Portal field news

Portal field news

in ,

⛺ | [Celia] New rush! "Tent frame emergency repair parts" is just in case of camping ◎


[Celia] New rush! "Tent frame emergency repair parts" is just in case of camping ◎

If you write the contents roughly
It's a gear that you don't often see in 100-yen shops, so if you see it in Ceria, it's recommended to buy it.

This time, camper sora_to_soto (bon) will give Celia's "tent frame emergency repair parts" ... → Continue reading


I recommend is a recommendation site that shares everyone's "good to buy!" (Joint operation with All About and NTT Docomo). Influential people who are active in SNS, including all-about guides, talk about episodes and feelings about things and services that they recommend as "ideosists." We are looking for "ideosists"!

Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.

100 Yen shop

100 Yen shop(Hyakuen shop)ProductsIn principle, 1 point 100Japanese yenOf uniform sales formretail store. alias"100 yen uniform"And omitting it"100 average"One hundred percentIt is also called "Hyakkin".


For sale items,Processed Foods,Makeup accessories,TablewareAnd cooking utensils,Dry cellSuch asDaily necessities,文 房 具And most of the time, a large number of stores (Chain store) Is held.

Great creation industry(Daiso)Ceria-Cando-WattsThe four major (Meets/Silk) companies have a total of about 4 stores and sales of about 5500 billion yen (FY5500).[1].

The 100-yen shop also has a high shareholding of the founder, and there is no place where a distribution company is a major shareholder. Has supported the growth of the shop[2].

Easy and cheap one with a sharp price setting of 100 yencoinThe image has made it popular. In factconsumption taxMany stores sell food for 108 yen including tax and 110 yen for others (at the standard tax rate).In addition, there are stores that sell prices of 99 yen or less, such as 100 yen, and stores that sell products such as 100 yen, 200 yen, and 300 yen, which are basically 500 yen.


The idea of ​​“selling a product at a uniform price” has long been used in Japan.Kyoho7 to 8 years (1722/~1723/) FromEdoWas popular in 'XNUMXCulture"View" (Jubunbun, Jubunbunya)[3][4][5],culture6 to 7 years (1809/~1810/) "Eighty-eight Bunmiyo" that was popular in Edo from around that time (Eighty-eight Bunten, Thirty-eight Bunya)[4][5], A uniform priced food that was popular in Edo at the same timeA stall"Shibunya"[5][6], Matsuya kimono store (current:Matsuya)But1908/The "Uniform Law Big Sale" that was held in (Meiji 41)1910/There is an example of "one yen uniform" in (Meiji 43)[7].

Prehistory-Tosen store

As an example of the pre-war period, when the business format was close to the current 100-yen shop,TakashimayaExpanded nationwideTosen store(Tensen store[7]) ”.It is said that it was based on the "10 cent store" in the United States.[7].

1926/Starting with the establishment of the "Everything Ten Sen uniform sales floor" in the Nagahori store in Osaka (15th year of Taisho),1930/In (Showa 5), ​​the "Takashimaya Jusen Store" was opened at the Namba Nankai store.[8].. afterwards1932/It was said that it opened 7 independent stores around Osaka, Kyoto, Nagoya, and Tokyo (Showa 50) and gained great popularity.[8].

"Jensen Store" deals with "almost everything necessary for daily family life"[8]. When procuring products, we cultivated suppliers specialized in uniform stores, introduced direct transactions with producers, provided guidance and assistance to producers, and actively involved in product development for uniform stores and standardization of products. Said that[8].

The success of "Takashimaya Jusen Store" seems to have influenced the price destruction of other industries, and the writer'sSakunosuke OdaIn the novel "Society", "The word Tensen (ten sen) became popular,Ten(TenQian sushi,Ten(TenQian lunch, XNUMX Qian market, XNUMX Qian gambling, XNUMX Qian manzai,Activity hutThe discount time is ten sen,News buildingIf you can buy it for XNUMX sen, eat it for XNUMX sen, and see it for XNUMX sen, both the cat and the scoop jumped. "[9].Consumer price indexIn the case of 1935, 10 sen is equivalent to about 2011 yen in 180 (assuming 1935 is 1, it is estimated to be around 2011 in 1,800.[10]).

