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🎁 | "Make your home more enjoyable" Sapporo Breweries x Calbee "Gokugoku Crispy Project" campaign

4 products targeted for photo campaign

"Make your home more enjoyable" Sapporo Breweries x Calbee "Gokugoku Crispy Project" campaign

If you write the contents roughly
You can also see it from the Sapporo Breweries website, so enjoy eating and drinking the campaign products.

The "natural" daily life has changed.Because of that era, the "natural taste" has changed ... → Continue reading

 Japan Via Journalists Association

There are over XNUMX types of beer that can be called the most popular of all liquor. Such beer has come to be called craft beer, and it is loved by young people to elderly people, and the movement of local beer is occurring all over the world. For the time being, beer is not fun! Do you have an adventure to find your favorite beer? We publish articles to help you in your beer adventure. Enjoy our articles to get a glimpse of the beer world today.

Wikipedia related words

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Sapporo beer

Sapporo Holdings > Sapporo beer

Sapporo Breweries Ltd.(English: Sapporo Breweries Limited) IsJapanMajor ofbeerThe manufacturer.1876 (MeijiIn 9 years), the governmentPioneer HokkaidoSapporoToSapporo BreweryIs said to be the origin of the company name, "Cold Sapporo Beer" made there.

1949 (Showa24) January 9,Excessive Economic Force Concentration Exclusion Lawas well as the Corporate Reconstruction and Maintenance LawWas appliedDainippon BeerEstablished as "Nippon Beer Co., Ltd." based on the decision maintenance plan of the corporation1964 (39)OctoberChanged the trade name to Sapporo Breweries Ltd.Of the groupHolding companyWith the transition to the system2003 (Heisei15 years) April 7Sapporo Holdings LimitedChanged the trade name to, and transferred all of the current business to the newly established company "Sapporo Breweries Ltd." which was established on the same day.Pure holding companyMigrated to.This section is2003 (Heisei(15) The old company until June 6 and the current company after July 30 of the same year are described.

About us

1876 (Meiji9) In March,PioneeringUnder SecretaryKiyotaka KurodaUnder the command ofMurahashi Hisanari,Seibei NakagawaVolunteers includingSapporoToKaitakushi BreweryEstablished and started producing "cold beer" the following year.

1886 (Meiji 19)Okura ZaibatsuFounder ofKihachiro OkuraLeadOkura Gumi ShokaiReceived a payment from a public brewery1887 With Okura in (Meiji 20)Shibusawa ZaibatsuFounder ofEiichi Shibusawa,Asano ZaibatsuFounder ofSoichiro AsanoEstablished Sapporo Breweries Ltd., which manufactures and sells.

1906 In (Meiji 39),MitsuiIn seriesYebisu BeerManufacture and sellJapanese beer brewing,Asahi beerMerged with Osaka Beer, which manufactures and sellsDainippon BeerWill be.This time,ShizuokaEasternNagano-NiigataSapporo beer will continue to exist in the east.

1933 (Showa8 years)Nedu ZaibatsuFounder ofKaichiro NezuWith union beerMitsuya CiderManufacture and sellJapanese beer spa,1943 (Showa 18), oldSuzuki ShotenIn the system1939 The company name was changed from Teikoku Beer to the merger of Sakura Beer, which manufactures and sells Sakura Beer, and Dainippon Beer productsmarket shareWas over 7%.

1943 In (Showa 18), the beer trademark was banned and the Sapporo Breweries brand disappeared temporarily.1949 In (24),Excessive Economic Force Concentration Exclusion LawDainippon Beer based onAsahi BreweriesJapanese beerWhen split into, Nippon Beer adopted the Nippon Beer brand.

With the struggle of Nippon Beer, Sapporo beer revival is desired by drinkers,1956 First revived in Hokkaido in (Showa 31)1957 Launched Sapporo Beer nationwide from (32)1964 In (39), the trade name of the company was changed to "Sapporo Breweries Ltd."To revive the trademark of Sapporo Breweries, he is the president from one of the few brewing engineers in the beer industry.Mosuke MatsuyamaMade an effort.

The market share of beer is based on Japanese beer after the company split.1949 At 38.7percent#1 in[2]Next1952 Up to 1st place alone1953 Is the same rate for Japan, Kirin, and Asahi due to the distribution of raw materials.[2][3],1954 Is the third place in the order of Kirin and Asahi from the first place.[2],1961 After becoming 2nd place, continue to be 2nd place even after changing the trade name1970 era Ofdraft beerThe competition was also good,1989 Asahi is second and Sapporo is third[2],2008 TheSuntoryIs 3rd and Sapporo is 4th2009 Was also 4th[4]..Our company pioneeredThird beerFieldKirin BeerThe black label of beer was the only beer in the ranking of beer sales volume by brand in the first half of 2/2008.[5]..The entire Sapporo Group2006 Every timeConsolidated balance sheetIt is,Yebisu Garden PlaceThe profit of the real estate business is 37 billion yen, which is the liquor business.Ordinary profitOverwhelming 9 million yen, described laterSteel PartnersInvited the acquisition of shares in.

From historyHokkaidoThe name of the house is very high, and public transportation facilities in Hokkaido include "Authentic taste: Sapporo beer".AdsThere are many posts.There was a long time when restaurants in Hokkaido offered Sapporo beer to order "beer",HeiseiSince then, many other companies' beers have been sold in Hokkaido, and we are making efforts to secure the Hokkaido market by conducting a campaign limited to Hokkaido with the corporate image of "Hokkaido is Sapporo Beer."

When Dainippon Beer was split, it was launched as Japanese beer with eastern Japan as the main region, so sales in the Kansai and Western Japan regions such as Osaka are not high.Yoshimoto Kogyo"Okay, more black label" campaign is being held.

The stars on the Sapporo Beer label arePolarisOwned the predecessor Hokkaido Brewery, which stands for (Polaris)Hokkaido Development CommissionerThe emblem of the company, which is a tradition of the company.

The current Sapporo beer is2003 (15) Sapporo Breweries Ltd. at that time on July 7 (on the same date)Sapporo HoldingsCo., Ltd. and trade name change)Company splitWas established by.

2008 (20)OctoberAt the end, the Osaka factory (OsakaIbaraki City) Was closed and nowWest JapanProduction base is Kyushu Hita Factory (OitaHita City: At the time of opening, there was only one location ("New Kyushu Factory").

In the low-alcohol container business, which is also being developed by other companies in the same industry and alcohol handling manufacturers, the company also entered the market in 2004 and canned it.Chu-Hi-CocktailsWas manufactured and sold, but to concentrate management resources on the beer (beer, low-malt beer, third beer) business2007 Withdrew by (19) except for "Ice Sour" for business use[6]..However, it was decided that it was necessary to enhance the product lineup because young people are moving away from beer and prefer low-alcohol beverages.2010 Re-entered the low-alcohol container business in (22)[6], April 5 of the same yearFujiyaReleased "Nectar Peach Sour" jointly developed with[7].

Collaborative contract cultivation

Efforts by fieldmen with specialized skills to go directly to the production area and produce in collaboration[8][9][10]..As a result, Sapporo Breweries will be involved in the management from cultivation to processing.[8].

In September 2003, Sapporo Breweries declared that "all malt and hops will be grown under a collaborative contract by 15."[8][9][10]Achieved[8][11].

There are the following awards and awards for this initiative.

  • November 2006 Received the "18 Canadian Agricultural Food Excellence Award" from the Federal Government of Canada for increasing sales and reputation of Canadian malt.[11].
  • 2007(Heisei 19)/ 5 Australia OfSouth AustraliaReceived an award from the government for its significant contributions to the local grain industry and producers in the state[11].
  • 2008(Heisei 20)/ 2 Germany OfBaden-WürttembergReceived an award from the government for evaluating efforts for collaborative contract cultivation[11].
  • May 2008 Received the "German Federal Honor Award" from the German Federal Government for its efforts for collaborative contract cultivation.[12][11]..This was the first award for a Japanese company and a beer brewer outside Germany.[12].


