication between the complaint department and the department in charge from consumers within the company, a system to deal with the improvement of products and services at an early stage has been established. An increasing number of companies are actively introducing it.

In this way, complaints may improve products and services, but on the other hand, people who make over-the-top complaints are attracting attention, so it should be a request from the customer side. Even if the complaint is made, it may be perceived as a malicious request by the company or the employee of the company.

Complaints and troubles

Claims are often on products and servicesDefective productSuch as defects or shortages, or "noise" associated with corporate activitiesPollutionSociety (and its constituents)IndividualIt can be caused by trouble between the side of) and the side of the company.The brute force that the company did to the customerSalesConfusion and distrust caused by the method can also cause complaints.As a forcible sales method,Bad business lawIs regarded as a problemIntimidation,scamThere are clearly illegal things such as.In such cases, it is often determined that the claimant has a fault.

There is also a type of claim that is difficult to find on both the claimant and the claimant, although it is clear.This kind of claim is

  • Hype
  • Complex contract details and fee structure
  • Lack of explanation about things that make you uneasy
  • Insufficient explanation of important contractual matters
  • Timing of reporting inconvenience
  • Unexpected things happen at the time of contract (implicit expectations)
  • Confusing term
  • Unique company such as security guarantee, transaction structure
  • Attitude toward customers

It is a problem that involves both the ambiguity of the contract and the problem of the mental image.[4].

In addition, although there are a wide variety of cases, discussions tend to be parallel, including "non-location" and "non-presence".Furthermore, there is also the problem that the predictability of conclusions in individual cases is low and stable law cannot always be applied.[4]..Therefore, for all contracts, it is necessary to collect a list of "what is the problem and who should be responsible".[4].

Regarding such "causes of complaints" that are not necessarily illegal, companies are required to "efforts to avoid favorable misunderstandings, good misidentifications, or similar situations" in order to avoid complaints. At the same time, consumers are also required to make purchases after clarifying the necessary specifications and requirements before purchasing, considering that "the bad parts will not be emphasized in the promotion".Most favorable misidentifications and good misidentifications will be excluded from the Fair Trade Commission if they are overdone.[5].

As an example of market complaints, recently, after intentionally making a false positive or a good false positive, and then individually "emphasizing that it is a false positive on the customer side" after the customer loses due to the false positive. Is often reported[6][7][8].

Examples of hype and false positives are mobile phones and real estate contracts[9], The form of promotion has become a hot topic these days.For exampleMobile phoneThen.Mobile communication OfTerminalThere are also aspects where it is difficult to understand the profits and losses and interests due to the complicated structure such as the sales of the telephone line and the contract form of the telephone line, which may lead to confusion and lead to a conflict between the company and the customer.[10].

Specifically, after a hype such as "All models ¥ 0 in installments for ¥ 0" in a mobile phone contract, or after the contract cannot be withdrawn or becomes extremely difficult for a real estate rental property, "Monthly rent Besides, the admission fee (admission fee every year)Renewal fee) Is necessary "Installment sale"Mobile phones are practically 0 yen and there is no penalty, but if you cancel within 2 years, it will be 7 yen.Monthly installmentIs left, and dishonest measures such as starting to explain information that is disadvantageous to customers after signing a contract are regarded as a problem.The lack of explanation about things that make you uneasy is the withdrawal of fees (credit cardEtc.), the timing, etc. are not clear, or if the withdrawal cannot be made due to insufficient balance, etc., but it is irregular, but it is not always possible. Penalties, response methods, payment methods, etc. There are many cases where consultations are written online for cases where is not clearly explained.

