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📦 | Why is Rakuten x Stephen Curry's efforts praised in the United States?Great for maximizing the value of athletes ...


Why is Rakuten x Stephen Curry's efforts praised nationwide?Great for maximizing the value of athletes ...

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The corona wreck has severely damaged the sports industry not only in Japan but around the world.

The stage that top athletes aim for is always the "world," and the expandability of the domestic sports business market seems to be limited ... → Continue reading


"REAL SPORTS" is a sports media that conveys the "real" of athletes and sports. Focusing on exclusive interviews with athletes who are active in major leagues, professional baseball, J-League, overseas soccer, Olympic games, etc. We are telling you the possibilities.

Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.


CoronaWhat is (Corona)2019 From the endEpidemic of new coronavirus infection (COVID-19)Is a term that refers to disasters and crisis situations caused by[1].

Of the "corona bruise", "コ ロ ナ"Is"New coronavirus'[2],MisfortuneIs a word that means "disaster" or "disaster" or "unfortunate event"[3]Then, it is a compound word that is put after various nouns[4](Other examples: water damage, war damage, etc.). "Coronavirus disease","New Corona","COVID-19There is also a notation such as.

As the epidemic of new coronavirus infection spreads,2020 (Reiwa 2nd year) It has been widely used in newspapers and online since the middle of March.[5][Annotation 1][Annotation 2].

The word "corona bruise" is often misrepresented.A typical mistake is to mistake "worse" for "vortex" and "Corona vortex(Corona vortex) "[6].

New Word Award 2020 selected by Daijisen

Shogakukanby"New Word Award Selected by Daijisen In "2020", "Corona Sorrow" was selected as the runner-up,DaijisenA commentary by the editorial department was posted on the announcement site.

Served as a special selection committee member regarding the reasons for selectionMeiji UniversityMakirō Tanaka, a professor of the Faculty of International Japanese Studies, said, "It is a word that expresses the current situation in the world, and it has become an important word for sharing the desire to overcome this, find a new lifestyle, and manage to survive. We made it the runner-up with support for that feeling. "In addition, TanakaJapanese languageFrom this point of view, it is worth noting whether "○○ 禍" will be derived as a coined word component in the future.[7].


[How to use footnotes]

注 釈

  1. ^ In the online transmission by the administration, etc.
  2. ^ In newspaper reports,National newspaperAppeared on all 5 papers. etc.Block paperThen, etc.Prefectural paperThen, in what is evaluated as being equivalent to block paper, Such. In general prefecture paper,etc.



Related item

Sports industry

Sports industry (British: Sport Industry) IsSportsInvolved in activities, experiences, or company production, promotion, promotion, or organization with a focus onindustry.

The sport itself has various tangible and intangible functions, and it already exists to meet people's sports demands.Industry classificationIt is a concept as an industry, which is composed of various industrial groups that are not bound by[1].

Professional sports

The most major industry related to sports is the professional league, which is centered on most other industries in the sports world.America's four major professional sports (American Football,basketball,Ice hockey,baseball) Are some of the top earners in the United States.

Market size of professional sports
NameNet worth
NFL$ 748 million[2]
NBA$ 495 million[3]
NHL$ 184 million[4]
MLB$ 494 million[5]
MLS$ 43 million[6]

Sports apparel

Sports apparel includes a variety of clothing for enjoying a variety of sports, from fan-based jerseys to actual clothing and tools.There are many retailers, including online and face-to-face, that offer a large number of these products.Many of these companies have professional athletes who support them, as well as securing fans and buyers.

Scale of sports apparel companies
NameNet worth
Nike$ 159 million[7]
ア デ ィ ダ ス$ 69 million[7]
ア ン ダ ー ア ー マ ー$ 35 million[7]
Reebok$ 12 million[7]

Sports tourism

Sports are often played in huge arenas and stadiums that attract people from all over the world.People fly around the world to see their favorite team play, and even if the team isn't having the best season, some arenas and stadiums lead fans there.The construction and refurbishment of these arenas and stadiums is a huge business in itself, as it is often used for other purposes such as music events.The transportation of the athletes themselves is also an important business.This is because keeping players safe and getting them where they need them on time can be a hassle.

An example
  • Sports-related corporate travel
  • Travel as part of a team and sporting event
  • Adventure and sports fantasy travel
  • Recreational transportation
  • Sport event trip
  • Hoover, Hunt & Nichols (Build Arena)
  • Revenue of watching sports
  • Stadium construction
  • Sports sponsorship costs

Sports supplements and sports medicine

Athletes around the world strive to gain a competitive advantage in the best possible way.Over time, companies will enable these athletes to train stronger, stronger, and longer.SupplementHas been developed.With proper training these supplementsdiet remedyCombined with, it improves the overall result of any athlete at any level of competition.

Supplements are about sports training, but as a way to deal with athlete injuries and illnessSports medicineThere is something like that.When an injury hits an athlete hard, the presence of a medical professional with specialized knowledge to recover it will help them recover.

An example

Sports related goods

Sports-related goods come in a variety of forms, from autographed clothing to trading cards to stuffed animals and accessories related to teams and athletes.Fans take great pride in owning what their favorite athlete once used or signed, and specialty shops selling such items are lined with lots of goodies.Many of these shops also host events for fans to meet their favorite players.

Sports marketing

According to the report "The Future of Sports" published by TheFuture.org, sports marketing isSocial mediaIt is greatly influenced by the changes in technology stimulated by.Sports clubs, franchises, and professional athletes use SNS to strengthen their marketing activities and interact with their fans to influence the economics of sports marketing.Mobile games,Digital videoContent, content for fan acquisition using league footage, and other sports-themed digital media are on the rise.Digital sports marketing is ubiquitous in major sports brands, from clubs to retailers. Compared to 1990, sports marketing has not only changed from static to digital, but has also grown exponentially in terms of economic impact.The availability of statistics in near real time has also impacted sports marketing in the sports gambling industry.

Market size of the sports industry in the United States (US $)
YearsEstimated size of the entire US sports industryEstimated size of the global sports industryAnnual corporate spending for US sports advertising
2017 5,199 billion1.3 trillion377 billion


  1. ^ Development Bank of Japan Regional Planning Department (2015) (Japanese). The development potential of the international sports industry and sports support by companies in 2020 (Report). P. 3. https://www.dbj.jp/pdf/investigate/etc/pdf/book1505_01.pdf October 2021th, 3Browse.. 
  2. ^ Communications. “Forbes Releases 21st Annual NFL Team Valuations". Forbes. Forbes. October 2021th, 3Browse.
  3. ^ Badenhausen. “NBA Team Values ​​2018: Every Club Now Worth At Least $ 1 Billion" (English). Forbes. October 2018th, 12Browse.
  4. ^ "NHL Team Values ​​2017". Forbes. October 2018th, 12Browse.
  5. ^ Ozanian. “Baseball Team Values ​​2018" (English). Forbes. October 2018th, 12Browse.
  6. ^ Communications. “Forbes Releases 2016 MLS Team Valuations" (English). Forbes. October 2018th, 12Browse.
  7. ^ a b c d "The Forbes Fab 40: Puma Debuts On 2019 List Of The World's Most Valuable Sports Brands". Forbes. Forbes. October 2021th, 3Browse.


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