UTY TV Yamanashi
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Hokuto City, Yamanashi Prefecture signed an agreement with the major outdoor product brand "The North Face" on January XNUMX for the first time in Japan ... Read more
From PORTALFIELD editorial department
What's interesting about this news is that the North Face was the first to sign an agreement with a municipality.Nowadays, it is a brand that has a strong presence not only for mountaineers and those who enjoy the outdoors, but also for everyday fashion, so I had the impression that it was actively promoting collaboration with various fields.For that reason, many people may have taken this announcement with a surprising feeling.
As a matter of fact, consumers have the expectation that they may have more opportunities to come into contact with products based on the tie-up with local governments, and the brand side will also be able to disseminate information with an unprecedented approach. I think the benefits that can be achieved will be a great advantage.
I think this is an interesting announcement in many ways, such as what kind of development will be made by the partnership between the two, and whether other local governments and brands will also be affected.
UTY TV Yamanashi