There are also complaints about tacit expectations or what the customer thought was a tacit understanding.[11][12]..In other words, if the customer thought that "this function / service will not be added / deleted without permission" or "there is no function / display / service that the customer thought should be" / When it's gone "[11]In addition, "it will not happen" may occur, and it may develop into a complaint when the customer feels unprepared due to a problem that the customer could not imagine.For example, when a customer says "it won't happen", for example, in a mail-order company, a list of names reminiscent of a "wish list", a "personal personal memorandum". However, in fact, under the contract, it was a function to disclose one's "wish" to the whole world in the normal setting, so personal hobbies and tastes were made public without noticing it. In the end, a storm of complaints occurred, and celebritiesPoliciesIs the case that resulted in the exposure of[12].

At the root of this is such misleading catchphrases, unexpected things that go against the name, and confusion, as well as excessive expectations from customers.An example of excessive expectation is when there is a strict meaning in the contract, but in the range of everyday language, there are various meanings.For exampleaircraftThis is the "unused shuttle round trip" in the reservation.In everyday language, unused is said to be "unused for the return trip when only the outward trip is used", but when the outward trip is used, it is treated as "used".A user who did not know this said, "When I made a reservation for the return trip (not including the open reservation), the phone was not connected, I could not cancel the return trip, and I was using the outbound trip, so it is not unused. As a result, the ticket Is just a piece of paper. "In this case, you will get the impression that you are being deceived, and the user's behavior will either stop using the aircraft again or develop into a complaint.

In addition, there are companies before trust that "safety is a matter of course" and "delivery time is never kept", and the trading company man and the materials department will procure materials from such companies in relation to the procurement of critical parts. Sometimes.At that time, record the characteristics of each vendor one by one.trading companyWe have made various efforts so that the side that hits the customer from the side does not cause any inconvenience.[13]However, it is difficult for individuals to analyze the characteristics of each trader one by one, make a comparative study, and devise ways to prevent problems in the flow of goods.Transactions with companies whose characteristics are difficult to grasp are also subject to complaints.

None of the above cases are illegal, and "consumers have contracted without fully understanding the content.[14]On the other hand, depending on the vendor, the explanation side "quality of employees", "the content to be explained is too complicated", or "intentionally induces confusion and causes a false positive." There are cases where the following tendencies are pointed out, such as "advertising strategies that make you want to[15].

  • "I can't remember or misunderstand the contents because the clerk changes soon."
  • "What you say depends on the person in charge"
  • "It takes 30 minutes to explain one plan."
  • "I can't even answer how many plans there are"

For poor vendors who continue to have this situation chronically, problems such as the customer side not understanding or remembering the explanation, and in some cases the employee side talking without understanding the question or answer. Repeating "do not say" from the act and repeating the question and answer until the customer is completely satisfied may even cause mental pain on the customer side.Furthermore, when it comes to revisiting after a while, this time the contractor will use dissipated contracts and materials that are not even sized, which causes additional confusion.

Complaint psychology

Claim phenomenon is often怒 りIs accompanied.社会 心理学Capence and Mechren cite threats to self-esteem, attribution of responsibility to others, and frustration as key cognitive factors in the development of anger.[16]..It can be said that the anger of the service recipient is caused by finding negligence or deficiency in what the provider provided, emphasizing the event, and feeling uncomfortable.[17]..In addition, depending on the provider's response to the complaint, the anger may be amplified and the complaint may be further filed.

There are also complaints aimed at obtaining profits such as money, not anger.This type of claim estimates whether the claim is feasible, confirms that the self-image of executing the claim is consistent with the existing self-image, and whether the expected profit exceeds the energy spent on the claim. Is decided after making a decision such as assessing[17].

In the early stages of the claim, the beneficiariesAnonymityIs secured, and it is thought that the psychological situation promotes aggressive complaints.[17]..Once a complaint has been expressed, it will be convinced through the above confirmation of self-consistency, so even if the anonymity of the beneficiary is lost in the process of claim processing.There is no guarantee that the complaint will be settled.

The rise of claimers

Make a complaintconsumerIs called a "claimer".In Japan, consumers who make persistent complaints or make complaints that seem to be alleged[18]Sometimes I ridicule only that as a claimer.Kramer gradually gained attention in the late 2000s.The following factors have been pointed out in the background.

