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🏛 | GoTo Travel Management Country Leads Governor Fukuda at National Governors' Association


GoTo Travel Management Country Leads Governor Fukuda at National Governors' Association

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Governor Tomikazu Fukuda of Tochigi Prefecture recommended the GoTo Campaign and financial support, and stated that the government should take leadership and clearly indicate its investment policy.

The National Governors' Association's New Coronavirus Emergency Response Headquarters Meeting was held online on the XNUMXrd, regarding GoTo Travel ... → Continue reading

 Tochigi TV

Tochigi TV is a Tochigi TV station that celebrated its 2019th anniversary in April 4. We will deliver the latest news in Tochigi Prefecture.

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Financial support

Go To Campaign

Go To Campaign(Go to campaign) is in JapanTourismSuch asneedTo evoke 2020Happened toEpidemic of new coronavirus infectionAnd depending on the fashionEmergency declarationWith the refraining from going outRequest for leaveExhausted byBusiness-EconomyFor Japanese residents and domestic people with the aim of revitalizingJapanese govermentbyEconomic policy[1][2].


2020On April 4, the government approved a supplementary budget bill for fiscal 7 amounting to 108 billion yen in order to implement the "emergency economic measures for new coronavirus infectious diseases" with a business scale of 16 trillion yen.[3].. Of this, 1 billion yenTravel-Food and drink-EventsUsed for the “Go To Campaign” as a demand stimulating business such as[4].

Campaign subsidizes the cost of domestic travelMinistry of Land, Infrastructure, Transport and Tourism(Tourism Authority) Jurisdiction "Go To Travel(Tourism campaign), stimulate demand for food and drinkMinistry of AgricultureJurisdiction "Go To Eat(Food and drink campaign), subsidize ticket fees for events, etc.Ministry of Economy, Trade and IndustryJurisdiction "Go To Event"(entertainmentCampaign)Shopping districtPromotion "Go To shopping street"(Regional promotionCampaign)[5].

Go To Travel

In the Go To campaign,Foreign tourists visiting JapanTo attractInboundHas been supported by宿 泊-transportation(Transportation)・giftSince the tourism-related industries (working population of 400 million or more) were hit hard, ¥1 billion was invested in “Go To Travel”. Specifically, specify during the campaign period (end date undecided)Travel agency(Tourism AuthorityTravel products (in Secretary Registration Business)パ ッ ケ ー ジ ツ ア ー) Purchase orインターネットFor the user who made a hotel reservation from the hotel reservation site of, half the price, up to 2 yen per person, discounted,(I.e.We also support the issuance of discount coupons that can be used at restaurants and souvenir shops.

Furthermore, as "improvement of tourism infrastructure in preparation for a reversal offensive"Tourism resources・Sightseeing event (FestivalEtc.) to increase the ability to attract customers and increase the rate of return,MultilingualNotationFor small businesses like souvenir shopsCashless paymentAs a "large-scale promotion for overseas" with an introduction support and a recovery of foreign touristsInternational Tourism Promotion Organization(JNTO) is closedAir routeTo encourage the resumption of and introduce the charm of Japanpublic relationsDevelopment, tourism as "building a strong economic structure"Infrastructure OfdigitalizationSupporting conversion to non-contact and remote type[3].

Management of "Go To Travel"Japan Travel Agency(JATA,Nobuaki SakamakiChairman)National Travel Association(ANTA,Toshihiro NikaiChairman),JTB,Japan TravelMajor travel agencies such asTourism industry joint proposalWe will start discounting accommodation charges from July 7, and will issue coupons for eating and shopping on the road from September. In addition, travel plans that have already been booked are also applicable to departures after July 22[6].

From October 10st, 1% of the travel price will be distributed as a regional common coupon that can be used in and around the prefecture of the accommodation (main destination in the case of a day trip), and it has not been covered so far. Travel in Tokyo and trips by residents of Tokyo are also eligible for discounts from October 15st.[7].. In addition,Kazuyoshi AkabaneMinister of Land, Infrastructure and TransportHas announced its intention to continue "Go To Travel" until the spring of 2021.[8], Ends when the execution budget is exhausted[5]..By the way, the name isJapanglishIs[9].

Go To Eat

The Go To Eat campaign is a national demand-stimulating campaign that stimulates demand at restaurants and supports agriculture, forestry and fishermen who supply foodstuffs by returning points and issuing premium meal tickets. Start from late September 2020[10].

