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📱 | Google pushes back plan to end third-party cook…


Photo No more third-party cookies in Chrome tracking us across the web – No more third-party cookies in Chrome tracking us across the web for advertizers? Sounds great! Not quite, say competition experts, who say this ostensibly privacy-oriented move could only strengthen the giant's advertising position. – Andrea Warnecke / dpa

Google pushes back plan to end third-party cook…

Apple's Safari and Mozilla's Firefox have already taken a stand against third-party cookies, those tiny browser files that allow data traders and advertising companies to create a profile of our browsing habits and preferences. But when Google announced it would phase them out in its Chrome browser, competition concerns arose. Although potentially increasing user privacy, it was feared the measure would only strengthen Google's advertising position with the world's most popular browser. Following criticism from the publishing industry, among others, Google is now postponing its plan to make it… → Continue reading

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