  • 1876 September --Founded as a pioneer brewery.
  • 1877 --Cold "Sapporo Beer" released.
  • 1882 May 3 --Renamed to Sapporo Breweries.
  • 1884 October --Renamed to Sapporo Breweries.
  • 1886 October --Renamed to Okura Gumi Sapporo Breweries.
  • 1887 May 12 --Established Sapporo Breweries Company.
  • 1893 May 12 --Changed the company name to Sapporo Breweries Ltd.
  • 1899 --Completion of the Japanese beer brewing company factory (later Sapporo Breweries Ebisu factory).
  • 1906 May 3 --By the joint venture of Osaka Beer, Japanese Beer, and Sapporo BeerDainippon BeerLtd.Established.
  • 1909 May 6 --Launch of soft drink "Citron".
  • 1911 May 5 --Launch of soft drink "Napolin".
  • 1913 --Completion of Teikoku Beer Co., Ltd. factory (later Sapporo Beer Kyushu Factory).
  • 1914 May 3 --Launch of soft drinks "Ribbon Raspberry" and "Ribbon Tansan".
  • 1923
    • May 2 --Nippon Beer Izumi Co., Ltd. Tokyo Factory completed (later Sapporo Beer Saitama Factory).
    • May 6 --Dainippon Beer Co., Ltd. Nagoya Factory completed (later Sapporo Beer Nagoya Factory).
  • 1949
  • 1952
    • April 4-Released "Whole Sugar Ribbon Citron" and "Ribbon Tansan".
    • May 4 --Launch of "Ribbon Juice".
  • 1955 October --Launch of "Concentrated Ribbon Juice".
  • 1956 May 3 --"Sapporo Beer" is back.
  • 1961 --Completion of the Osaka factory.
  • 1964 May 1 --Changed the company name to Sapporo Breweries Ltd. and moved the head office to Ginza, Chuo-ku, Tokyo.
  • 1971
    • May 5 --Sendai Factory completed.
  • 1980 --Completion of Shizuoka factory.
  • 1987 July-"At the site of the Sapporo No. 7 FactorySapporo Beer MuseumOpened as ".
  • 1988 May 6 --Completion of Chiba factory.
  • 1989 --Completion of Hokkaido factory.
  • 1992 -"Sapporo Beer" is "Sapporo lager beerChanged the name to.
  • 1993 --"Sapporo Daiichi Factory Site"Sapporo Factory"Opened as".
  • 1994
  • 2000 October --Completion of Kyushu Hita Factory.
  • 2003
    • May 7 - Holding companyChanged the company name to Sapporo Holdings Limited.At the same time, Sapporo Breweries Ltd. was established.
  • 2006 - KikkomanAcquired the alcoholic beverage business (Triangle, White Liquor, Shikata Spring, etc.).

Main product


  • Sapporo draft beer black label
    The company's main product. It features a well-balanced taste reminiscent of "the taste of a bite of fresh draft beer."Golden star (Polaris) Is the symbol.2008th in 6 and 2009th in the first half of 5 in terms of beer sales volume by brand[5].. Since early March 2011, some malt that has a long-lasting taste has been adopted.
  • Sapporo Breweries Black Label Tohoku Hop 100%
    Limited release from October 2011, 10% Tohoku hops are used to enhance the freshness. Since 16, it has been sold only in 100 prefectures in Tohoku (Aomori prefecture, Iwate prefecture, Akita prefecture, Yamagata prefecture, Miyagi prefecture, Fukushima prefecture), and in 2009, it was sold nationwide for the purpose of supporting reconstruction after the Great East Japan Earthquake. In 6, it will be released again on October 2011th in Tohoku only.
  • Sapporo Breweries Black Label The Hokkaido
    Released only in the Hokkaido area from 2013.The raw material barley malt is "Ryofu" from Okhotsk and Furano.The hops are "Golden Star" from Furano.In addition, 100% of Hokkaido rice "Yumepirika" is used as an auxiliary ingredient.Some of the starch (potato starch) and corn powder from Hokkaido are used.Literally, we are particular about raw materials from Hokkaido.
  • Pilsner system by "heat treatment" which is rare in Japanese beer makersLagerBeer (hence the so-called ""draft beer"is not).The red star is the symbol.The origin of the red starPioneer flag(Hokushin flag).There are only medium and large bottles, and sales are centered on restaurants (substantially)For business(Handling), but depending on the store, it may be sold to individuals. In September 2008, canned products (9 ml and 30 ml) were revived and sold for a limited time for the first time in about 350 years, and since then, canned products have often been produced and sold for a limited time.
    The popular name from business shops, restaurants, and drinkers is named after the label."Akahoshi"..In recent years, the popular name has been accepted even on the official website.[14], "Akahoshi" connection to become an image character in the Kansai areaNorihiro Akahoshi(OriginalHanshin TigersPlayers and baseball critics) are appointed.
    Maki Oga, president of Sapporo Holdings, also called it "Akaboshi" in a newspaper interview. In 1970-72Mifune ToshiroAppointedCMIt is also a brand that was promoted by "Man is silently Sapporo Beer", and from "retro feeling", "(handling) is increasing mainly in stores under guard"[15].
  • Yebisu Beer
    Tokyo·EbisuOrigin (the brand became the place name as it is).Premium beerIt was the number one stock in the market until 2007, but since 2008 it has been the number two.[16].
  • Yebisu Premium Black (formerly Yebisu <Black> → Yebisu <The Black>)
    Yebisu beer brand black beer.At the beginning of the release, the sales exceeded the planned sales volume, and the sales were temporarily suspended because the production could not catch up. In 2007, it was renewed from Yebisu <Black> to <The Black>, and in May 2013, it was renewed to Yebisu Premium Black.
  • Amber Yebisu
    This is a special edition of Yebisu beer with carefully selected crystal malt added to regular Yebisu beer.The alcohol content is 5.5 degrees, which is higher than that of regular Yebisu beer, partly because it is for winter. It has been on sale only in winter since 2006 (Heisei 18). From the winter of 2007 (Heisei 19), barrels for commercial use are also sold as a year-round product only in the metropolitan area.
  • Silk Yebisu
    Part of wheat malt is used.It features fine bubbles and a smooth mouthfeel. Limited release in spring from March 2009, 3. Sold all year from February 4, 2010.
  • Yebisu Stout Creamy Top
    It features a smooth mouthfeel, mellow richness, and a soft aftertaste that have never been seen before in black beer.Definition of Japanese beer[17]InstoutAlthough it is classified asBottom fermentationClose to Schwartz.GuinnessDeveloped as an alternative product to the above, it will be released exclusively for commercial use from July 2009, 7. 3ml cans will be sold in limited quantities from September 320, 2012 (pre-sale at convenience stores from August 9).For can products, the opening of the can lid is narrow, the original can lid with dimples (dents) around it is used, and nitrogen is used as part of the gas (gas pressure is about half that of normal beer). Then, if you pour it carefully into the glass, foam convection will occur in the glass, creating creamy foam.
  • Sapporo Classic(Hokkaido limited beer)
    Launched in 1985.It was the forerunner of regional brewed beer.100% malt.
  • Sapporo Classic Furano VINTAGE
    Released in Hokkaido every fall from 2008 for a limited time.The actual product name is the year (AD) in front of "Furano-".Uses freshly picked raw hops from Furano.
  • Sapporo Winter Story
    Japan's first winter limited beer.The first release was in 1988. Until 1996, the taste was maintained at the time of launch, but after that, the taste was changed every few years, and from 2005, the raw materials were changed from rice and cornstarch to 100% malt (at the time of launch in 2012). (Auxiliary ingredients are used to reproduce the taste of).Initially, cans and bottles were sold in parallel, but from the middle term onward, only cans will be sold.
    2008-It was sold every year until the 2009 season, but it was not released in 2009, and in 2010 it was renewed using some charcoal-grilled malt and released for the first time in two years. The 2 version is the same as before 2011PilsnerIs back to. In commemoration of the 2012th anniversary of the release, the 25 version reproduces the deep richness and sharp aftertaste at the time of release in 1988, and the can is newly designed, but the color scheme based on white since 2001 ( Since 2002, it has been based on blue).
    The 2005 version isSinger-songwriter OfMasashi SadaWas in charge of designing the can.
    CM song1991 Used toMakihara NoriyukiSings "Winter is about to begin"2008 Used again.2011 Was used in stores and on the Internet, and a special version of the song was re-recorded to commemorate the 20th anniversary of the song's release.[18].
    1993 When Kirin Breweries released a similar product, "Winter Tailoring," Sapporo made a complaint and forced it to cancel the sale.However, nine years later, the position was reversed due to the "fine lager" issue.
  • Noka Shiraho
    Manufactured as the first Nasu factory manufacturing.Part of the metropolitan area and inside the Nasu factoryBeer hallOnly limited production.The style was the previous ownerGinga Kogen BeerSame as the main product ofWeizen.
  • Edelpils(Currently limited to commercial barrels)
  • Niigata Limited Bile Flavor Refreshing Nishite
    NiigataLimited release. Commercial barreling began in May 2012, and canned products were sold for a limited time in July of the same year.Niigata Prefecture is a brewer at the Kaitakushi BrewerySeibei NakagawaSince it is the birthplace of Kihachiro Okura, the founder of Sapporo Breweries, he has a deep connection.The origin of the product name is taken from the passage of the effect of cold Sapporo beer, "Flavor refreshing Nishite healthy stomach no effect ant"[19].
  • Sapporo Ginza Lion Premium
    Released on October 2010, 10% malt draft beer sold only at Sapporo Beer's beer hall "Ginza Lion"convenience storeLimited quantity sale at.In addition, since September 2013, 9, long-term aging and increased malt content have been renewed and are also sold in limited quantities at convenience stores.
  • Sapporo whole domestic
    Premium beer released in limited quantities (2014 4ml cans, 22 cases) in the Kanto area on April 350, 24% domestic ingredients are used, barley is "Aya no Hoshi" from Saitama prefecture, and hops are "Little Star" from Furano prefecture. This is the first product of the "Beer Making Project from the Field" launched in 5, and employees of various occupations and ages of the company participate in everything from product development, raw material making (breeding) to sowing and manufacturing.[20]
  • Sapporo Hundred People's Kiseki Blissful Brown Ale
    August 2014, 8 Limited quantity sale at convenience stores.A product born from the project "Hyakunin Beer Lab" sponsored by Sapporo Breweries, which develops new beer.Characterized by a fragrant and mellow taste.
  • Sapporo NIPPON PILS
    Limited quantity sale on December 2015, 12.Only domestic ingredients such as Hokkaido barley "Ryofu", Saitama barley "Aya no Hoshi", Hokkaido Furano hop "Little Star", and Tohoku hop "Shinshu Hayao" are used.[21].
  • Sapporo Kaitakushi Beer Tailoring
    Limited quantity sale at FamilyMart from February 2021, 2.Initially scheduled to be released from January 2, but a part of the product design was erroneously written (LAGAR, correctly LAG)ER) turned out. The cancellation of the sale was announced on January 1th, but the cancellation was canceled on the 8th of the same month.[22]..Adopted the traditional manufacturing method used in the "Hokkaido Brewery" which was opened as the first Japanese beer factory in 9.

