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👍 | Study flags gender bias in Facebook's ads tools


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Study flags gender bias in Facebook's ads tools

 
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By Paresh Dave (Reuters) – Facebook users may not be learning about jobs for which they are qualified because the company's tools can disproportionately direct ads to a particular gender “beyond what can be legally justified,” university researchers said in a study published on Friday According to the study, in one of three examples that generated similar results, Facebook targeted an Instacart delivery job ad to a female-heavy audience and a Domino's Pizza delivery job ad to a male-heavy viewership. Instacart has mostly female drivers, and Domino's mostly men, the study by University of Sout… → Continue reading

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