Go To Event

Can be the target of "Go To Event"Sports,stageAboutJ LeagueVoluntarily postponed deregulation of 50% of spectators[11], There was a cluster at a theater in Shinjuku[12], The government has decided to refrain from easing the event for the time being, so the timing of the start of the campaign is undecided[13].

Go To shopping street

This is a measure to revitalize the shopping district, and is a measure to support up to 300 million yen for events, product development, PR activities, etc. carried out by the shopping district.[14][15].. It started from October 10th in various shopping districts.[15].

Economic effects

Dai-ichi Life Economic Research InstituteEstimated the economic effect of the "Go To Campaign" (Travel Eat Event excluding Go To Shopping Street) to be between 2.10 trillion yen and 2.80 trillion yen.[16].. According to the Japan Travel Agency Association, the number of reservations by destination using a major travel site in August exceeded the same month last year in 8 prefectures, it was found on September 32, 2020[17].. These reservations showed regional variations, and the high-end hotels were popular.[17].


Secretariat company that undertakes the campaign businessPublic offerOn the occasion ofConsignmentAssuming that the cost is 2 billion yen, which is 3095% of the total project cost, it is a huge amount国会At the placeOppositionCriticism from one after another stopped the public offering[18], The implementation time is expected to be significantly delayed (with METIDentsuThe relationship withEnvironmental co-creation initiativeSee also).

On June 6, the cross-border movement across prefectures will be lifted, but the start time of "Go To Travel" is expected to be in early August,Summer VacationCongestion due to user concentration on (3 dense), and criticism that there is not enough time to refrain from going out again due to the second wave of the corona epidemic that may occur in autumn. If you feel anxious about traveling long distances and long distances消费IndicesSince it will be low, it is unknown how much it will be consumed for tourism[19].. According to the survey result of summer 2020 travel trends, 67% of respondents refrain from travel and 15% of travel to nearby places without crossing prefectures.[20], It is a campaign in which the demand for tourism is expected to decrease significantly.

Pros and cons

Since the beginning of July, the number of infected people has been increasing again, and the heads of local governments have suggested that the "Go To Travel Campaign" is premature.[21].

There was also a move by the governors to refrain from traveling and sightseeing.For example, on July 7th, the number of infected people in Tokyo exceeded 2 per day for three consecutive days from July 3nd.Yuriko KoikeGovernor of TokyoRequested the residents to refrain from unnecessary and urgent movements to the outside of Tokyo[24].Hideaki OmuraGovernor of Aichi Prefecture requested to refrain from unnecessary and urgent movement to the Tokyo metropolitan area[25].. In addition, the Governor of Saitama Prefecture said on July 7th, "I want the residents of Saitama Prefecture to avoid choosing Tokyo as a destination for their sightseeing and to stay in the prefecture or nearby areas."[26].

On the other hand,Daisaku KadokawaMayor of KyotoMade a positive statement as "I think that human beings are important to live a social and cultural life as well"[27]. Also,Kensaku MoritaGovernor of Chiba PrefectureShowed a certain understanding, "If you think about the economy, you can understand what the country is saying,"Micro tourism"Please come to Chiba nearby in perfect condition"[28].

Asahi ShimbunConducted on July 7th and 18thpollThen, "Go To Travel" started on the 22nd, 74% of them answered "no" and "agree" was 19%. 74% of the Abe government's series of actions to determine the start time and target area were “not evaluated”. Looking at the approval or disapproval of the start of business by gender, men were 24% and 70% disagreed, while women were 14% and 77% disagreed. Tokyo residents who were excluded from the campaign were 21% in favor and 72% against.[29].

In a regular press conference on August 8Iwate OfTakuya TatsumasuThe governor said that it was too early to start in July about "Go To Travel," which is about a month old.New coronavirusHe pointed out that the expected effect would not be achieved if the infectious disease did not converge, and criticized that it would be a failure.[30].. On the other hand,Miyagi OfYoshihiro MuraiAt the regular press conference on August 8th, the governor commented on “Go To Travel” “I think it was effective for the use of the Shinkansen because there were few passengers on the Shinkansen. , GoTo Travel would have been a disastrous situation," he said. "It was good. I think it was a success."[31][32].. Governor Murai of Miyagi prefecture said that Governor Tatsumasa of Iwate prefecture criticized "Go To Travel" at a conference on the 21st, "It is one idea, but at least Miyagi would be in a more miserable situation without a campaign. It has become"[33].