Low-malt beer

  • Sapporo Goku ZERO
    Released on June 2013, 6.Achieves 19 mg of purines in addition to zero sugar.
    Initially "third beer" (liqueur (sparkling))), But the National Tax Agency pointed out that it may not correspond to the third beer, the sale was discontinued in May 2014, and it was re-released as low-malt beer from July 5, 2014.[23].. In April 2017, an internal survey concluded that it was the third beer,National tax authorities,National Tax TribunalI asked for the return, but because I was rejected, I asked for the cancellation of the disposition that I did not allow the returnTokyo District CourtToSuingdid. On February 2019, 2, there was a judgment of the Tokyo District Court (Judge Takao Furuta), and it was voluntarily paid as "not applicable" to the third beer.Liquor taxHe rejected Sapporo's claim for the return of about 115 billion yen.Judge Furuta said, "As a result of examining the manufacturing process of the product and various data collected in the process, it was judged that the product does not fall under" other effervescent types "(third beer)."[24].

Third beer (new genre)

  • Sapporo Draft One
    A new alcoholic beverage with a beer taste that uses "pea protein" extracted from peas instead of malt without using any malt or wheat.It is the industry's first product in a new genre. "Other brewed liquor(Effervescent)』Classify.
    Since the renewal in March 2010, the cost reduction realized by improving the manufacturing efficiency has realized a cheaper price than other new genres.
    Brushed up in March 2012.
  • The old name is "Sapporo Wheat and Hops". "Liqueur(Effervescent)』Classified.As the name suggests, we are focusing on wheat (malt, barley) and hops as raw materials, and are offering "Umasa that is mistaken for beer".
    From the renewal in January 2010, some German aroma hops have been used to improve the fragrance.
    In the renewal in January 2011, the foam retention was improved and the odor peculiar to the new genre was reduced.
    In the renewal on January 2012, 1, some Czech fine aroma hops will be used to improve the aftertaste with less unpleasant taste.
    Probably because the phrase "I am beer" or "It is so good that it is more and more mistaken for beer" is included in the advertisement, a note saying "This product is not beer" is also written in the advertisement etc. There is.
    A major renewal was carried out on February 2014, 2, and the product name was changed to "Sapporo Wheat and Hops The gold". Use "Rich Gold Malt" and "Golden Aroma Hops".
  • Sapporo wheat and hop <black>
    Released on March 2012, 3.The richness and bitterness of authentic dark beer have been realized in a new genre. April 28-This product was presented in the campaign held in May, but since it was well received, it will be on sale for a limited time from October 2010, 4.It was sold all year in response to the desire for re-release.
  • Sapporo wheat and Tohoku hops
    Limited release from September 2011, 9% Tohoku hops are used to enhance the bitterness and freshness. 7 prefectures in Tohoku on July 100, 2010 (Aomori-Iwate-Akita-Yamagata-Miyagi-Fukushima) Limited release, in 2011Great East Japan EarthquakeIt was sold nationwide for the purpose of supporting the reconstruction of. Since 2012, it has been released only in Tohoku in the summer.
  • Sapporo Wheat and Hops Platinum Clear
    Released on May 2016, 5. "Liqueur (foaming)』Classified. A new proposal from the "Wheat and Hops" series, which has a clear and refreshing taste.
  • Sapporo Ice Lager
    Released on June 2010, 6 and July 23, 2011.Summer only.Alcohol content 7%. "Liqueur (foaming)』Classified.Uses the "freezing point aging method" that matures below freezing.Furthermore, in the 2011 edition, the carbon dioxide gas pressure was further increased.
    The 2012 version was released on June 6, the alcohol content was raised to 20%, and the name was changed to "Ice Lager Seven".
  • Sapporo gold off
    Released on May 2011, 9. "Liqueur (foaming)』Classified.70% off sugar and 50% off purines, a substantial successor to "off luxury".The malt is carefully selected from the three continents of Europe, North America and Australia, and some of the hops are fine aroma hops from the Czech Republic.
  • Sapporo Earth ZERO
    Released on April 2012, 4.Hokkaido limited product. "Liqueur (foaming)』Classified.Uses barley malt from Hokkaido as a raw material.A new genre of sugar-free with a refreshing taste that uses rare Furano hops in part.
  • The scent of Sapporo hop fields
    Released on May 2011, 5.Limited quantity. "Liqueur (foaming)』Classified. The scent of freshly picked raw hops is reproduced by the "fresh aroma manufacturing method", and a rare hop called "Flano Beauty" is also used as part of the raw material. It will be on sale from May 2012th, 5 as well.
  • Sapporo Wheat & Lemon
    Released on April 2012, 4.Okinawa limited product.For a limited time. "Liqueur (foaming)』Classified.Pokka Corporation (currentlyPokka Sapporo Food & Beverage), Lemon juice is added to the ingredients.
  • Sapporo Hokkaido PREMIUM
    Released on May 2012, 7. "Liqueur (foaming)』Classified.Hokkaido barley malt and rareFuranoSome hops are used. On March 2013, 3, the usage rate of Furano hops was increased and it was renewed with the package.
  • Autumn in Sapporo Furano
    Released on May 2013, 8.Limited quantity. "Liqueur (foaming)』Classified.Uses "Flanoveta", an original hop that was originally developed.It is cultivated in Kamifurano by only one producer in the world.
  • Sapporo Whiteberg
    Released on May 2014, 5. "Liqueur (foaming)』Classified.Belgium OfWhite beerBelgian malt, wheat malt, etc. are used as raw materials, following the manufacturing method of.
  • Sapporo Green Aroma
    Released on May 2015, 3. "Liqueur (foaming)』Classified.Hops as raw materialsOrange peel-corianderUsing the seed "botanical material", the scent component "botanical material" contained in these three typesLinaloolIt features a relaxing scent.
  • Sapporo-0 ℃ (minus raid)
    Released on May 2015, 7. "Liqueur (foaming)』Classified.It is characterized by suppressing miscellaneous taste by aging at -0 ° C below freezing point and achieving sharp throat and sharpness by ultra-high fermentation.
  • Sapporo Authentic Dry <REAL DRY>
    Released on May 2019, 4. "Liqueur (foaming)』Classified.Alcohol content 5%. It claims to be "the strongest carbonic acid in the history of Sapporo Beer's new genre," and has increased carbonation by 113% compared to the company's new genre products.However, sales were sluggish from the beginning, so it was sold out in less than a year after its release.
  • Sapporo GOLD STAR
    Released on May 2020, 2. "Liqueur (foaming)』Classified.It is the de facto successor to the above "Sapporo Authentic Dry".Alcohol content 5%.It is a new beer-style product that incorporates the company's technology and beliefs, and is used in the "long-lasting malt" used in the "Sapporo Breweries Black Label" and the "Germany / Germany" used in the "Ebisu Beer (original)". In addition to the adoption of "Bavarian aroma hops", the method of preparing these beers is ""Double decoction methodIs adopted, and it does not exist in the new beer-style products that the company has been working on so far.Achieves a powerful and never-ending tastedid.

