Portal field news

Portal field news


🏛 | [Avian influenza] Deputy Minister of Agriculture and Fisheries Miyauchi promises support to Governor Nisaka

Photo Deputy Minister of Agriculture and Fisheries Miyauchi (back) meeting with Governor Nisaka (front) (December XNUMX, Wakayama Prefectural Government Governor's Office)

[Avian influenza] Deputy Minister of Agriculture and Fisheries Miyauchi promises support to Governor Nisaka

If you write the contents roughly
Governor Nisaka urges Deputy Minister Miyauchi not only to provide human and physical support, but also to call on the people from the national government to prevent human infections even if they eat chicken meat and eggs in order to prevent reputational damage. Did.

Hideki Miyauchi (Miyauchi ...) following the outbreak of highly pathogenic avian influenza yesterday (XNUMXth) at a poultry farm in Kinokawa City. → Continue reading

 Wakayama Broadcasting News

Wikipedia related words

If there is no explanation, there is no corresponding item on Wikipedia.

Harmful rumor

Harmful rumorWhat is (Fuhyohigai)?ReputationByEconomicIdamageTo receive[1].. In a narrow sense, "Media damageIs also part of this.


Basically,rumorAmong them, it is a name used to call the damage and a series of events when it is considered that the damage was caused by the spread of rumors that did not accurately convey facts and accurate information. Note that the word "rumor damage" may be used for events that do not meet the above definition, and this section outlines all the events that were reported as damage to reputation.


2000 year 6 month,Industrial wasteWith processing and melting facilitiesNaoshima TownThe "Rubbish Damage Countermeasures Ordinance" was established. If a business that runs a business in the town suffers economic damage due to rumors, it is said that rumors against damage to rumors will be paid within the scope of the damage. 2011,Fair Trade CommissionHowever, due to the Great East Japan Earthquake,Antitrust lawRelated events) and some of the reputation damageSubcontract ActDealt with on the basis of[2].. Also,Ministry of Economy, Trade and IndustryIn the medical device field study group,Product Liability LawAt the same time, there is a case studied as one of the risks and costs for manufacturers.[3].


In Japan, the word "rumor damage" has come into common use.Nakhodka Heavy Oil Spill AccidentSince the beginning of the latter half of the 1990s when such problems occurred.Naoya SekiyaIs the first appearance of the minutes of the Diet,1956Held in the House of Councilors in MarchSoneHe argues for an indirect damage caused by the "rumor of bikini tuna"[4].

Cabinet Office OfAtomic Energy CommissionServed as an expert memberChubu UniversityProfessor'sKunihiko TakedaIt is,Fukushima Daiichi Nuclear Power Plant AccidentFor example,NHKHas repeatedly reported that the government commented that "this level of radiation is all right" and that the announcer himself said it was "safe" as well as the government comment. Furthermore, from the sea of ​​Fukushima Prefecture, the regulated value of 1250 timesRadioactive OfIodineOnly the comment of NISA that "there is no immediate health effect" is detected[5][6].. From these cases, reputational damage is caused by not transmitting correct information.” The reason for this is that if the information is incomplete, it becomes more uneasy due to the nature of human beings and they will take prudent action when trying to protect their own safety. And it is said that it is "normal human social activity" that occurs when information is insufficient even for the trend that makes rumor damage bad, and it is necessary to "provide accurate information" to eliminate rumor damage Preaching[7].

Not trueFalse rumorIf there is a problem with the product or service, or if you decide not to buy based on correct information, it is not a reputational damage.

In that regard, Tomoyuki Isoyama on May 2011, 05Contemporary business"It is not "rumor damage" that consumers do not buy. It is because the government cannot trust that panic is scarier than health damage," he said.

Cases of rumor damage

Before 1983


  • Red pepper lotus rootA mass food poisoning incident occurred due to 36 people suffering from poisoning symptoms and 11 of them died. It was due to the sloppy hygiene management of the pepper lotus root manufacturer that caused food poisoning, but due to daily reports, even completely unrelated pepper lotus root manufacturers suffered rumors, and they were forced to leave and close. The whole mustard root industry was greatly affected.


