Google promises not to replace personalized ad…
Google has promised not to replace third party cookies. The tech giant is set to ax its current method of tracking users for adverts, and now the company has confirmed there are no plans to work on an alternative. In a blog post, the company said : “Today, we're making explicit that once third-party cookies are phased out, we will not build [alternative] identifiers to track individuals as they browse across the web, nor will we use them in our products.” The firm noted other providers could still end up offering “a level of user identity for ad tracking across the web that we will not”. Howev… → Continue reading
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