Low alcoholic beverage

  • Commercial barrel
  • Sapporo ネ ク タ ーsour
    FujiyaCollaboration product with Nectar.Initially, the alcohol content was 4%, but it was changed to 2012% from the renewal on March 3, 21. "Liqueur (foaming)』Classified.
    • Sparkling Peach-Released May 2010, 5[7].
    • Mix Sparkling --Released March 2012, 3.
    • Sparkling Mango --Released on July 2011, 7.Limited quantity.
    • Valencia Orange & Peach --Released June 2012, 6.Limited quantity.
  • Sapporo ネ ク タ ーCocktail simmering peach
    FujiyaThe second collaboration with Nectar.Alcohol content 2%. "Liqueur (foaming)』Classified. Released on September 2010, 9.Limited quantity.
  • Triangle ginger highball
    Of the shochu "Triangle" brand described laterHighball.. It is made based on "Triangle Ginger".Alcohol content 5%. "Liqueur (foaming)』Classified. Released on May 2011, 5[Note 1].
  • Triangle Ginger Highball Strong
    Alcohol content 8%. "Liqueur (foaming)』Classified. Released on February 2012, 2.
  • CJ delicious makgeolli
    A product jointly developed with CJ Korea.Alcohol content 3%. "Liqueur (foaming)』Classified.
    • Pink Grapefruit-Released January 2012, 1.Fruit makgeolli using 18% pink grapefruit juice.
    • Mango --Released on July 2012, 7.Fruit makgeolli using 18% Alfonso mango puree.
    • Yuzu --Scheduled to be released on November 2012, 11.Limited sale.
  • Sapporo TEA'S HI
    Released on September 2012, 9.An alcoholic beverage that mixes tea and fruits.Alcohol content 19%. "Liqueur (foaming)』Classified.
    • Jasmine & Lychee
    • Earl Gray & Orange
    • Darjeeling & Muscat --Scheduled to be released on November 2012, 11
  • BacardiSeries
    A canned cocktail drink based on Bacardi rum.Alcohol content 6%. "Liqueur (foaming)』Classified.
    • Mojito
    • Cuba libre
    • Apple Mojito --Scheduled to be released on October 2012, 10.Limited sale.
  • Sapporo Otoko Ume Sour
    Nobel confectioneryA collaboration product with the image of "Otome Ume Candy" (the "SAPPORO x Nobel Confectionery" logo is written on the top of the package).An alcoholic beverage that allows you to enjoy the "salty taste" of dried plums that Otome Ume Candy has.Alcohol content 5%. "Liqueur (foaming)』Classified. When it first appeared on April 2013, 4, it was sold in limited quantities, but on September 24, 2013, it was revived as a regular product.At the same time, Pokka Sapporo Food & Beverage also released "Otome Ume Syrup" for non-alcoholic splitting materials.
  • Chelate lemon sour
    group company·Pokka Sapporo Food & BeverageAn alcoholic beverage inspired by the main product "Chelate Lemon". Contains 350 lemon juice (as 1 mg) and 1 mg of citric acid per 30 ml can.Alcohol content 2,000%. "Liqueur (foaming)』Classified. Released on April 2014, 4, the package design was changed in August of the same year.The package does not have the name "pokka sapporo" and only the company name logo of "SAPPORO" is displayed at the top of the package, but "Chelate Lemon" is a trademark of Pokka Sapporo Food & Beverage Co., Ltd. on the homepage. ".
  • Skal white sour of love
    Southern Japan Dairy Cooperative(MiyazakiMiyakonojo City) Selling milky carbonated drink "Squall(The "SAPPORO x Dairy" logo is written on the top of the package). Achieves the sweet and sour taste and exhilaration of "Squall". On March 2017, 3West Japanarea(KansaiReleased in west).On September 9, the same year, the East Japan area (Central partIt was also released in the east). "Liqueur (foaming)』Classified.
  • Sapporo Napolin Sour
    A sparkling beverage sold exclusively in Hokkaido by the group company Pokka Sapporo Food & BeverageRibbon naporinAn alcoholic beverage with the image of. Made in Hokkaido while retaining the exhilaration of "Ribbon Napolin", which boasts a history of over 100 years.Beet sugarIs used as a raw material. Released only in Hokkaido on April 2017, 4. "Liqueur (foaming)』Classified.

Non-alcoholic beverages

Beer taste beverage
  • Sapporo Premium Alcohol Free
    Released on March 2011, 3.A non-alcoholic beverage with a premium beer taste that uses 16% malt wort and 100% or more Bavarian aroma hops.
  • Sapporo Premium Alcohol Free Black
    Released on May 2012, 5.First non-alcoholic (alcohol content 23%)[Note 2]A non-alcoholic drink with a black beer taste.
  • SAPPORO + (Sapporo Plus)
    Released on May 2015, 5.The first non-alcoholic beer-taste beverageFood for specified health use..By blending indigestible dextrin, a type of water-soluble dietary fiber made from corn starch, sugar absorption can be moderated and the effect of suppressing a rapid rise in blood glucose level after eating and drinking can be expected.Both sugar and alcohol content are 0.00%.
  • Relaxation of Sapporo wheat
    Released on April 2018, 4.A natural flavor manufacturing method is used to achieve a fruity aroma and a good aftertaste.
Chuhai taste beverage
  • Sapporo refreshing fruit ZERO
    Released on July 2012, 7.A non-alcoholic chu-hi taste beverage with zero sugar and zero calories.
    • grapefruit
    • Lemon

Wine (fruit wine)

  • Series
    • Hokkaido (Kerner late picking, Yoichi Kellner late picking mellow, Kerner dry, Müller-Thurgau, Zweigelt Lebe)
    • Yamanashi Katsunuma (Koshu late picking, Koshu late picking dry)
    • Yamanashi Katsunuma Koshu (late picking, late picking dry, free run, barrel fermentation, noir, dry, surreal, Hosaka harvest, sparkling)
    • Nagano (Merlot & Cabernet, Chardonnay, Furusato Vineyard Cabernet, Furusato Vineyard Merlot, Furusato Vineyard Chardonnay, Furusato Vineyard Noble Rot)
    • Okayama (Muscat Berry A, Muscat of Alexandria Kaoru Blanc / Kaoru Mar)
    • Koshu sparkling gorgeous sweet [25]
  • Nice wine (red, white, rosé, red sweet, white dry)
  • Aroma Rouge Antioxidant-free <Red>
  • Aroma Blanc Antioxidant-free <white>
  • Red wine with plenty of polyphenols and no antioxidant added
  • White wine with plenty of organic acids and no antioxidants
  • Red wine with plenty of polyphenols and no antioxidant added <Organic Premium>
  • Plenty of size red wine with polyphenols
  • White wine with plenty of size to improve the taste with organic acid
  • Seasonal wine (strawberry, peach, Kyoho, pear, Kishu plum)
  • Gentle foam sparkling (red, white, rose)
  • Clear dry (red / white)
  • Vanlish
  • Italy delsole
  • Chile Perito Santaria
  • California Veringer
  • Australia Yellowtail
  • France Lesandres La Cuvee Mitique
  • Spain Lacke Amsel Keller
  • Barrel stuffingsparkling winePolestar metropolitan area only
  • La Cuve Mitique Sparkling (white)[25]

In addition, various imported wines.

Shochu / Western liquor

  • Triangle(Inherited from Kikkoman)
    • Triangle Indigo (Limited to business use after succession)
    • Triangle Ginger (a product blended with ginger shochu, which was launched after succession)
    KikkomanBy the transfer of the shochu business from2006 (18)May 4Started selling the "Triangle" series from.However, the series Ujeong (a product blended with Korean soju) was not inherited.
  • Sapporo Chuhai 99.99 (Four Nine)
    Released on August 2018, 8.Uses high-purity vodka with a purity of 28%.
  • Yellowstone輸入Bourbon whiskey
  • 輸入Brandy
  • 輸入vodkaAnd London typegin
  • Bacardi JapanVarious Western liquors imported by

The following is our own brand

  • Dolce (domestic brandy)
    Two types, VSOP and XO.
  • Ice (white brandy)
  • Sapporo ☆ Shochu (Released as "Manjo Shochu" during the Kikkoman era.Liquor seasoningKikkoman owns the "Manjo" brand for manufacturing)
  • (Manufacturing is a subsidiary)
  • (Ibid.)
  • series(Shosho brewingManufacturing)
  • Authentic shochu
  • Man plum liquor (Nobel confectioneryA collaborative product with the above-mentioned low-alcohol beverage "Otome Sour".Alcohol content 15%, non-carbonated)

Synthetic liquor

  • (Yomonoharu) (Inherited from Kikkoman)

Pokka Sapporo Food & Beverage Products (Soft Drinks, Food)

List the main products.For more informationPokka Sapporo Food & BeverageSee the column.