Acquisition of claim means

インターネット(Always connected),Mobile phoneThe development ofConsumer rightsAs a place and means of "consumers who say things" have expanded[19].

Before the spread of always-on connections in rural areas, consumers complained to businesses at support centers set up by businesses.TelOnlyFree dialWas almost nonexistent.Therefore, they can only respond according to the model prepared by the company, and the cost (time, call charge, postage) for making a complaint is high, and the content of the complaint can be communicated to other consumers. No (even with a toll-free number, it still takes time to make a call).

But,Broadband internet connectionThe spread of consumer complaints will change the environment for consumer complaints.電子 メ ー ルCan send a large number of complaints to a company's consumer service departments and executives much more efficiently than a telephone.Video sharing site,Blog,Social networking servicesRichly communicated the content of the complaint to many consumers.In particular, unlike text, attaching videos and photos has a strong impact and has become a powerful weapon.Mobile phoneDevelopment andVoice call flat rate systemIs now able to collect information and make complaints anywhere.

Consciousness problem

Expression and suppression of emotions differ depending on cultural norms, but it is easy for superiors to refrain from asserting themselves.[20]..The complaints about complaints that have increased in Japan since the 1990s include changes in the up-and-down consciousness of service providers and beneficiaries caused by revisions to laws and systems aimed at protecting consumers, and "expressing anger at providers. It is thought that the background is the formation of a new emotional rule that says "may be".[20].

In addition, the side who complains about the Kramer problem is highlighted, and even in those cases, if it becomes serious such as developing into an incident, the content tends to be sympathetic to the company side even in the press.On the other hand, the development of services on the Internet is due to the employees of the company (part,Part-time jobIn some cases, (including the person in charge of customer service at the end) spreads discourse in the form of ridiculing eccentric customers.This tends not to be limited to the complaints issue, but in the 2000sBlog,TwitterFrom the contents and photos that were carelessly written inBurningThere are also cases where

Types of claimers

LawyerAccording to Masafumi Yokoyama et al., It is classified into the following five types.

Personality problem claimer
A claimer who thinks he is competent based on his subjective values ​​and beliefs.
Since it is not a profit and loss account, I am not interested in compensation or exchange support.Due to his personality, he never regrets even if he is wrong.
Mental problems claimer
Kramer who seems to have a mental problem.It may imply self-harm or suicide.
I want to get close to the person in charge and fill the gap in my heart, so I keep in close contact and make long-term phone calls.
Addictive malicious claimer
It is not aggression, but seeks profit and makes many complaints.
It also creates problems that have relatively small claims but do not exist.
Anti-social malicious claimer 
Claimers such as those involved in gangsters.Try to share a secret.
Claim stalker[21]
A claimer who likes the other person and makes a lot of complaints as a means of visiting.

Customer harassment

In Japan from the early 2010s[22]Against malicious claimersJapanglishThere is a movement to use the name of "customer harassment (abbreviated as Kashara)".However, the interpretation of the scope of the target malicious claims is different, and the definition is ambiguous, such as limiting it to troubles between "stores and customers" or including transactions between companies.[23][24]..The act of yelling, obstructing work, or forcibly sitting in a store can be accused of obstructing work or not leaving.

2018 year 11 month 12 dayJapan Broadcasting Corporation"Close-up modernHowever, it was taken up in the subtitle of "Dogeza in abusive language! Customer harassment becoming more serious"[25].

2019 year 6 month,International Labor OrganizationAdopted a treaty prohibiting violence and harassment, including customer harassment, at the General AssemblyJapanAgree, butRatification has been postponed.

