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🏛 | [Avian influenza] Deputy Minister of Agriculture and Fisheries Miyauchi promises support to Governor Nisaka

Photo Deputy Minister of Agriculture and Fisheries Miyauchi (back) meeting with Governor Nisaka (front) (December XNUMX, Wakayama Prefectural Government Governor's Office)

[Avian influenza] Deputy Minister of Agriculture and Fisheries Miyauchi promises support to Governor Nisaka

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Governor Nisaka urges Deputy Minister Miyauchi not only to provide human and physical support, but also to call on the people from the national government to prevent human infections even if they eat chicken meat and eggs in order to prevent reputational damage. Did.

Hideki Miyauchi (Miyauchi ...) following the outbreak of highly pathogenic avian influenza yesterday (XNUMXth) at a poultry farm in Kinokawa City. → Continue reading

 Wakayama Broadcasting News

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Harmful rumor

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Harmful rumorWhat is (Fuhyohigai)?ReputationByEconomicIdamageTo receive[1].. In a narrow sense, "Media damageIs also part of this.

In Japan, especially after 2011, when it comes to reputational damage.Fukushima Daiichi Nuclear Power Plant AccidentDue toFukushimaIn many cases, it refers to an event in which the product of production cannot be sold.


Basically,rumorAmong them, it is a name used to call the damage or a series of events when it is thought that the damage was caused by the spread of rumors that did not convey the facts and accurate information accurately.The term "rumor damage" may be used deceptively for events that do not meet the above definition, and this section outlines all events reported as rumors damage.


2000 year 6 month,Industrial wasteWith processing and melting facilitiesNaoshima TownThe "Rubbish Damage Countermeasures Ordinance" was established. If a business that runs a business in the town suffers economic damage due to rumors, it is said that rumors against damage to rumors will be paid within the scope of the damage. 2011,Fair Trade CommissionHowever, due to the Great East Japan Earthquake,Antitrust lawRelated events) and some of the reputation damageSubcontract ActDealt with on the basis of[2].. Also,Ministry of Economy, Trade and IndustryIn the medical device field study group,Product Liability LawAt the same time, there is a case studied as one of the risks and costs for manufacturers.[3].


In Japan, the word "rumor damage" has come into common use.Nakhodka Heavy Oil Spill AccidentSince the beginning of the latter half of the 1990s when such problems occurred.Naoya SekiyaIs the first appearance of the minutes of the Diet,1956Held in the House of Councilors in MarchSoneHe argues for an indirect damage caused by the "rumor of bikini tuna"[4].

Cabinet Office OfAtomic Energy CommissionServed as an expert memberChubu UniversityProfessor'sKunihiko TakedaIt is,Fukushima Daiichi Nuclear Power Plant AccidentFor example,NHKHas repeatedly reported that the government commented that "this level of radiation is all right" and that the announcer himself said it was "safe" as well as the government comment. Furthermore, from the sea of ​​Fukushima Prefecture, the regulated value of 1250 timesRadioactive OfIodineOnly the comment of NISA that "there is no immediate health effect" is detected[5][6].. From these cases, reputational damage is caused by not transmitting correct information.” The reason for this is that if the information is incomplete, it becomes more uneasy due to the nature of human beings and they will take prudent action when trying to protect their own safety. And it is said that it is "normal human social activity" that occurs when information is insufficient even for the trend that makes rumor damage bad, and it is necessary to "provide accurate information" to eliminate rumor damage Preaching[7].

Not trueFalse rumorIf there is a problem with the product or service, or if you decide not to buy based on correct information, it is not a reputational damage.

In that regard, Tomoyuki Isoyama on May 2011, 05Contemporary business"It is not "rumor damage" that consumers do not buy. It is because the government cannot trust that panic is scarier than health damage," he said.

Cases of rumor damage

Before 1983


  • Red pepper lotus rootByFood poisoningAn incident occurred, 36 people got poisoned, 11 of them died.The cause of the food poisoning was the sloppy hygiene management of Sanko Co., Ltd., a manufacturer of mustard lotus root that caused the food poisoning, but due to the daily reports, even the manufacturer of mustard lotus root, which had nothing to do with it, was damaged by rumors, and was forced to suspend or close down the business. The whole Karashi lotus root industry was greatly affected.


  • Toyota Trading CaseHave similar names due toToyota Tsusho(Toyota group) and the same name Toyota Shoji (Yamaguchi Ofpaperdistributor.It is derived from the surname of the founder and has nothing to do with the Toyota Group).
    • The founder of Toyota Shoji, which caused the incident in the first place, to make the illusion that it is the Toyota Group.Kazuo NaganoWas intentionally named.