Products that existed in the past


  • Draft beer (draft beer in a mug-type glass bottle. 1981-early 1990s)
  • Raw Hitokuchi (Nutrition DrinkDraft beer in a type glass bottle)
  • Sapporo Cup Draft Beer (Draft beer in a curved cup can container. It was a unique existence as an existing canned beer product at that time. 1984) * Curved cups are currently available for overseas export such as South Korea. Is also on sale.
  • Sapporo Giants (1963-Official name "Sapporo Raw Extra Large Bottle". Total capacity 1957 ml, equivalent to XNUMX large bottles)
    The above is the same as the Sapporo raw black label.
  • Sapporo Draft (Renewal version of the black label. The black label was revived six months later because it was unpopular. It was sold together for a while, but eventually it was unified into the black label.Ryuichi SakamotoAppeared in a commercial. In the "Draft Conference" edition, at that timeProfessional baseball playerIsRalph Bryant(Kintetsu),Kiyoshi Nakahata(巨人),Uno Masaru(Chunichi) Appeared. 1989)
  • Sapporo Dry (Dry warIntensified1988 ,AsahiSapporo also introduced dry dry beer in a way that competed with Asahi's "Super Dry", but as a result, it was completely defeated by Asahi's "Super Dry".this isGiraffe,SuntoryIs also completely defeated by Asahi Breweries)
  • Malt 100 (1988-)
  • On the Rock (1988-Beer for non-refrigerated purposes)
  • Extra Dry (1989-Renewal version of Sapporo Dry)
  • Hardy (Achieved sharpness better than Sapporo Dry in 1989, but lacked richness)
  • Cool Dry (1989-)
  • High Lager (1992-)
  • Hokkaido (1990-2000)
  • Ginsei (1991-1994? Beer with wheat shell removed to reduce miscellaneous taste. For similar productsSuntoryThere is)
  • Roasted draft beer (1992-, re-released in May 2009 only at convenience stores)
  • Calorie Half (1993-)
  • Black (black beer sold before the war)
  • Single malt (1992-)
  • Genuine (1995-)
  • Draft beer
  • Spring has come (1996-1998 spring only)
  • Summer coast story (1996-summer limited wheat malt combination)
  • Superstar (7% alcohol beer,Makiko EsumiAppeared in commercials 1997-1999)
  • Grand Beer (2000-early 2001, 100% malt was used to achieve both richness and sharpness)
  • Century Brewing <Raw> (2000-2001 for a limited time)
  • Pilsner Premier (Pilsner-type chilled beer)
  • Organic 100 <Pilsner type> (released in 2004. Organic malt from Germany, organic hops from GermanyOrganic beer..Malt usage ratio 100%, alcohol content about 5%, thick body, good throat)
  • Organic 100 <Wiener type>
  • 130 years from the field (made to commemorate the 1.5th anniversary of Sapporo Breweries. Barley is used 2006 times more than the standard in XNUMX)
  • 100% malt mellow beer grown from the field(ionBy a collaborative project ofJerezOf type100% malt beer 2006 years)
  • Luxury malt (a beer with a rich and fragrant flavor that uses only 1.5 times more malt grown under a collaborative contract. 2007)
  • Beer Fine (It was characterized by 50% off sugar, but it was not very delicious as a beer and did not sell well. March-September 2008)
  • Guinness(Sales rights changed to Kirin Beer from June 2009)
  • (Same as above. Sales of canned products were discontinued at the time of transition, and now only barrels are sold)
  • <Reprint> Sapporo canned beer (the company's first canned beer (commonly known as S-shaped can) released in 1959 is reprinted. Heat-treated brewing with an alcohol content of 4.5%. Released at a convenience store on November 2009, 11 for a limited time. Was done)
  • Yebisu <The Hop>
    Yebisu beer that is particular about the aroma.Uses fine aroma hops from Saats.Great East Japan EarthquakeAlthough sales were suspended due to the influence of the above, the company abandoned the resumption of shipment and ended the sales as it was.afterwards2012 May 4A limited number of encores are released, using some Czech "elite Zatz hops".
  • Yebisu ultra-long-term aging
    The aging period was extended to about twice that of normal Yebisu. Limited release from December 2, 2009.
  • Sapporo Five Star
    HokkaidoSapporo Beer GardenMake canned beer from premium beer sold only atconvenience storeLimited sale at. In 2011, it was released as "Sapporo Five Star Hokkaido Selection" from August 8th.
  • Sapporo Sapporo Kaitakushi Beer PREMIUM
    Limited sale at convenience stores from November 2011, 11. The motif is beer made at the Hokkaidō Development Commission, but it is a newly developed product that is manufactured at the Chiba Factory.It is made of 16% malt and uses a heat treatment method, giving it a mellow and profound taste.
  • Sapporo Japanese Aya PREMIUM Summer Scent
    Limited sale at convenience stores from June 2012, 6.In order to increase the consumption of Japanese agricultural products, 6% domestic hops and Hokkaido rice were used, and abundant domestic products were used for malt.In addition, some of the high-quality and rare Furano hops "Golden Star" have been used to achieve a refreshing and refreshing taste.
  • Sapporo Japanese Aya PREMIUM Autumn Goods
    Limited sale at convenience stores from August 2012, 8.In order to increase the consumption of Japanese agricultural products, we used 29% Hokkaido rice and abundant domestic products for malt and hops.In addition, some of the rare raw wheat from Hokkaido is used as a seasonal ingredient, and it is carefully aged for a long period of time to achieve a soft and rich taste.
  • Sapporo Pioneer Brewery Tailoring
    Limited sale at convenience stores in the winter of 2021.It is said that the traditional manufacturing method used in the "Hokkaido Brewery", which is the origin of beer brewing by Japanese people, has been adopted to achieve a firm and chewy taste.100% malt, 6% alcohol.Initially, it was scheduled to be released in January, but it was announced that it would be temporarily discontinued due to a mistaken description of "LAGAR" in the product design.After that, the cancellation was canceled and it was decided to release it with the "LAGAR" notation from February.[26][27].

Regional beer

  • Midnight Sun Story (HokkaidoLimited around 1990)
  • Tohoku beer story
  • Hokuriku Limited Student (1995, 1996)
  • Prepared in Nagoya
  • Nagoya famous aquatic draft beer (Aichi,Gifu,MieLimited)
  • Making summer (KinkiLimited 1995 Summer Limited)
  • Unbranded draft beer → Hours (Okinawaexcept forKyushu regionLimited 1987) --The beer name "hours" was decided by open call for participants.The design of the can at the time of its release was blue on a white background with a large "?" Mark.
  • Making Kyushu (Kyushu region excluding Okinawa prefecture,Yamaguchi Limited 1994 Summer Limited)
  • Yokasei (Kyushu region / Okinawa prefecture region limited 1995-)

Low-malt beer

  • (1995 -)
  • Rafute Black (1996-)
  • Broy (1998-)
  • Star Ruby (1998) --Red beer with acerola juice.Happoshu under the Liquor Tax Law.It was released as a limited edition for the Christmas season.
  • Cold dry (2000-2002)
  • Broy final selection (2002)
  • Kiritto (2002)
  • Fine Lager (2002) -Adopted two-stage long-term aging.Kirin BeerThere was a repulsion that it was confusing with Kirin Lager Beer, which is the company's main product, and it developed into a litigation issue.[28]..However, due to the price cuts of other low-malt beer, it struggled, and due to the failure to establish the brand and the influence of litigation issues, production ended in August 2002, and a settlement was reached in September of the same year.[29].
  • Tarusei Tailoring (2002)
  • Vivid foaming (2003)
  • Blessing of five grains
  • Whole five grains raw
  • Mitsugoe <Raw> (2002) --The total usage rate of malt and barley was 67%, which is comparable to that of beer.A commercial that a small office worker with a fingertip size is healed in the cleavage of a huge woman bought a backlash from housewives, and the commercial was interrupted shortly after its release.I was disappointed with my nose, and even though I replaced it with a new commercial, sales did not increase and sales ended.
  • Hokkaido raw squeezed half & herbs
  • Hokkaido raw squeezed fiber
  • Freshly squeezed hops from Hokkaido
  • 100% wheat squeezed
  • Cool Ruby (2004, limited to Aeon Group) --Red beer with acerola juice.Happoshu under the Liquor Tax Law. Like the 1998 Star Ruby, it was released as a limited edition for the Christmas season.
  • Sapporo cold brew <raw> (happoshu, limited to Hokkaido)- CMIsHokkaido Nippon-Ham Fighters(CurrentChunichi Dragons)ofOgasawara MichidaiA player has appeared.
  • Sapporo Shizuku <raw> (2006-May 2007)
  • Sapporo Great Taste <Raw> (May 2007, 5-February 16)
  • Sapporo Viva Life (April 2008, 4-January 16)
    Functional sparkling liquor with no sugar.For raw materialsSpiritsIncludes, but the spirits used are not barleyMolassesBecause it is made fromLiquor tax lawThe above classification isThird beernotLow-malt beerBecomes
  • Sapporo Hokkaido material
    Limited sale in Hokkaido.More than 75% of the raw materials are from Hokkaido, such as barley and hops cultivated in the Furano / Okhotsk area. April 2009, 4-Around February 21.
  • Sapporo Hokkaido Material -SELECT-
    Limited sale in Hokkaido.The malt usage rate has been increased by 10% compared to conventional Hokkaido materials, and the label has been changed to a classical one.Registered food using Hokkaido ingredients certified by the Japan Grain Inspection Association Hokkaido Branch. February 2010, 2-Around December 16.
  • Sapporo Chocolat Brewery <Bitter> / <Sweet> (Limited time offer)
    2009-Limited release in January 2011.Hokkaido chocolate maker "Lloyds ConfectHapposhu in collaboration with.Chocolate malt and cacao are used as raw materials.Therefore, it cannot be legally labeled as beer.However, the tax rate is the same as for beer.
    First of all, "Bitter" was pre-sold on the Internet on January 2009, 1, and from January 14, 1, it was sold over the counter only in Hokkaido, but it was sold out early. It was released again in limited quantities from January 30, 2010, and this time the sales area was expanded nationwide.In addition, a new "suite" has been added to the lineup exclusively for the Internet. It will be released on January 1, 13.Both types will be sold over the counter this time.