Customer harassment may be classified into the following eight patterns.That is,

  • Long-term restraint-Customers force employees to respond to complaints for long periods of time
  • Repeat type-Repeat inquiries by phone, etc.
  • Abuse type-screaming,fool(fool), Making insulting remarks such as dying
  • Violent type-including dangerous acts of swinging chairs and sticks as well as physical contact such as kicking and hitting
  • Intimidation-Threatening-Foretelling and scaring employees of harm
  • Authoritative type-trying to pass the request with arrogance
  • Out-of-store restraint type-Calling a customer's home or a specific coffee shop to make a complaint
  • Internet slander type-Use SNS to hurt your honor or invade your privacy

Claim problem

The word was widely known in Japan1999(Heisei"11 years)Toshiba Claimer Case].In the same caseNews reportI made the general viewers who saw it recognize that it was not a "claimer = claimer" but a "claimer who did not refuse unreasonable demands".The recognition that "claimer = unreasonable claimant" isToshibaNormally unresponsive on the sideextortionistIt is seen in the remarks made by the person in charge of the department called "Public Relations Supervision Office (consisting of police alumni)" who is mainly in charge of such matters, and it is believed that the person in charge was aware of this.

It seems that there was a problem with the way the press took up this, but part of this recordingTV broadcastHowever, it is also regarded as a problem that the viewers responded to the intimidating attitude of the Toshiba staff who felt arrogant, and blamed the company and ran into a boycotts of Japanese products.In addition, in the same case, there were reports that the response deviated from common sense was taken in response to the parties concerned, and even today, "Gone profit (if you repeat persistent requests, a little unreasonableness will pass.large companyI can't deny the feeling that I have given the world the recognition that "I can also give in."

For a while after the incident was reported, consumers' activities to "accuse companies on websites on the Internet" became conspicuous, and some of them demanded a large amount of money and discussed related parties (consumption). In some cases, the disadvantageous information on the part of the person is hidden and the shortcomings on the part of the company are listed.LibelSome site installers were sued for.

However, on the other hand, there are compromises that seemingly unjustified claims, if you listen carefully, at least on the part of the claimant as well as on the part of the company, and they have discovered and discovered It is generally considered to contain information about problems with products that have not yet surfaced.It is possible to barely raise a problem from the consumer's point of view by not treating it as a claimer (unfair claimant) and having a responsible person respond properly, but it was not visible to the company at all. Some people think that they can discover business opportunities.[26].

People often become emotional when they suffer a disadvantage.For this reason, it can be said that the rate of emotional phone calls is extremely high on the support side of the company.On the other hand, it also includes those who are truly unjustified and morbidly claiming complaints.In this case, unconditionally responding to the proposal presented by the other party creates a state in which other customers are unfairly discriminated against.Therefore, in order to make effective use of the claimant, it is necessary to listen to the complaints of the claimant and make a fair decision, and to negotiate the decision with other departments and assign a person who can promote it appropriately. is there[26].

For that reason, the department of the customer consultation desk of a company with constructive thinking pays attention to the preparation of the response manual and the selection of appropriate personnel, and also secures the right to speak within a certain company. ..

Claimer-related problem cases

There are cases in which related parties have caused an incident due to the habitualization of complaints.In addition, the problem of unjustified billing is occurring in many fields.

2003ToTokyu real estateThe person who purchased the property filed a lawsuit for not knowing that a building would be built on the adjacent land, and the plaintiff's case was actually defeated.settlementEnded by establishment[27]), The plaintiff is Tokyu Land Corporation and related companies.Tokyu communityIn addition, in the lawsuit, a case occurred in which a person who became a witness on the Tokyu Land side launched a myriad of slanderous sites against Associa Corporation, which is the new job destination, and relentlessly interfered with the business of each company.[27].

2004In March, TokyoAdachi-kuHeadquartered inpachinkoStore affiliatedbeef bowlChain store (FCThe store manager of the store) makes complaints to customers on a daily basisstressAnd an incident occurred in which the customer was stabbed to death.In the same caseBox lunchBecause "the water wasn't served" or "the lunch box was lying down" when orderingvictimHas complained over the phone more than a dozen times in a row from the previous day, and from around the end of August, he frequently called the store manager to his home and demanded an apology for other complaints.TroubleWas continuing[28][29]..I was angry with the victim who frequently complained about this troublePerpetratorBut,CutleryStabbed and killed more than a dozen places[29]..The store manager of the perpetrator at a later date殺人On suspicionArrest-ProsecutionDoneImprisonment10 years have been confirmed[30]..Currently, the company does not operate a gyudon restaurant.