  • 1993 US uproarUrgently at the request of the Japanese side (old rice, old rice)輸入 officialThai riceAbout "smell and bad" "A mouse Ofcorpsewas discovered, such asBiased coveragewas emphasized.The public and private sectors were affected by harmful rumors and became an international issue.




  • Nakhodka Heavy Oil Spill AccidentBySea of ​​JapanThe coastal ocean was extensively polluted. This allowscrabThe season was approachingKaga,Wakasa,Kitakinki,San'inReservations were canceled one after another at each tourist spot.Since crabs live on the seabed, they were hardly damaged by heavy oil, and some of them were caught before the accident, some were frozen stocks, and some were directly shipped from other production areas, so it is believed that they were unrelated to the accident.Fishery cooperativeAlthough the ryokan and ryokan unions actively publicized the safety of the area, they were unable to escape rumors and the number of tourists visiting the area plummeted to less than half of the average year.
  • Television Animation,Pokemon OfBroadcasting accidentIspolygon shockThere has occurred.This actuallyPikachuDespite the fact that the light emitted by thepolygonAfter being damaged by rumors, it almost disappeared from Pokemon works.[11].


  • February 2"News station"But,DioxinThe high-concentration detection case was reported as "many detected from leafy vegetables", and incorrect data and image images that could lead to misunderstanding were flowed,TokorozawaProductionSpinachな どVegetablesprices have plummeted.


  • American terrorist attacksDue to the influence of, the person who canceled the trip to Okinawa is until the end of 13,School Trip17 people, 5 ordinary travelers, 22 people in total[12].. EspeciallySchool TripThe most frequent cancellations ofMinistry of educationAre all prefectures as of September 9Board of educationsent toOverseasIt was triggered by a notice stating that students should stay away from U.S. military facilities on school excursions.some who received thisBoard of educationstates that when forwarding information to local public schools,American baseThere is South Korea,OkinawaDue to the addition of the information "Be especially careful about school excursions to[13].. On October 10, the tourism industry group who received this situation protested to the Ministry of Education, Culture, Sports, Science and Technology's Elementary and Secondary Education Bureau. A notification was issued to recommend considering Okinawa as a proxy for[14].



  • bird-fluSuspected to be infected withchicken-Chicken eggsWere distributed to Kyoto, Shiga, and Osaka prefectures, and chicken sales declined despite no health problems.
  • Niigata Chuetsu EarthquakeBySado IslandThe number of tourists has drastically decreased due to the flood of travel cancellations in areas where the damage was minor.


  • XNUM X Month X NUM X Day,CaliforniaWomanFast foodshop"Wendy'sThe media reports overheated, saying that "there were human fingers in it." As a result of the investigation, it was found that this woman had filed similar lawsuits against other stores in the past, and that this case was also caused by mixing the finger of an acquaintance lost in an industrial accident. The woman was arrested, but "Wendy's" suffered an economic loss of about $250 million due to rumors.





Rumor damage caused by the Fukushima Daiichi Nuclear Power Station accident

Occurred on January 3Great East Japan EarthquakeStarted fromFukushima Daiichi Nuclear Power Plant AccidentRefugees are required to undergo radioactivity testing due to[16]Refused to take a taxi[17],BullyingEncounter[18]such cases occur.similarlyIndustrial productsThere is also reputational damage to[19][20]In addition, fear of exposureTrackThere have been cases where drivers did not try to enter the disaster area (unrelated to the nuclear accident), and as a result, relief supplies did not reach the victims.[21]In addition, the anguish of residents and care center employees who have suffered from harmful rumorsNews programIn some cases, it became clearer and was broadcast.[22].. FurthermorecropsThere are also claims that there was reputational damage to[23].

XNUM X Year X NUM X Month X NUM X Day As a speaker at the “Fukushima, Towards the Environment Beyond” dialogue forum held inThe University of Tokyo Graduate School of Interdisciplinary Information StudiesAssociate professor OfHiroshi KainumaSaid, "The reasoning and words that cause rumors, such things are called rumors."Minister of the Environment OfShinjiro KoizumiAt the same time, he said, "I should not be a rumor perpetrator."[24].. September 2021, 9Asahi ShimbunHas published an article discussing the terms "rumor perpetrator" and "rumor perpetrator".[25].

Spanish cucumber

Mainly in northern Germany in MayEnterohemorrhagic Escherichia coli infection caseOn May 5th,HamburgAccording to the city authorities, the source of infection isSpainProductioncucumberWas subsequently announced that it was not due to cucumber[26].. Against reputation damage caused by thisJose Luis Rodriguez ZapatelloThe Spanish Prime Minister and others are willing to claim damages[27],Germany'sAngela MerkelThe prime ministerEUsaid they would provide financial support[28].