New genre

  • Sapporo Draft One Sparkling Aroma (December 2007-)
  • Sapporo delicious student (February 2007, 2-February 14)
    A new product next to Draft One.The raw materials are the same as Draft One,sugar caneDerived sugar is used.Alcohol content is 5.5%, which is slightly higher than Draft One.Unlike Draft One, it competes with other companies' products in packages that are conscious of "reasonableness" (Asahi "Gubinama", Suntory "Mug", etc.).The design of the canLanternIs the motif and the CMHonjamaka OfHidehiko IshizukaAppeared and was fictitiousPolitical partyDressed as the leader of the "Good Party" (in the name of Hidehiko Ishizuka). The party formation ceremony of the "Good Party" was held on February 2007, 2 in front of Yebisu Garden Place in Tokyo.This day was Ishizuka's 6th birthday.
    After that, he focused on advertising for several months, but due to the fact that he could not clearly differentiate from Draft One, he quickly stalled and eventually did not reach the sales target and ended sales in one year.
  • spicyHapposhu and dry barley spirits were used (Liqueur(Effervescent)).
  • Cold SAPPORO
    Released on March 2009, 3. Achieves good taste and coldness by "cooled manufacturing method". "Liqueur (foaming)』Classified. Discontinued in September 2009.
  • Sapporo Slims
    Released on May 2005, 5.Compared to Draft One, it reduces calories, sugars, and purines.In the first year, it was doing well, targeting women, but with the renewal on July 25, 2006, we changed to a more solid taste and tried to incorporate men by changing the color scheme of the package, but as a result The concept became unclear, and sales dropped sharply.Although it was still sold in small quantities, it was discontinued in September 7 with the release of the successor "Off Luxury".
  • Sapporo off luxury
    Released on October 2009, 10% off sugar.With roasted malt as part of the ingredientspeaUses protein.Alcohol content 4%. "Liqueur (foaming)』Classified.Similar to Asahi Breweries' Asahi Off, which is a competing product, it emphasizes functionality, but the malt usage rate has been increased to 40% and roasted malt is used to emphasize the taste of malt. It was renewed from the shipment in February 2010, and the package was changed and the malt ratio of low-malt beer, which is the raw material, was increased to improve the richness and umami. It was renewed in mid-February 2 and realized 2011% off purines at the same time, improving the taste and refreshing taste, but sales are declining.Great East Japan EarthquakeAlthough sales were suspended due to the influence of the above, sales were discontinued after abandoning the resumption of shipment.After that, from September 9st of the same year, "Sapporo Kin no Off" was released as a successor product.
  • Sapporo creamy white
    March 2010, 3 Pre-sale only in the Kansai area.Barley "Ryofu" malt is used as part of the raw material.Alcohol content 3%. "Liqueur (foaming)』Classified.Adopted a new manufacturing method "creamy taste manufacturing method" that has good foaming and foam retention and a mellow taste. It will be released nationwide from September 2010, 9.However, in January 22, "wheat and hops" also improved foam retention, making it difficult to differentiate and reducing sales, so production was discontinued around December 2011.

Beer taste beverage

  • Sapporo Super Clear
    From September 2009, 9, the alcohol content has been renewed from 30% to 0.5%.With the new release of "Premium Alcohol Free" mentioned above, the sale has ended.

Low alcoholic beverage

  • The Fruit Sparkling

Unlike chu-hi, fruits are alcohol-fermented.for that reasonLiqueurs-SpiritsNotFruit wine(Effervescent)Will be. CM isOthelloAppointed.

  • Lemon
  • grapefruit
  • ア ッ プ ル
  • White grape (Muscat)
  • Local / seasonal
    • Tropical sparkling (pine passion fruit) (summer only)
    • Single-made (released only in the Kinki region with the concept of sparkling wine. Later, it will be renamed to "The Fruit Sparkling" when it is released nationwide.CMIsOthelloAppointed)
  • Series (Sales right changed to Kirin Beer)

Distilled spirits

  • Triangle Smooth (Renewed to Ginger with 6 times higher ginger shochu ratio)


  • King of Beer (Nippon Beer Era)
    • The phrase has been used since around 1954, and there was also the notation "King of Beer".at that timeMitsukoshiRetiredmanga artistJust became a full-time workerTakashi YanaseIs in the advertisementPantomimeThe manga "King of Beer" was published and was well received.
    • A competition to select the "King of Beer" from the general public is also held. Yasuo Wakuda was elected the first "King of Beer" in 1954.[Note 3]According to Wakuda, the selection criteria is not the amount of beer, but the jury's criticism of the candidates' "style of drinking beer" and the decision is made. It is said that 30 yen and one year's worth of beer (1 bottles) were provided.[30].
  • Munich Sapporo Milwaukee (when the Sapporo Breweries trademark was revived)
  • The man silently Sapporo Beer (image character, image characterMifune Toshiro, Early 1970s)
  • We pursue a taste life (corporate slogan)
  • After all, the black label I'm drinking (image character,Lotus,Shunichi Kawai,Fumiya FujiiOthers, 1990)
    "♪ After all, I'm drinking Sapporo! Black label.A 5-second commercial that sang "" was also aired.
  • Black label when you grow up (image character ・Tunnels, 1991)
  • It's beer.Black label (image characterYuzo Kayama,Toshihiko Tahara, 1992)
  • Alright, more black label (Yoshimoto KogyoAffiliationtalent TV commercialAppeared inKinki,Chugoku,Shikoku,Kyusyu(Regional only)
    The share of Sapporo beer is the lowest in western Japan centered on Kansai, and Yoshimoto Kogyo, which is based in Osaka, is trying to make Sapporo beer more popular in western Japan.ComedianIt was a commercial that gathered together.
  • More to the life of the beer hall (black label, 1997-1999)
  • Love Beer? (Black label, 2000-2005)
  • There is Yebisu beer (Yebisu Beer).
  • Yebisu.It's a little luxurious beer (Yebisu beer).
  • Only good things (corporate slogan. 1999-2002)
  • Sapporo Yumemachi Koi 3-chome
    2005 broadcast, continuousRadio DramaTailored commercial. CM songCarmen MakiWas singing[31][32].
  • Quality comes from the field (corporate slogan, 2006)
  • There is no choice but to make something that does not exist (2007)
  • Drink zo! Raw Sapporo breweries from prosperous stores (image character)Toshiyuki Nishida,One theater company,Eiko Koike Since 2007)
  • Deliciousness and peace of mind, Sapporo Beer is all responsible quality (image character, image characterKiyotaka Nanbara, 2008-2009)
  • Make your toast more delicious. (From 2010)[Note 4]
  • Cheers for sportsmanship! (Used during sports broadcasts)

Main office

Hokkaido head office


  • Hokkaido factory(HokkaidoEniwaToiso 542-1): Brewing "Sapporo Classic".
  • Sendai factory(MiyagiNatori CityTekurada character Hachiman 310-1): "Sendai Beer Garden" will be added.
  • Nasu factory(Tochigi4453-49 Takakuko, Nasu-machi, Nasu-gun): April 2008, onceGinga Kogen BeerEstablished by acquiring the facility that was the Nasu factory. The limited craft beer "Nasu Mori Beer" was on sale in the "Nasu Mori Beer Garden" that was annexed from April 2008 to November 4. Brews "Shiraho Noka" and "Edelpils".
  • Gunma factory(GunmaOta City37-1 Nitta Kizakicho): OnceTakara ShuzoIs a factory that used to manufacture beer under the brand name of "Takara Beer" and took over with the withdrawal of Takara Shuzo from the beer business.
  • Gunma Shochu Factory(1969-2 Seradacho, Ota City, Gunma Prefecture): OnceKikkomanIs a factory that manufactured shochu under the brands of "Manjo Shochu" and "Triangle", and was taken over by Kikkoman's withdrawal from the shochu business.
  • Chiba factory(ChibaFunabashiTakasecho 2 Keiyo Foods Complex): Brew "Sapporo Lager". "Chiba Beer Garden" will be added.
  • Shizuoka Factory(ShizuokaYaizu CityHamatome 708-1)
  • Kyushu Hita Factory(OitaHita CityOaza Takase 6979): The name was changed from the Shin-Kyushu Factory on March 2010, 3.[33].
  • Grande Polaire Katsunuma Winery(YamanashiKoshuKatsunuma-cho Watazuka character Taisho 577)
    • Renewed from "Sapporo Wine Katsunuma Winery" in September 2011.
  • Okayama Winery(OkayamaAkabanHigashikarube 1556)

Affiliated company microbrewery (craft beer brewery)

  • Sapporo Kaitakushi Brewery:Sapporo Factory= Installed on the site of the former Sapporo Daiichi Factory. As "Hokkaido Beer", we brew three types of local beer, including one that reproduces the beer at the time of its founding.
  • Koyoen: Nagoya Factory (closed,LaterBeer garden () that is open in the vicinity ofSapporo LionOperation). Three types of local beer are brewed as "Koyoenchi Beer".


