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👍 | Facebook set to invest $ 1B in content creators…


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Facebook set to invest $ 1B in content creators…

Facebook and their image-sharing Instagram are set for a massive spending spree going into 2022, with Reuters reporting the firm is set to spend $ 1B in the next 17 months to rival the growing success of TikTik. The Chinese video-sharing app crossed the 3B download mark recently, despite multiple negative PR hits in the past 24 months. The scheme will see creators offered bonuses for hitting milestones on either of the Facebook-owned apps, as well as funding for content to be created specifically for the platforms, and comes amid a growing fervor from media platforms to tie down content creator… → Continue reading

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