Later, "Takashimaya Jusen Store" was opened in 1932 (Showa 7) as "Takashimaya Jusen XNUMX Sen Store".1937/In (Showa 12), the name was changed to "Takashimaya XNUMX sen XNUMX sen XNUMX sen store".

When regulations were tightened due to the enforcement in 1937 (Showa 12), Takashimaya separated the uniform store business from the head office and established "Marutaka Uniform Store Co., Ltd."[8].1941/(Showa 16) built more than 100 chains nationwide, but after thatPacific WarAs a result, the management base was deprived of the company, and it was virtually closed. In addition, some of the remaining stores1952/In (Showa 27), it relaunched as the store division of "Marutaka Co., Ltd." (later "Takashimaya Store").2003/In (15)IzumiyaWas acquired by the company and changed its trade name to "Qanat"[8]However, these post-war stores are not in the so-called 100-yen store format.

1960s event sales

A uniform low-priced sales method as seen in 100-yen shops isthe 1960sIt was done from, but at that time it wasSupermarket,Department storeThe event was limited to about one week. This sales format is called "event sales", and the companies that do this are called "event companies", and the event companies regularly patrol each store for event sales.[11]. Most of the products sold at event sales are standard products that can be stably supplied centering on the products of manufacturers called "100 maker" and thisQuality flowIt consists of financial products and products called “disposable products” that the vendors sold for urgent cash conversion for some reason. Furthermore, in order to deal with troubles after sales, they opened trading accounts in supermarkets, etc., and moved to various places to sell while dealing with complaints through the store where the event was sold.

1980s-The emergence of fixed stores

Traditional event sales were often well received,1985/3Aichi Matsubayashi, the founder of Life Co., Ltd.Kasugai CityIn Japan, the 100 yen uniform store with the first fixed store was opened and it was named "100 yen shop" and started selling.

After that, the largest of the current 100 yen shop chainsGreat creation industry("Daiso") of the founderHirono YanoWins the credibility of supermarkets and department stores that request event sales by focusing on improving the quality of products (including some that are unprofitable)1991/Opened the first permanent store in.

After this, "Cando""Ceria""WattsLater,Initial public offeringAs a result of expanding the store network with the entry of other companies in the same industry,ManufacturerTo be recognized byBubble burstAfterrecessiondeflationTogether with this, the number of stores has increased rapidly, and it has become known as the “growth industry during the recession period”.[11].

In addition, the 2000sFrom the 100 yen shop type centering on foodFresh convenience storeA business format called1996/ToMultiplication tableBut"SHOP99"(CurrentlyLawson Store 100Has been opened).

as a result2010/By the so-called "GrasshopperWe rarely purchase and sell financial products and disposal products that were the mainstream in the era at a low price.Private brandBy entrusting a large amount of production in the form of ), it has become possible to reduce the purchase price and secure the quality at the same time. For example, at Daiso, we are trying to reduce costs by performing batch manufacturing in units of millions. However, although the manufacturing cost is reducedstockThe cost is enormous.

Improvement of stable supply

Manufacturing is often outsourced to manufacturers outside Japan, in order to keep prices down.ShipOften depends on cheap transportation usingconvenience storeMost major retail chains have introducedPOSIt is difficult to follow and respond to real-time product trends using systems. as a result,MediaEven if introduced, etc., the supply amount cannot be suddenly increased, and the product is often out of stock. The problem of unstable supply, which can be said to be these weak points, has gradually begun to permeate into the purchasing group, and it becomes an uncertain factor such as a shortage of goods at the next store visit, and together with the price, it also results in motivating purchase. Although it was possible to make POS because the JAN code was once printed on the original product, once we did not introduce product management for each individual product using the POS system. Since around 2005, major chain stores haveJAN codeThe POS system that reads out the payment and pays the price has started to be introduced, and the product production and supply system is being improved.