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注 釈

  1. ^ CurrentUkraine OfKiiv Oblast
  2. ^ The company also has strong ties with the political world, with successive presidents entering national politics.
  3. ^ The old school name "First nameFuruyaElectricityspiritworkfrom business high school.
  4. ^ This reputational damage was not limited to the school, but both were active at the time.Professional baseballWas a playerJunki Kono,Kimiyasu KudoAnd so on, it reached the school alumnus.
  5. ^ Osaki City Council20 Iwate-Miyagi Inland Earthquake Disaster Countermeasures Investigation Special CommitteeAccording to (held July 2008, 7), it is estimated to be 14 yen. He is also the mayor of the city on July 695549000.Yasushi ItoVisited the Japan Meteorological Agency and applied to change the name of the earthquake.Iwate-Miyagi Earthquake: Change in earthquake name... Mayor Osaki points out rumor damage(Only the mayor's photo, the article is broken)
  6. ^ The "corona" trademark isCorona dischargeCelestial phenomenon.
  7. ^ In the end, the domain name of the website of the New Coronavirus Infectious Diseases Promotion Office of the Cabinet Secretariat (corona.go.jp) is that of Corona (corona.co.jp) and only one character is different.


  1. ^ Kojien, XNUMXth edition, "Rumor damage"
  2. ^ "Response of the Fair Trade Commission following the Great East Japan Earthquake (PDF)”. Fair Trade Commission. P. 14 (March 2012, 3). April 2013, 1Browse.
  3. ^ "Study Group for Participation in the Medical Device Field and Activation of Material Supply (Part 3)-Distribution Materials”. Ministry of Economy, Trade and Industry. April 2013, 1Browse.
  4. ^ a b Takumi Sato``Ryogen's media history'' Iwanami Shoten <Iwanami Shinsho> 2019,ISBN 978-4-00-431764-7 pp. 225-239.
  5. ^ MSN "Immediately affect health" Seawater 1250x radioactive iodine detection Nuclear Safety Commission
  6. ^ Fukushima Nuclear Power Plant, 3355 times more iodine detected in seawater near outlets Once decreased but re-increased
  7. ^ Nuclear power plant emergency information (46) Learn "rumor damage"
  8. ^ "The tragedy of Hiroshima that continued after the war Yoshio Tamura (74), Chairman of the Ichi Atomic Bomb Victims Association | Zama”(Japanese). Town news (September 2016, 8). April 2022, 9Browse.
  9. ^ yukimiyamotodepaul.[Chernobyl coverage] Discrimination against residents near the nuclear power plant due to harmful rumors about radiation / The government issues a document stating that "this person can freely enter and exit anywhere" via Rocket News 24" (English). The Atomic Age. April 2022, 9Browse.
  10. ^ "Chernobyl accident 28 years agony and reputational damage”. Norinchukin Research Institute. April 2022, 9Browse.
  11. ^ "Pokemon official Twitter tweeted that "polygons are not bad" → "Finally forgiven" "historical moment" "that is because of Pikachu" fan delight”(Japanese). Netorabo. April 2022, 9Browse.
  12. ^ Japan Travel Industry Association "Business Report for FY 13"
  13. ^ Asahi Shimbun September 9, evening edition "School trip, Okinawa shout-Notice of Ministry of Education, invite self-restraint"
  14. ^ 13 First section of the liberal arts, No. XNUMX “About school excursion to Okinawa prefecture based on the situation after the terrorist attacks in the United States” (to each prefectural governor, prefectural governor)
  15. ^ "Hot Snow 18 Special" from the disaster area-Mayor Yuzawa, Niigata Prefecture
  16. ^ "Radiation inspection requested to nuclear evacuees Tsukuba mayor, apologize for lack of consideration". 47NEWS (September 2011, 4). April 2011, 5Browse.
  17. ^ "Outdoor activities restrictions Can children be protected?". Shinano Mainichi Shimbun (September 2011, 4). April 2011, 5Browse.
  18. ^ "Fukushima number rejected, in the classroom behind the scenes... suffering rumors". YOMIURI ONLINE (September 2011, 4). April 2011, 5Browse.
  19. ^ "[Radioactivity leak] Commencement of radioactivity measurement for industrial products Miyagi, to prevent reputational damage". MSN Sankei News (September 2011, 4). April 2011, 5Browse.
  20. ^ "[[Korea BBS] What do you think of the Nissan Cube? "A cute Japanese car..."". Searchina (September 2011, 8). April 2011, 8Browse. "Same vehicleBut I am worried about radioactive contamination."