These factories were closed due to rationalization of the company, consolidation of production bases, construction of new factories, etc.

The predecessor Sapporo Beer was introduced in 1901.Tokyo cityHonjo Ward(Current TokyoSumida-ku) Constructed a Tokyo factory in Azumabashi and made a full-scale entry into Tokyo.Even after the establishment of Dainippon Beer, Sapporo Breweries continued to be manufactured as the company's Azumabashi Factory until 1943, but it became a member of Asahi Breweries (then: Asahi Breweries) due to the company split in 1949.CurrentlyRiver Pier AzumabashiRedeveloped asAsahi Group Holdings・ Asahi Breweries HeadquartersSuper dry holeIs located.

Construction plan freeze

  • Niigata Factory (tentative name)- NiigataKitabamabara-gunSeiromachiIt is inNiigata East PortThere is a vast area owned by Sapporo Breweries.It was acquired in anticipation of building a Niigata factory in the future, but the factory was not constructed due to various reasons, and after a part of the site exceeding 10 square meters (10 ha) was used as a Sapporo beer garden,J LeagueAlbirex NiigataA comprehensive sports facility that doubles as a practice ground forNiigata Seiro Sports CenterIt became "Al Village".

Factory ancillary facilities

Garden of grace

Garden of grace(Megumi no Niwa)HokkaidoEniwaA corporate garden that combines a guest house, a landscaping plan, and contemporary art at the Sapporo Breweries Hokkaido Factory in Tokyo.Realized by Yasuyoshi Uemura.In collaboration with Yuko Ueda of Ueda Culture Projects and Toyo Ito of architect, Keiichi Tahara of light artist, Yoshihiro Kanno of composer, Atsushi Okamoto of sculptor, and Yoshiomi Haki of sound design participated.Here, all landscaping methods are excluded, and only earth work is used.[34][35]

Light Garden Landscape Design and Lighting Plan: Ark Crew, Architectural Plan: Toyoo Ito Architects, Sign Plan: Nikko Acoustic Plan: Fontech Two, Art: Keiichi Tahara (Lighting) Yoshihiro Kanno (Composer) Atsushi Okamoto (Sculpture).Construction work, garment / lighting work, planting by Maeda / Koike JV (cooperator / planting is Taisei / Ito / Nishimatsu / Snow Brand Seed, Oji Greenery JV) Completed in June 1989, total site area 6 m2, Applicable site area: 110.000 m2Is.Ito won the 1990 Togo Murano Award at the guest house[34][35]

The landscape around the site and the Habu survey expressed the land of Hokkaido, and the site, which was created flat as a factory site, had a miserable appearance as the land of Hokkaido was torn off.For this reason, we aim to create a place where you can experience the image of the northern region, which was easily realized while seeking it as a matter of course, as a reality. We are particular about the composition of natural materials such as green, flowers, water, light, snow, and wind in order to express the kindness that makes us feel embraced.It is managed to make it even more beautiful in order to realize a beautiful landscape.[34][35]

Atrium garden

Life Studio / Sapporo Factory Atrium GardenIs a garden at Sapporo Factory in Kita 2-jo, Chuo-ku, Sapporo, Hokkaido, and this plan was also realized by Yasuyoshi Uemura.The image is "It's like roofing Odori Park, and Uemura continued to take a position between the design side and the company side for the success of the project. The construction command is Kazuo Fujisawa and Uemura. This garden plan is actually It is planned in exactly the same way as the garden of grace. The land, which is a virtual original landscape, is first created in the entire planned site, and the necessary parts are cut out. [34][35]

The garden design is Ark Crew 1st class architect office.Taisei Corporation for design cooperation, Haruki Kaito for lighting plan.Sound and fog / phone tech two, sound designNippon Broadcasting System, Inc., Art works were handled by Atsuo Okamoto and Ei Nakabayashi.Construction is Taisei Corporation, Itogumi Construction, Nishimatsu Construction, Jizaki Industry, Maeda Construction Industry, Mitsui Construction, Konoike Construction, Japan Land Development, Tobishima Construction, Iwata Construction, Nissan Construction, Kabuto Decom JV.Landscaping is Snow Brand Seed, Yokoyama Landscaping, Oji Greenery JV.Atrium planned area 2,400 m2Ranging. [34][35]

Corporate activity

  • Hokkaido Consadole Sapporo,Hokkaido Nippon-Ham Fighters,Levanga HokkaidoLevanga HokkaidoSupports.Sapporo beer is used for all of Nippon-Ham's winning beer after moving to Hokkaido. (2006,07,09,12,16)
  • On the other hand, from 2012, there used to be a Kyushu factory.Kitakyushu OfGiravanz KitakyushuWe are also making efforts to support this, and donate Japanese yen (1 Japanese yen per product) equivalent to the number of units sold in Kitakyushu City to the club while changing the target products every year.Relocation destinationOita OfOita TrinitaWe are also developing similar efforts for.
  • Since 1987, as a special sponsorHakone EkidenIs the crown sponsor of. (Nittele OfBroadcast TV program(Including) Until 2008, there were commercials that featured brands such as Sapporo Black Label and Yebisu Beer, and added that "Sapporo Beer supports Hakone Ekiden." However, the company's recognition and Hakone Ekiden Since it led to an improvement in the viewing rate of the TV broadcast of the Hakone Ekiden, the original CM of Hakone Ekiden has been produced since 2011.You can see the full version of the original commercial and the making special interview on the company's website.[36].. (See also below)
  • Japan Central Horse RacingIn partnership with (JRA)Arima MemorialAlong with the event, "Sapporo Breweries Black Label" Arima Kinen Can "" is on sale for a limited time.This is the Arima Kinen (in principle) held every yearNakayama RacecourseHas a Sapporo beer factoryFunabashiThis is because it is located in Japan, and the race photo of the winning horse of the previous year of Arima Kinen is printed on the label, and it is sold at the liquor handling booth in the JRA racetrack and the supermarket near the racetrack, in addition to online sales and major liquor stores. Has been done.

Successive Campaign Girl

Sapporo Draft Girls

  • Kaori Oto Asami Takahashi Rie Kodama Midori Tsubakimoto Tomoko Hashimoto Yoshimi Kanai Ririko Kanazawa (2002
2000 (Heisei12 years)Yuko ManoOr later,Riho Sagawa,Yukari Suzuki,Eri Murakami,Minami OtomoAnd for 5 consecutive yearsAichiThe graduate was elected.
2008 (20)Hinata EtoIs the birthplace of Sapporo BeerHokkaidoThis is the first campaign girl from Japan.
2005 The campaign girls selected after that areSwimwearI don't advertise wearing it.Also, in promotional activitiesMiss ContestIn the same way asSquirrel(The name of the campaign girl is printed).

Offer program

Credits provided"☆ SAPPORO"Is written, but"YEBISU"There is also a program written as (Yebisu Beer).


tv set

Especially when broadcasting at sporting events"Cheers for sportsmanship! ☆ SAPPORO"Is being broadcast as a slogan.Above allHakone Ekiden The1987 ToNippon Television NetworkSpecially sponsored after getting the exclusive broadcasting rights, the company's corporate image CM (including the original CM named after Hakone Ekiden) and someNon-alcoholic beverages(Beer taste beverage: Sapporo Premium Alcohol Free, etc.) product commercials take a lot of time to broadcast (from the 87th (2011). Until the 86th (2010), the company's various beers (Low-malt beer-New genreProduct commercials such as (including so-called "third beer") (rarely affiliated companiesSapporo Beverage(Current:Pokka Sapporo Food & Beverage) Soft drinks and commercials for the Polaire series were also aired) in the afternoon hours).However, the program isBS Japan-Nippon TelezitasIncluding the recorded broadcast onProvided by one companyIt is not due to multiple provisions with other supporting companies / organizations involved in the competition.


tv set

CM performer


Black label
"Adult Elevator" series (the following are co-stars)
No.Co-starRank[Note 7]Broadcasting begins
01Nakamura Kansaburo,Char542010/1
02Kankuro Miyato[Note 8],Hiroyuki Miyasako392010/1
03Tatsuya Nakadai772010/5
04Lily Franky462010/6
05Suga Shikao442010/10
06White peng sho252011/1
07Motoharu Sano552011/4
08Junji Takada,Kishibe Kazunori642011/10
09Takeshi Kitano642012/1
10Kazuyoshi Saito452012/3
11Naoto Takenaka562012/7
12Shinta Furuta462012/10
13Tamio Okuda472013/1
Lily Franky, Tamio Okuda, Kazuyoshi Saito (all three for the second time)LOBBY[Note 9]2013/3
16Kankuro Miyato (2nd time)43[Note 10]2013/10
17Shunsuke Nakamura352014/3
18Kendo Kobayashi[Note 11]412014/6
19Kunimura Hayabusa582014/10
20Renewal trailer (Satoshi Tsumabuki appears in two roles)-2015/3
21Perfect black label edition (special edition)-2015/4
22Eiji Toyokawa[Note 12]532015/7
23Hiroki Kuroda402016/1
24Takashi Matsumoto662016/7
25Yamaguchi Ichiro(Sakanaction352016/7
26Tokoro George[Note 13]612017/1
27Hidetoshi Nakata402017/4
28Hoshino Gen362017/7
29Ryuichi Sakamoto652018/1
30Yuta Murata322018/3
31Hideaki Anno582018/6
32Masahiro Tanaka302019/1
33Haruomi Hosono712019/7
34Koki Mitani582020/1
35Taiki Tsuneda(King Gnu272020/3
36Yayako Uchida442021/1
37Atsuto Uchida332021/6

* In 2013TEAM NACS OfHiroyuki MorisakiKen YasudaBroadcast the Hokkaido edition in which will appear only in Hokkaido.