  • Toyota Trading CaseHave similar names due toToyota Tsusho(Toyota group), and Toyota Shoji of the same name (paper distributor in Yamaguchi Prefecture, which is not related to the Toyota Group due to the family name of the founder).
    • The founder of Toyota Shoji, which caused the incident in the first place, to make the illusion that it is the Toyota Group.Kazuo NaganoWas intentionally named.


  • 1993 US uproarAt the request of the Japanese side (old rice/old rice)Thai riceRegarding "smell and bad" and "murder of a mouse was found", biased reports were highlighted. It became an international problem due to the reputation damage caused by the public and private sectors.




  • Nakhodka Heavy Oil Spill AccidentBySea of ​​JapanThe coastal ocean was extensively polluted. This allowscrabThe season was approachingKaga,Wakasa,Kitakinki,San'inThere were a lot of reservation cancellations at each tourist resort. Since crabs live on the seabed, they are rarely damaged by heavy oil, and some were landed before the accident, some were frozen stocks, and some were shipped directly from other production areas, so they are unrelated to the accident. Although the fisheries cooperative association and the inn association actively promoted safety, damage to the rumors was unavoidable, and the number of tourists in the area drastically decreased to less than half of the usual year.


  • February 2"News station"But,DioxinThe high-concentration detection case was reported as "many detected from leafy vegetables", and incorrect data and image images that could lead to misunderstanding were flowed,TokorozawaProductionSpinachThe prices of vegetables have fallen sharply.


  • American terrorist attacksDue to the influence of, the person who canceled the trip to Okinawa is until the end of 13,School excursion17 people, 5 ordinary travelers, 22 people in total[8].. Especially, there are many cancellations of school excursions,Ministry of educationAre all prefectures as of September 9Board of educationIt was triggered by the notification sent to the company, "Do not approach U.S. military facilities when visiting school abroad." When some boards of education received this information when transferring information to local public schools,American baseThere is South KoreaInformation is added, "Be especially careful about school excursions to Okinawa", so cancellations were made one after another.[9].. On October 10, the tourism industry group who received this situation protested to the Ministry of Education, Culture, Sports, Science and Technology's Elementary and Secondary Education Bureau. A notification was issued to recommend considering Okinawa as a proxy for[10].


  • Saga BankWill go bankruptChain mailAs a result, about 500 billion yen was withdrawn in the short term (Installationchecking).
  • SARSA Taiwanese doctor who developedShodoshimaWhen it was reported that they had dropped in at the inns, lodging cancellations occurred one after another throughout the island except the inn. In addition, the number of tourists throughout Asia has decreased (Severe Acute Respiratory Syndrome # Impact"checking).


  • bird-fluSuspected to be infected withchicken-Chicken eggsWere distributed to Kyoto, Shiga, and Osaka prefectures, and chicken sales declined despite no health problems.
  • Niigata Chuetsu EarthquakeBySado IslandThe number of tourists has drastically decreased due to the flood of travel cancellations in areas where the damage was minor.


  • XNUM X Month X NUM X Day,CaliforniaWomanFast foodshop"Wendy'sThe media reports overheated, saying that "there were human fingers in it." As a result of the investigation, it was found that this woman had filed similar lawsuits against other stores in the past, and that this case was also caused by mixing the finger of an acquaintance lost in an industrial accident. The woman was arrested, but "Wendy's" suffered an economic loss of about $250 million due to rumors.


  • XNUM X Month X NUM X Day,18 heavy snowfallBy NiigataMinamiuonuma DistrictYuzawa TownFamous forSki resortEtc. in 3 placesavalancheHappened. Business was resumed with the exception of some lifts the day after the next day, but the report spread the impression that "all ski areas in Yuzawa town are dangerous", and reservations were canceled at ski areas where safety was confirmed. One after another[11].


  • Occurred on June 6thIwate-Miyagi Inland Earthquake"OsakiAlthough the damage was concentrated in a part of the area, the damage was minor, with the impression that the entire Osaki city was dangerous due to inappropriate coverage.Naruko Hot SpringsBut the tourists canceled one after another[12].