Sales method

Basically, the products in the store are sold for 1 yen per item (there is also a tax-excluded price).Depending on the store, it may be 100 yen or 99 yen.Small drinksCandySome low-priced items are sold for 100 yen (2 pieces for 100 yen, 3 pieces for 100 yen, etc.). Due to the low price of 100 yenImpulse buyingThe sales floor is elaborately designed to invite people.

There is an image that everything is cheap because it sells for 100 yen evenly, but in reality it is a supermarket orDrug store-Home centerThere are also products that are sold for less than 100 yen.the 2000s OfDaieiThen, there was a store with a permanent "88 yen uniform corner" for miscellaneous goods under the name "Living 88".[12].

It is said that the adoption of a uniform price is to make it easier to calculate, but recently it has been increasing the product lineup.Gross profitFor the purpose of thickening, there are high-priced items centering on clothing, such as 200 yen and 300 yen, and in some cases 500 yen and 800 yen. Although it is now abolished, Daiso's "tripod whiteboard" was 6,800 yen (excluding tax. Price at the time of launch in 2007 was 5 yen at 7,140% consumption tax).

2004/4/1Thanconsumption taxConcerned about the necessity of changing the signboard to "100 yen shop" (taking into account the consumption tax rate of 100% at that time) to "5 yen shop" when selling 105 yen uniformly by tax due to the obligation to display the total amount Happened in part, but legally it is not necessary to change the store name.

Main 100 yen shops

4 major companies

  • Daiso - head office:HiroshimaHigashihiroshima City.. It is said to be a 100-yen shop, but now it sells products over 200 yen.
    • Daiso & Aoyama 100YEN PLAZA(Seigo-With Great Creation IndustryAoyama TradingJoint venture)
    • Daiso & Speed-speedI shared a cash register at a joint store with.
    • 100 Yen Shop Orange --Chubu Shokai (Headquarters:ShizuokaShizuoka City) Operation.2015/10/27Became a wholly owned subsidiary of Taizo Sangyo. Some stores have been converted to Daiso, but will continue to operate under the same name for the time being[13].
  • Ceria -Headquarters: Gifu PrefectureOgaki.. (JASDAQ / 2782) The old trade name is "Sanyo Agency".
  • Cando - head office:TokyoShinjuku.. (TSE 1)SaitamaToda-shiFounded in, head office in TokyoItabashi→ Moved to Shinjuku Ward.
    • Le Puryu (formerly 100 Yen Shop Crystal)-Once upon a timeCrystal groupI was under my umbrella,2007/Sold in the spring and joined the Can Do series.
  • Watts - head office:OsakaOsaka (TSE 1)
    • There are three store types: Meets, Silk, and Watts. Silk onceAusleyIt was operated by2008/In the fall, it was absorbed into Watts, the operating company of Meets. "Wats" is a new store format that started in 2015, with plans to convert "Meets" and "Silk" into all stores "Wats".
    • Value 100 (with WattsDaikoku TensanJoint venture)

Local chain, etc.

Fresh convenience store business

These stores took the form of 100-yen shopsconvenience storeTo singFresh convenience storeIt is characterized by its lineup of products, centered on foodstuffs.

Other business types

There are also stores such as 100 yen, 300 yen, 390 yen, and 500 yen uniform shops inspired by the 1000 yen shop. The number of stores is smaller than 100-yen shops, but the number is increasing mainly for products for young women.