  21. ^ "Serious reputation damage, refusal of gasoline transportation to Fukushima (1/2 page)". SANSPO.COM (September 2011, 3). April 2011, 5Browse.
  22. ^ From TV Asahi Broadcasting Super Morning March 3st broadcast.
  23. ^ "[Press Release] Don't lose rumors! "Eat vegetables to support farmers and agriculture!"-Information on support events- (PDF)". JA Zenchu (September 2011, 4). April 2011, 5Browse.
  24. ^ "Fukushima, to the environment beyond." Dialogue Forum Report -Ministry of the Environment
  25. ^ September 2021, 9, Asahi Shimbun "Who is the'rumor perpetrator'? Uneasy air drifting in the use of contaminated soil"
  26. ^ “Loss of ¥234 billion per week, trembling tremor in Europe's “O104” reputation damage 2/2”(July 2011, 6). http://sankei.jp.msn.com/world/news/110602/erp11060210030003-n2.htm 
  27. ^ "European E. coli O104 infection spreads in Europe, a total of 18 deaths occur in Germany". Asahi Shimbun(July 2011, 6). http://www.asahi.com/international/update/0602/TKY201106020652.html 
  28. ^ “Germany O104 Rumor Says Spain for Offering-EU Financial Assistance”. (English edition(July 2011, 6). http://jp.ibtimes.com/articles/19279/20110603/76992.htm 
  29. ^ "Fairy clothes trouble, reputation damage on "Sunray Day", which is very similar to the company name". Tokyo Metropolitan Television(YouTube). (January 2018, 1). https://www.youtube.com/watch?v=81WJQawdmh4 April 2018, 5Browse. 
  30. ^ "Complaint about "Nichitai size" "Rugby" American football reputation damage"Nikkan Sports. (February 2018, 5). https://www.nikkansports.com/sports/news/201805240000622.html April 2018, 5Browse. 
  31. ^ "Don't call it "Prius Missile"!Does the Prius have more accidents? "The car is not bad," said the owner [I listened to everyone's voice] | Column [MOTA]”(Japanese). MOTA (formerly Autoc One). April 2022, 9Browse.
  32. ^ "Same "Maruyama" but another person "Kazuya" mistakenly protested to House of Councilors”. Mainichi Shimbun (created on May 2019, 5). April 2019, 5Browse.
  33. ^ "Associated with new pneumonia? Rapid increase in search for "Corona beer"”. Nihon Keizai Shimbun. April 2020, 2Browse.
  34. ^ "Corona beer, a damage to the reputation of the new coronavirus, decreased sales by 310 billion yen”. Livedoor News. April 2020, 2Browse.
  35. ^ "Corona beer “I don't buy now” 38%, US survey due to virus epidemic”. AFPBB NEWS. April 2020, 2Browse.
  36. ^ "You have the ability to work in corona, to Kimi Corona Co., Ltd.". PR TIMES (September 2020, 6). April 2020, 7Browse.
  37. ^ "Corona, advertising to family members". Niigata Daily (September 2020, 6). April 2020, 7Browse.
  38. ^ "1 million DL unscrupulous game "Contagion Corporation" removed in China”(Japanese). Forbes JAPAN (September 2020, 3). April 2022, 9Browse.
  39. ^ "The developer of the infectious disease game "PLAGUE INC." donates $25 to fight against the new coronavirus, and also announces a new mode to prevent the spread of infection”(Japanese). Netorabo. April 2022, 9Browse.
  40. ^ "Mass returns of clams from Kumamoto Prefecture Impact of disguised asari, fishermen "sorry for rumor damage"". Kumamoto Daily Newspaper (September 2022, 2). April 2022, 2Browse.
  41. ^ "The signboard of a Russian grocery store in Tokyo is destroyed.The shop owner is from Ukraine "Sad event" "There is no connection between the shop and politics"”(Japanese). Calicon News (September 2022, 3). April 2022, 8Browse.
  42. ^ Japan Broadcasting Corporation. “The target of anger is not culture | NHK | News Up". NHK News. April 2022, 8Browse.
  43. ^ TSK San-in Chuo Television (May 2022, 5). “Even though there have been no accidents for XNUMX years ... The Hokkaido tour boat accident affects the psychology of tourists.". FNN Prime Online. April 2022, 5Browse.
  44. ^ "Impact of the Shiretoko Peninsula offshore accident ... 300 people canceled during the long holidays. Group cancellations for school trips are also possible.". BSS Sanin Broadcasting (September 2022, 5). April 2022, 5Browse.
  45. ^ "Sightseeing boats in Hokkaido that "don't want to be together" operate with safety as the top priority ...". Yomiuri Shimbun (September 2022, 5). April 2022, 5Browse.
  46. ^ "Second-generation believers criticize the former Unification Church, ``It forced the family to collapse''". Oita Joint Newspaper. April 2022, 9Browse.

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