  • March 3MiyazakiOutbreak of foot-and-mouth disease (Outbreak of FMD in Japan in 2010In), the transportation industry in Miyazaki prefecture refuses to accept shipments outside the prefecture because it is the Miyazaki number despite being thoroughly sterilized.


  • Occurred on January 3Great East Japan EarthquakeStarted fromFukushima Daiichi Nuclear Power Plant AccidentRefugees are required to undergo radioactivity testing due to[13]Refused to take a taxi[14],BullyingEncounter[15]Cases such as occur. Similarly, there is reputational damage to industrial products.[16][17]In addition, there were cases in which truck drivers did not try to enter the disaster-stricken area (unrelated to the nuclear accident) because of fear of radiation exposure, and as a result rescue supplies did not reach the victims.[18]There are also cases in which the distress of residents and care center employees who were allegedly damaged by rumors became clear from news programs and were broadcast.[19].. There are also claims that there was reputational damage to agricultural products.[20].
  • Mainly in northern Germany in MayEnterohemorrhagic Escherichia coli infection caseOn May 5th,HamburgThe source of infection is SpanishcucumberWas subsequently announced that it was not due to cucumber[21].. Against reputation damage caused by thisJose Luis Rodriguez ZapatelloThe Spanish Prime Minister and others are willing to claim damages[22],Germany'sAngela MerkelPrime Minister says EU will provide financial support[23].




  • In the previous yearChugokuHubei ProvinceWuhanOccurred inNew coronavirusWas raging,The word "corona"Unfortunately, there are rumors that companies using the software are rumored.
    • Corona beer: Corona sickness changed the reaction to the product.この中には検索数が増えるようなポジティブな影響もあったThis also had a positive effect on increasing the number of searches.[27]However, on the other hand, it is said that about 1 million pounds (about 2 billion yen) of sales were lost only from January to February of the same year.[28].. Drink beerAmerican38% of the respondents said, "Currently, I do not buy corona beer under any circumstances"[29].
    • Corona (Housing equipment manufacturer): Report that some employees and family members are worried because of the name cast[30]In response to this, the president's name was "To you, who has a family working in Corona", and Yale's thought was mainly for the children of employees, "I want my parents to be proud."Newspaper advertisementTheLocal paperIsNiigata DailyPublished on June 2020, 6Morning newspaperPosted in[31][32].
    • Besides this,OsakaThere are many rumors of corona viruses associated with irrelevant coronaviruses, such as hotels.