From around 2009OsakaSumiyoshi WardWhen the city's improper fund management was discovered at the government office, a man who lived in the city at that time made a large number of phone calls and visited the ward office many times.Information disclosureHe made a claim and abused the staff.It is said that there were some staff members who became physically and mentally ill due to these acts.The city dealt with the man because he was interrupted.Osaka District CourtProceedings in.The Osaka District Court granted the city's complaint on June 2016, 6, ordering men to ban intimidating demands and pay damages.[31].

In 2010,MieThen, the teachers told me that the eldest son of junior high school was injured in the school.cashA man trying to intimidateThe crime of attempted extortionAsked,Tsu District Court25th, 1 year in prison, June,Probation3 years(SentenceImprisonment for 1 year and June).For reasons of judgmentjudge"It is malicious because it is a crime that does not take any trouble, such as relentlessly ringing the intercom at the teacher's home."JudgmentAccording to the report, the eldest son who attends the city was injured during the break time of club activities, and he rushed to the principal and the male teacher's house of the club activities without permission, "it cost a taxi", "MediaAnd give it all to the members of the Diet. "[32].

In 2015,BreadShops andcakeApproximately 1,200 stores nationwide, including stores, have been called about 7,000 times for false complaints such as "has hair in them" to deceive merchandise and cash.Hyogo Prefectural Police Itami CityArresting an unemployed woman living on suspicion of fraud[33].

Monster Parent

EducationIn some cases, some parents make unreasonable demands on the school.These are commonly known as "Monster ParentIs called.