300 Yen shop

390 Yen shop

1000 Yen shop

Other currencies


Many of the miscellaneous goods at 100-yen shops in JapanChugokuIt is manufactured and imported in Japan, but the number of stores selling at a uniform price is increasing in China. 100 yenyuanIt would be about 7 yuan when converted to, but it is not necessarily unified in China, where "XNUMX yuan store," "XNUMX yuan store," "XNUMX yuan store," "XNUMX yuan store," etc. are seen. There is also a corner for products that differ from the prices shown in the store name. This is because there are many privately-owned stores rather than commercialized routes like Japan. The product lineup is disparate, but most of them deal with daily necessities, and there is almost no food or clothing. In addition, in Japanconsumption taxThe value-added tax equivalent to is all sold as an internal tax.

また South KoreaIs 1000ウ ォ ンThere is a shop.


AmericaNow, just like a 100-yen shop in Japan, you can buy a haberdashery item for $1 (as its name suggests, a one-coin store for $1 or 99CentThere is also a St. store)DollarStore" (Dollar store) There is a retail format.

DaisoThe US store has a base product price of $1.50 (about 2018 yen as of August 8).


United KingdomIs 1lbStore" and "99Pence storeThere is. Also,DenmarkBased inFlying Tiger CopenhagenSostorene Graine,SwedenThere is a Raga House and the like.


  1. ^ Kazuki Nagoya and Satoko Inoue (2013-03-05). “Attack 100 Yen Shop (below)”. Nihon Keizai Shimbun (Nikkei Inc.): 11 pages.
  2. ^ "A milestone of growth with the acquisition of Aeon's Can Do, a colored 100-yen shop”(May 2021, 10). 2021/10/28Browse.
  3. ^ About Jukyumonya -Kotobank
  4. ^ a b Katsumi Nakae"Unexpected Business Circumstances in Edo, from Recycling to Fast Food"
  5. ^ a b c "Jubunbun" and "Shibunya" Material notes, Hiroshi Otomo Blog "Mystery of Performing Arts, Mystery of People", March 2012, 3.
  6. ^ 5 A XNUMX-yen shop of groceries born of the temperament of Edokko "Shibunya"-[Author] ISMPublishingLab. -Inugami Bookstore
  7. ^ a b c 80 years ago, there was "100"! Trendy child of the times・10 sen store, Word Magazine (Asahi Shimbun Digital), September 2012, 9.
  8. ^ a b c d e f "Limits to the initial development of chain stores in prewar Japan" Takashi Hirano / Mita Shogaku Kenkyu, Vol. 50, No. 6 [1]
  9. ^ "Society": New character New Kana - Aozora Bunko
  10. ^ Prewar standard 5 major expense index (Tokyo XNUMX wards) Statistics Bureau
  11. ^ a b "100-yen shop encyclopedia Let's find out the secret of cheapness that understands the mechanism of production and distribution" PHP Institute, 2005.ISBN 4-569-68558-7. 
  12. ^ --Providing valuable daily necessities at a uniform price of XNUMX yen--About the release of Daiei's product "Lifestyle XNUMX", Daiei, September 2000, 9.
  13. ^ Shizuoka's 100-yen shop, Daiso subsidiary, weak yen, severe earnings Nihon Keizai Shimbun
  14. ^ Latex Pal Co., Ltd.
  15. ^ "The operating company of the general store "Mikazuki Momoko" with a uniform price of 300 yen, affected by the new Corona, went bankrupt (Teikoku Databank)”(Japanese). Yahoo! News.As of August 2021, 2original[Broken link]More archives.2021/2/9Browse.
  16. ^ Shoichi Co., Ltd.. ""Mikazuki Momoko" Notice Regarding Business Transfer To Become a More Sustainable Company". PR TIMES. 2021/2/9Browse.
  17. ^ illusie300
  18. ^ Monocomsa Five fox
  19. ^ 1000 Yen Shop "Senkin World" Operation Senkin World Co., Ltd. Business suspension, self-bankruptcy filing Debt 21 million yen Teikoku Databank, August 2009, 8

Related item

外部 リンク




Back to Top