[How to use footnotes]
  1. ^ Initially scheduled to be released on March 2011, 3,Great East Japan EarthquakeWas postponed due to the influence of
  2. ^ Beer taste beverageAlcohol content of 1% or less is already in the productHoppy Beverageから"Black Hoppy" "Hoppy Black" (both have an alcohol content of 0.8%)Has been released.
  3. ^ 1934 Ministry of TransportAfter working as a staff memberJapan Railway Construction CorporationDirector.Railroad researcher
  4. ^ The sound logo was displayed at the end of the commercial until 2009, but since 2010, it has been displayed at the beginning of the commercial except for some parts.
  5. ^ Sapporo Beer Museum, Sapporo Beer Garden,Hokkaido Nippon-Ham FightersThere is an indoor practice area.
  6. ^ The Osaka factory in the Dainippon Beer era is the current Asahi Beer Osaka factory.
  7. ^ Age of co-star at that time
  8. ^ In the past, he appeared in a commercial for Shizuku.
  9. ^ Positioned as a special edition, the setting is that three people who have appeared in the same CM in the past and Satoshi Tsumabuki will gather in "HALL".In addition, the series No. is 3 bullets and 14 bullets because all four people have recorded twice.
  10. ^ It's been about 3 years and 9 months since the last appearance, so this time it's up from the 39th floor to the 43rd floor.
  11. ^ In the past, he appeared in a commercial for Ice Lager only by voice (June 2010-).
  12. ^ In the past, he appeared in a commercial with the same black label.
  13. ^ In the past, he appeared in a half-calorie commercial.


  1. ^ a b c d e Sapporo Breweries Ltd. 18th Term Financial Results Announcement
  2. ^ a b c d Nobutoshi Shimizu; Distribution Science University (June 1996). “Asahi Breweries? Creation and adaptation of the beer market? (PDF)”(Japanese). Materials for the 7th Symposium of the Society for Contemporary Business Administration. Shinnen Shimizu Seminar. 2010/11/24Browse.
  3. ^ Tamura; Matsuyama University. "Asahi Breweries Leads the Annual Share for the First Time in 48 Years The main battlefield of the long-term recession is cheap low-malt beer”(Japanese). Current affairsTamura. 2010/11/24Browse.
  4. ^ "[Illustration / Economy, Trade and Industry] Market share of beer (2009)". Current affairs dot com (September 2010, 1). 2010/11/24Browse.
  5. ^ a b "Beer industry "third" battle, Kirin first in three years". YOMIURI ONLINE (Yomiuri Shimbun) (September 2009, 7). 2010/2/6Browse.
  6. ^ a b Low Al Beverage, Re-challenge Consideration Sapporo Next President -MSN Sankei News December 2010, 2
  7. ^ a b Sapporo Breweries launches "Nectar Sour Sparkling Peach" - Nikkan Kogyo Shimbun 2010/4/7
  8. ^ a b c d "Sapporo Breweries renews "black label" by achieving collaborative contract cultivation switch --News --nikkei BPnet”. Nikkei BP (July 2005, 11). 2008/7/21Browse.
  9. ^ a b "Jyokai Times Web version: Sapporo Breweries collaborative contract cultivation realized, "black label" label renewal PR”. Jyokai Times (November 2005, 11). 2008/7/21Browse.
  10. ^ a b "? Collaboration contract cultivation of all malt and hops has been confirmed, and the label of the main product has been renewed and PR? "Sapporo Breweries Black Label" renewal release announcement”. Sapporo Beer (March 2005, 11). 2008/7/21Browse.
  11. ^ a b c d e "Manufacturing Notebook | Received the German Federal Honor Award!”. Sapporo beer. 2008/7/21Browse.
  12. ^ a b "Sapporo Breweries Wins "German Federal Honor Award Gold Award" --MSN Sankei News”. Sankei Shimbun (June 2008, 6). 2008/7/21Browse.
  13. ^ Kiyoshi Shibata (reading) Kiyoshi ShibataKoto bank
  14. ^ Sapporo Lager Beer (Sapporo Beer Official Website)
  15. ^ [Ask the top] Mr. Mashiro Oga, President of Sapporo Holdings / Dedeflation "After all beer" "Nikkei MJ』May 2018, 1 (8 pages)
  16. ^ 120th Anniversary "Yebisu" Rewinds Premium Malt's and Intensified Offense and Defense (4) -MSN Sankei News December 2010, 2
  17. ^ Fair competition terms for beer labeling (PDF)
  18. ^ "Sapporo Winter Story" Winter Limited Release-Sapporo Winter Story Limited "Noriyuki Makihara Mini CD Album Present Campaign" Sapporo Breweries Ltd. September 2011, 9
  19. ^ [Sapporo] Area close contact!Liven up the city with Niigata limited beer(President, December 2012, 8)
  20. ^ Limited quantity of "Sapporo Marugoto Domestic" releasedSapporo Breweries (February 2014, 2) Retrieved February 24, 2014.
  21. ^ "Sapporo releases limited quantity of premium beer "Sapporo NIPPON PILS"". Nihon Keizai Shimbun (September 2015, 10). 2015/10/14Browse.
  22. ^ ""LAGER" misrepresentation to discontinue beer sales Sapporo and FamilyMart on February 2”. Nihon Keizai Shimbun (May 2021, 1). 2021/1/13Browse.
  23. ^ Third beer, sales discontinuation = Sapporo "Goku ZERO" -Additional payment of XNUMX billion yen in liquor taxJiji Dotcom December 2014, 6
  24. ^ ""Goku ZERO" taxation proceeding, Sapporo side defeated District Court "Not applicable to the third beer"". Sankei NewsSankei Shimbun (December 2019, 2). 2019/2/6Browse.
  25. ^ a b "Sapporo releases Japanese wine "Grand Polaire Koshu Sparkling Gorgeous Sweet"”. Nihon Keizai Shimbun (May 2015, 10). 2015/10/14Browse.
  26. ^ "Tailoring of pioneer beer”. Sapporo Breweries Official Homepage. 2021/2/13Browse.
  27. ^ ""Sapporo Pioneer Beer Tailoring" from discontinuation to release.I talked to Sapporo Breweries”. Japan Beer Journalists Association. 2021/2/13Browse.
  28. ^ Lager trademark uproar, to court --nikkei BPnet March 2002, 3
  29. ^ End of sales of fine lager Happoshu, eliminated by discount - 47NEWS-Kyodo News 2002/7/23
    Giraffe and Sapporo reconcile with lager design - 47NEWS-Kyodo News 2002/9/6
  30. ^ Wakuda "60 Years of Private Railway History Exploration" 2002 JTB p136 description. As of 1954, the starting salary for senior national civil servants was 8,700 yen, and one large bottle of beer was 1 yen, suggesting the luxury of the award and the high price of beer at that time.Wakuda's father had already retired at that time and was financially difficult, so the prize of 107 yen was used for the tuition of Yasuo, who was a college student. It is said that he drank it in the summer.
  31. ^ Sapporo Beer Company Sapporo Yumegai Koi no 3-chome Episode 26 First Hotel 60,Tokyo Copywriters Club -Retrieved August 2020, 4.
  32. ^ Sapporo Beer Company Sapporo Yumegai Koi no 3-chome Extra Edition making of First Hotel 120, Tokyo Copywriters Club --- Retrieved April 2020, 4.
  33. ^ Sapporo Beer | News Release | Sapporo Beer Renamed to Kyushu Hita Factory
  34. ^ a b c d e "GA Architect (17) Toyo Ito 1970 --2001-Architects of the World" (GA ARCHITECT Toyo Ito) 2001
  35. ^ a b c d e New Generation Landscape Architect Part1 Marumo Publishing 1996
  36. ^ Why has Sapporo supported "Hakone Ekiden" for over 30 years? 2020.1 / 2 Oricon
  37. ^ "Kenta Kiritani escapes the crisis with "Minus Raid"! "Sapporo-XNUMX ℃" new commercial". Sanspo (September 2015, 7). 2015/7/7Browse.

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