[How to use footnotes]
  1. ^ Kojien, XNUMXth edition, "Rumor damage"
  2. ^ "Response of the Fair Trade Commission following the Great East Japan Earthquake (PDF)”. Fair Trade Commission. P. 14 (March 2012, 3). 2013/1/12Browse.
  3. ^ "Study Group for Participation in the Medical Device Field and Activation of Material Supply (Part 3)-Distribution Materials”. Ministry of Economy, Trade and Industry. 2013/1/12Browse.
  4. ^ a b Takumi Sato``Ryogen's media history'' Iwanami Shoten <Iwanami Shinsho> 2019,ISBN 978-4-00-431764-7 pp. 225-239.
  5. ^ MSN "Immediately affect health" Seawater 1250x radioactive iodine detection Nuclear Safety Commission
  6. ^ Fukushima Nuclear Power Plant, 3355 times more iodine detected in seawater near outlets Once decreased but re-increased
  7. ^ Nuclear power plant emergency information (46) Learn "rumor damage"
  8. ^ Japan Travel Industry Association "Business Report for FY 13"
  9. ^ Asahi Shimbun September 9, evening edition "School trip, Okinawa shout-Notice of Ministry of Education, invite self-restraint"
  10. ^ 13 First section of the liberal arts, No. XNUMX “About school excursion to Okinawa prefecture based on the situation after the terrorist attacks in the United States” (to each prefectural governor, prefectural governor)
  11. ^ "Hot Snow 18 Special" from the disaster area-Mayor Yuzawa, Niigata Prefecture
  12. ^ Osaki City Council20 Iwate-Miyagi Inland Earthquake Disaster Countermeasures Investigation Special CommitteeAccording to (held July 2008, 7), it is estimated to be 14 yen. He is also the mayor of the city on July 695549000.Yasushi ItoVisited the Japan Meteorological Agency and applied to change the name of the earthquake.Iwate-Miyagi Earthquake: Change in earthquake name... Mayor Osaki points out rumor damage(Only the mayor's photo, the article is broken)
  13. ^ "Radiation inspection requested to nuclear evacuees Tsukuba mayor, apologize for lack of consideration". 47NEWS (September 2011, 4). 2011/5/16Browse.
  14. ^ "Outdoor activities restrictions Can children be protected?". Shinano Mainichi Shimbun (September 2011, 4). 2011/5/16Browse.
  15. ^ "Fukushima number rejected, in the classroom behind the scenes... suffering rumors". YOMIURI ONLINE (September 2011, 4). 2011/5/16Browse.
  16. ^ "[Radioactivity leak] Commencement of radioactivity measurement for industrial products Miyagi, to prevent reputational damage". MSN Sankei News (September 2011, 4). 2011/5/16Browse.
  17. ^ "[[Korea BBS] What do you think of the Nissan Cube? "A cute Japanese car..."". Searchina (September 2011, 8). 2011/8/22Browse. "Same vehicleBut I am worried about radioactive contamination."
  18. ^ "Serious reputation damage, refusal of gasoline transportation to Fukushima (1/2 page)". SANSPO.COM (September 2011, 3). 2011/5/16Browse.
  19. ^ TV Asahi Broadcasting Super Morning Broadcast from March 3st
  20. ^ "[Press Release] Don't lose rumors! "Eat vegetables to support farmers and agriculture!"-Information on support events-". JA Zenchu (September 2011, 4). 2011/5/16Browse.
  21. ^ “Loss of Â¥234 billion per week, trembling tremor in Europe's “O104” reputation damage 2/2”(July 2011, 6). http://sankei.jp.msn.com/world/news/110602/erp11060210030003-n2.htm 
  22. ^ "European E. coli O104 infection spreads in Europe, a total of 18 deaths occur in Germany". Asahi Shimbun(July 2011, 6). http://www.asahi.com/international/update/0602/TKY201106020652.html 
  23. ^ “Germany O104 Rumor Says Spain for Offering-EU Financial Assistance”. (English edition)(July 2011, 6). http://jp.ibtimes.com/articles/19279/20110603/76992.htm 
  24. ^ "Fairy clothes trouble, reputation damage on "Sunray Day", which is very similar to the company name". Tokyo Metropolitan Television(YouTube). (January 2018, 1). https://www.youtube.com/watch?v=81WJQawdmh4 2018/5/21Browse. 
  25. ^ "Complaint about "Nichitai size" "Rugby" American football reputation damage"Nikkan Sports. (February 2018, 5). https://www.nikkansports.com/sports/news/201805240000622.html 2018/5/24Browse. 
  26. ^ "Same "Maruyama" but another person "Kazuya" mistakenly protested to House of Councilors”. Mainichi Shimbun (created on May 2019, 5). 2019/5/19Browse.
  27. ^ "Associated with new pneumonia? Rapid increase in search for "Corona beer"”. Nihon Keizai Shimbun. 2020/2/20Browse.
  28. ^ "Corona beer, a damage to the reputation of the new coronavirus, decreased sales by 310 billion yen”. Livedoor News. 2020/2/29Browse.
  29. ^ "Corona beer “I don't buy now” 38%, US survey due to virus epidemic”. AFPBB NEWS. 2020/2/29Browse.
  30. ^ In the end, the domain name of the website of the New Coronavirus Infectious Diseases Promotion Office of the Cabinet Secretariat (corona.go.jp) is that of Corona (corona.co.jp) and only one character is different.
  31. ^ "You have the ability to work in corona, to Kimi Corona Co., Ltd.". PR TIMES (September 2020, 6). 2020/7/14Browse.
  32. ^ "Corona, advertising to family members". Niigata Daily (September 2020, 6). 2020/7/14Browse.

Related item


Back to Top