Go To Campaign and Infection

In order to eliminate the above-mentioned anxiety factors, the government will set a limit on the number of guests and the time system for the temperature measurement and common areas (diners and public baths) used by the accommodation facilities in the “Go To Travel Campaign”. Guidance will be given, and the Ministry of Land, Infrastructure, Transport and Tourism will confirm and certify it as a campaign target facility. Not authorized for campaign discount[34].

On May 7Yasutoshi NishimuraThe minister replied that "it is natural for politics to take responsibility for various matters as a result" even if the campaign spreads the infection.[35].

The government decided on July 7 to exclude trips to and from Tokyo from "Go To Travel".[36].

On August 8, the Japan Tourism Agency announced that it will not announce how many people are infected with coronavirus at accommodations participating in Go To Travel.[37].

On September 9, it was said that there were a total of 1 million people who used "Go To Travel", and it was confirmed that 556 people were confirmed to be infected with the new coronavirus.Chief Cabinet SecretaryRevealed by[38].

On November 11, Minister of Land, Infrastructure, Transport and Tourism Akabane acknowledged that Hokkaido is not in a position to review Go To Travel operations.[39].. On the 20th, Prime Minister Suga stated in a Diet response that the number of infected people among Go To Travel users so far is small, and expressed his intention to continue while thoroughly implementing infection control measures.[40].


The development of the "Go To Campaign" is traditionalMonomi YuzanTo develop attractive attractions that are unique to each region, through effective tourism consumption and uniform tourism infrastructure developmentHospitality-ConsumptionIntangible likeServiceBy spreading totourismIs expected to develop into[41].

Overseas similar example

Eur-lex.europa.eu eur-lex.europa.eu,オーストラリアEven in foreign countries where the tourism industry occupies a large amount of tax revenue, the policy of recommending domestic travel for its own people is adopted.[42].