[How to use footnotes]
  1. ^ [1]Malicious complaints destroy the sales floor-Customers are not gods
  2. ^ [2]Asahikawa City Hall starts investigation at all bureaus, struggling with claimers who increase apology requests if greetings are bad
  3. ^ ""Killing customers" violence and coercion of dogeza ... How to eliminate "customer harassment" (TOKYO MX)”(Japanese). Yahoo! News. 2018/12/25Browse.
  4. ^ a b c "16th National Life Council Consumer Policy Subcommittee Interim Report”. As of May 2007, 8オ リ ジ ナ ルMore archives.2010/4/24Browse.
  5. ^ "Press Release / Prize Labeling Law (Violation Case Related)". Fair Trade Commission.As of August 2009, 2オ リ ジ ナ ルMore archives.2009/4/4Browse.
  6. ^ "Survey results on advertising and consumer troubles". Tokyo.As of August 2009, 9オ リ ジ ナ ルMore archives.2009/4/4Browse.
  7. ^ "Research Report on Advertising and Consumer Trouble (PDF)". Tokyo.As of August 2011, 2オ リ ジ ナ ルMore archives.2010/4/24Browse.
  8. ^ "Let's look at the advertisement again!". Tokyo.As of August 2012, 12オ リ ジ ナ ルMore archives.2009/10/18Browse.
  9. ^ ""Decoy" property information posted on "CHINTAI NET" etc., exclusion order to Able --JFTC". My comic journal (February 2008, 6). As of February 18, 2010オ リ ジ ナ ルMore archives.2010/4/24Browse.
  10. ^ "Reasons why Softbank repeats system troubles [Column]". Nihon Keizai Shimbun (February 2006, 11). As of February 7, 2009オ リ ジ ナ ルMore archives.2009/1/10Browse.
  11. ^ a b "A series of complaints to Softbank "Free" suddenly pays 2%". J-CAST (September 2008, 8). 2009/10/18Browse.
  12. ^ a b "Amazon "Wish list for me" All released and riot". J-CAST (September 2008, 3). 2009/1/11Browse.
  13. ^ Takeo Higuchi "Note Techniques for People Who Can Illustrate Work" Toyo Keizai Inc.ISBN 9784492092217.
  14. ^ "NHK / FM "Notice before noon" -Mobile phone contract trouble". Kanagawa.As of August 2009, 2オ リ ジ ナ ルMore archives.2009/1/10Browse.
  15. ^ "I don't really understand the price plan! Complaints about SoftBank mobile phones". Live door (September 2007, 5). 2009/1/10Browse.
  16. ^ Kuppens, P .; Van Mechelen, I. (2007). Interactional appraisal models for the anger appraisals of threatened self-esteem, other-blame, and frustration. Cognition & Emotion. two:10.1080/02699930600562193. http://www.tandfonline.com/doi/abs/10.1080/02699930600562193 2017/7/23Browse.. 
  17. ^ a b c Yoshida 2012, pp. 96-102.
  18. ^ Kramer - Koto bank
  19. ^ "Counterattacks of angry consumers How do businesses respond to bitter blog and video complaints?". Nikkei Business Online (September 2008, 3). 2008/5/1Browse.
  20. ^ a b Takuya Yoshida 2012, pp. 111-112.
  21. ^ "Rapidly increasing complaint stalker Apology request Excuse me as a female clerk Why is it difficult to respond?”. Business Journal (May 2015, 2). 2015/7/9Browse.
  22. ^ Are you a god?Customer harassmentIndustrial Insurance Newspaper July 2014, 7
  23. ^ “Kashara” trends and countermeasures for restaurants.How to protect staff from malicious claimers? Foodist January 2019, 1
  24. ^ February 2018, 2 Minutes of the 21th "Study Group on Measures to Prevent Power Harassment in the Workplace"Ministry of Health, Labor and Welfare
  25. ^ Dogeza to rant!Increasing customer harassmentClose-up Gendai December 2018, 11
  26. ^ a b Shigeo Kawada "Get the President!"Treasure Island.ISBN 4-7966-3474-6.
  27. ^ a b "About the existence of heartless websites and blogs that slander and slander Associa Corporation”. Associa Corporation. 2013/2/4Browse.
  28. ^ "Stabbed in Mukojima, Tokyo: Gyudon store manager" I slammed and killed "--- arrested on suspicion of killing an office worker" Mainichi Shimbun, December 2004, 12, morning edition, page 12.
  29. ^ a b "Gyudon store manager arrested for stabbed murder in Sumida Ward, Tokyo" Bento is sideways, persistent complaints "" Yomiuri Shimbun, morning edition, December 2004, 12, page 12.
  30. ^ "Claim customer murder case, former beef bowl store manager sentenced to 2005 years in prison / Tokyo District Court", Yomiuri Shimbun, June 6, 23, evening edition, page 23.
  31. ^ "Wins the complaint against "Kramer" in Osaka City ... Approves obstruction of business Osaka District Court”. Mainichi Shimbun (December 2016, 7). 2016/7/31Browse.
  32. ^ "Son injured "Pay compensation" Father arrested on suspicion of attempted extortion to teacher Mie". Sankei News (February 2010, 6). As of February 17, 2010オ リ ジ ナ ルMore archives.2011/1/15Browse.
  33. ^ "Fake Claim Phone: "Hair on Bread" arrested XNUMX-year-old woman on suspicion of fraud". Mainichi Newspapers (February 2015, 9). As of February 26, 2015オ リ ジ ナ ルMore archives.2015/9/27Browse.


  • Masafumi Yokoyama "Professional Lawyer's Kramer Correspondence Technique" PHP Institute.ISBN 978-4-569-69926-4.
  • Takuya Yoshida "Why is a claimer born?" "Social psychology of interpersonal relationships" Toshikazu Yoshida,Go Hashimoto, Kazumi Ogawa, Nakanishiya Publishing, 2012.ISBN 9784779506932.

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