  1. ^ Japan Broadcasting Corporation. ““GO TO Campaign” to be implemented from August: Minister of Foreign Affairs, New Corona Measures". NHK News. 2020/6/21Browse.
  2. ^ "What is the Go To Travel Campaign? When do you start”(Japanese). LINE Travel jp Travel Guide. 2020/6/21Browse.
  3. ^ a b Government decides budget for tourism support after the new Corona, 1.7 trillion yen to stimulate demand for domestic travel, and also supports restart of suspended routes to recover inbound tourists Travel Voice April 2020, 4
  4. ^ Government GoTo campaign business Secretariat public recruitment review “Starting delay inevitable” Tourism Economic News June 2020, 6
  5. ^ a b Can the "Go To Campaign" be the trump card of economic recovery? Isn't "concern" only about office expenses of 3,000 billion yen? FNN February 2020, 6
  6. ^ Start date of Go To campaign decided, travel from July 7nd, refund later even if reserved, common coupon after September Travel Voice April 2020, 7
  7. ^ [Illustration] Travel is up to half price "Go To Campaign" breaking news / latest information <for travelers> Airstair September 2020, 9
  8. ^ Tourism support project, continued until next spring External outsourcing costs reduced, diplomatic ministry Kyodo News June 2020, 6
  9. ^ Is GoTo Travel a grammar mistake? The government also said, "In English..." Asahi Shimbun July 2020, 7 (Yahoo! News)
  10. ^ Go To Eat Campaign Starts in late September Supporting the food and beverage industry with point redemption and premium meal tickets Airstair September 2020, 9
  11. ^ Why did the J League forgotten the restrictions on "8% mobilization of spectators after August 1st" before the government guidelines were issued? THE PAGE July 2020, 7 (Yahoo! News)
  12. ^ Shinjuku cluster theater, theater changes such as cancellation Nikkan Sports July 2020, 7 (Yahoo! News)
  13. ^ Event relaxation postponed for the time being Kyodo News July 2020, 7 (Yahoo! News)
  14. ^ "What is Go To Shopping Street?”(Japanese). Nikkei newspaper electronic version. 2020/11/25Browse.
  15. ^ a b "New Corona GoTo Shopping Street, XNUMX groups to participate from XNUMXth in various places" (jp). Mainichi Daily News(July 2020, 10). https://mainichi.jp/articles/20201017/ddm/008/040/134000c 2020/11/25Browse. 
  16. ^ Estimated effect of Go To campaign, travel boosts demand by 55%, market expansion up to 1.37 trillion yen Travel Voice April 2020, 6
  17. ^ a b “Major travel site, reservation increase in August in 32 prefectures, popular focus on luxury inns” (jp). Mainichi Daily News(July 2020, 9). https://mainichi.jp/articles/20200902/k00/00m/020/188000c 2020/9/4Browse. 
  18. ^ "Go To Campaign" redone Asahi Shimbun June 2020, 6 (Paid article)
  19. ^ Start of tourism support, "Do it during summer vacation" by August Kyodo News June 2020, 6
  20. ^ Summer travel “Reserve” XNUMX%... Yomiuri poll Yomiuri Shimbun May 2020, 7
  21. ^ "Governor of Shiga Prefecture "A uniform GoTo business nationwide is too early"”(Japanese). Nikkei newspaper electronic version. 2020/7/29Browse.
  22. ^ Mayor Mutsu worry about GoTo Asahi Shimbun July 2020, 7 (Yahoo! News)
  23. ^ “GoTo Campaign” is coming soon Governor of Miyagi and Fukushima is wary Hebei Shimpo July 2020, 7 (Yahoo! News)
  24. ^ “Tokyo residents refrain from moving to other prefectures” Governor Koike requests self-restraint Asahi Shimbun November 2020, 7
  25. ^ "Governor of Aichi and Omura “Please refrain from unnecessary and urgent movements in the Tokyo metropolitan area” Promote economic activities within the prefecture”(Japanese). Mainichi Newspapers. 2020/7/29Browse.
  26. ^ Japan Broadcasting Corporation. “Go To Travel Governor of Saitama “Before visiting Tokyo/Saitama for tourism purposes”". NHK News. 2020/7/29Browse.
  27. ^ “Go To” Kyoto Mayor understands the implementation Cluster occurrence “There are not many tourists” Mainichi Newspaper July 2020, 7 (Yahoo! News)
  28. ^ Governor Morita, Chiba Prefecture, proposes to residents "Go To Chiba this year" "From the outside of the prefecture, please do your best" Sponichi July 2020, 7 (Yahoo! News)
  29. ^ "Start of GoTo, 74% “opposite” Asahi Shimbun poll: Asahi Shimbun Digital”(Japanese). Asahi Shimbun digital. 2020/7/19Browse.
  30. ^ "GoTo, “Failure” and Governor Iwate”(Japanese). West Japan News. 2020/9/1Browse.
  31. ^ ""Without GoTo, the inn / hotel would have been in a dire situation." ... Governor Miyagi evaluated: Society: News”(Japanese). Yomiuri Shimbun Online (September 2020, 8). 2020/9/1Browse.
  32. ^ “GoTo Travel, Governor Miyagi “Success” pointed out the ripple effect on the hotel” (jp). Mainichi Daily News(July 2020, 8). https://mainichi.jp/articles/20200825/k00/00m/040/013000c 2020/9/1Browse. 
  33. ^ “GoTo Travel, Governor Miyagi “Success” pointed out the ripple effect on the hotel” (jp). Mainichi Daily News(July 2020, 8). https://mainichi.jp/articles/20200825/k00/00m/040/013000c 2020/9/1Browse. 
  34. ^ Obligation of GoTo companies to take infection measures Temperature measurement and partition plate installation Asahi Shimbun July 2020, 7 (Yahoo! News)
  35. ^ NTV. “GoTo Minister Nishimura "Politics Is Responsible for Results" | NTV NEWS24”(Japanese). Nippon Television News 24. 2020/7/19Browse.
  36. ^ "Government excludes departure and arrival of "GoTo" in Tokyo Increasing local concerns-Prime Minister Abe "Judgment based on the situation": Jiji.com”(Japanese). Current affairs dot com. 2020/7/29Browse.
  37. ^ "The number of people infected at "GoTo" participating inns is "not announced". Japan Tourism Agency: Tokyo Shimbun TOKYO Web”(Japanese). Tokyo Shimbun TOKYO Web. 2020/8/6Browse.
  38. ^ Japan Broadcasting Corporation. ““Go To Travel” Total 556 million users Corona infection 6 people Chief Cabinet Secretary". NHK News. 2020/9/1Browse.
  39. ^ Japan Broadcasting Corporation. “"Hokkaido's Go To Travel is not in a situation to review" Akabane, Minister of Land, Infrastructure, Transport and Tourism". NHK News. 2020/11/25Browse.
  40. ^ "Government GoTo continuation policy, opposition opposition to "The World God Only Knows" remark". TBS NEWS. 2020/11/25Browse.
  41. ^ The starting point for learning trust and diversity After-corona "sustainable tourism" Forbes June 2020, 6
  42. ^ Go to Campaign in the Wiscorona Era: Are There Successful Cases Overseas? Yahoo! News August 2020, 7

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